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南华早报

三星电子将结束在香港的家电销售业务Samsung Electronics reportedly ending home appliance sales in Hong Kong

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据报道,三星电子将结束在香港的家电销售业务。几个月前,该公司退出了中国内地市场。

Samsung Electronics is reportedly ending home appliance sales in Hong Kong, months after withdrawing from the mainland Chinese market.

三星香港办事处周四向《南华早报》表示,将在香港专注于电视、显示器、音频产品、企业商用显示解决方案和移动设备。该公司并未明确确认将停止销售大型家电。

Samsung’s Hong Kong office told the South China Morning Post on Thursday that it would focus on televisions, monitors, audio products, business-to-business display solutions and mobile devices in the city. It did not explicitly confirm that it was ending sales of major home appliances.

然而,《南华早报》周四上午查询发现,冰箱、洗衣机、吸尘器等主要家电在该公司香港官方网上商店均显示为售罄。

However, a check by the SCMP on Thursday morning found that major home appliances, including refrigerators, washing machines and vacuum cleaners were listed as sold out on the company’s official Hong Kong online shop.

韩国广播公司韩国经济电视台周二报道称,三星将停止在香港销售家电。

South Korean broadcaster Korea Economic TV reported on Tuesday that Samsung would stop selling home appliances in Hong Kong.

报道援引一位未具名的电子行业消息人士的话称,该公司的香港子公司在一两个月前就已开始准备退出该市场。

The report cited an unnamed electronics industry source as saying the company’s Hong Kong subsidiary had begun preparing to withdraw from the market one or two months earlier.

该广播公司估计香港家电市场规模为2.7万亿韩元(20亿美元)。报道称,三星去年在香港冰箱销量中排名第三,市场份额为15%,落后于日本日立和美国品牌惠而浦。

The broadcaster estimated Hong Kong’s home appliance market at 2.7 trillion won (US$2 billion). It said Samsung ranked third in refrigerator sales in the city last year, with a 15 per cent market share, behind Japan’s Hitachi and US brand Whirlpool.

但报道称,三星在整个市场上节节败退,日本和美国产品占据了高端市场,中国产品则在中端和低端市场不断扩大份额。

But Samsung was losing ground across the market, with Japanese and American products capturing the premium segment and Chinese products gaining ground in the mid-range and lower-end segments, the report said.

该广播公司报道称,退出香港是三星计划停止在中国销售家电的一部分,该公司已于5月正式宣布这一计划。

The broadcaster reported that the Hong Kong withdrawal was part of Samsung’s plan to stop selling home appliances in China, which the company officially announced in May.

三星电子香港向《南华早报》表示,公司正在持续评估和调整产品组合,以应对不断变化的市场环境和消费者偏好。

Samsung Electronics Hong Kong told the SCMP it was continually reviewing and adjusting its product portfolio in response to changing market conditions and consumer preferences.

该公司表示:“作为这一战略调整的一部分,我们正将资源集中于电视、显示器、音频产品、企业商用显示解决方案和移动设备。”

“As part of this strategic adjustment, we are focusing our resources on televisions, monitors, audio products, business-to-business display solutions and mobile devices,” it said.

“我们为所有已售产品提供的专业售后服务、保修履行及维护支持依然全面有效,且完全未受影响。” 5月,这家科技巨头决定终止其在大陆的家电业务,因为它更加专注于利润丰厚得多的半导体业务。

“Our professional after-sales services, warranty fulfilment and maintenance support for all sold products remain fully active and completely uninterrupted.”In May, the tech giant decided to end its home appliance business on the mainland as it increased its focus on its far more profitable semiconductor business.

根据其财报,三星第三季度营收同比激增127%,达到195.3万亿韩元,其中半导体部门占总销售额的75.3%。

According to its financial report, Samsung’s third-quarter revenue surged 127 per cent year on year to 195.3 trillion won, with its semiconductor division accounting for 75.3 per cent of total sales.

其消费电子部门(涵盖智能手机、电视和家电)录得8000亿韩元的营业亏损。

Its consumer division, which covers smartphones, televisions and home appliances, posted an operating loss of 0.8 trillion won.

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