自互联网上出现广告以来，营销一直以人类眼球为目标。但随着AI智能体充斥网络，广告商和出版商开始投放只有AI能看到的广告，这引起了一些智能体开发者的不安，他们担心营销人员可能会在用户不知情的情况下左右智能体采取行动。
For as long as there have been ads on the internet, marketing has targeted human eyeballs. But as AI agents crowd onto the web, advertisers and publishers are beginning to deliver ads only AI can see, sparking consternation among some of the agents’ developers, who fear marketers could try to sway agents to take actions without their users’ knowledge.
第一家尝试这类隐形广告的出版商是久负盛名的《时代》杂志，其目前仍有相当一部分收入来自Time.com上的广告。这些广告——分别面向艾利银行和项目管理协会（一个面向项目经理的行业组织）——于8月首次上线，是与总部位于纽约的广告技术初创公司莫比安合作开发的。这些广告旨在向智能体提供有关该协会在项目管理方面的专业知识以及艾利银行的在线银行服务和ATM网络的信息。
The first publisher to experiment with these types of invisible ads was venerable Time magazine, which continues to generate a significant portion of its revenue from ads on Time.com. Those ads—for Ally Bank and Project Management Institute, a trade group for project managers—first showed up online in August and were developed in a partnership with Mobian, a New York–based ad tech startup. The ads were designed to give agents information about the institute’s expertise in project management and Ally Bank’s online banking services and ATM network.
《时代》杂志首席运营官马克·霍华德表示，在这些广告首次亮相后，《时代》已与品牌方举行了30多场关于为AI智能体做类似广告的会议，目前已有几家新的广告主正在推出这类广告。
Following the ads’ debut, Time has had over 30 meetings with brands about doing similar ads for AI agents, and several new advertisers are launching them now, said Time Chief Operating Officer Mark Howard.