印度Zee娱乐企业周五公布，季度利润下降38%，原因是与FIFA世界杯转播及其他举措相关的成本抵消了订阅增长带来的收益。
以下是部分细节：这家广播公司7月至9月期间的合并利润从去年同期的7.65亿卢比降至4.78亿卢比（500万美元）。
Elara Capital的分析师在财报发布前的报告中表示，广告和推广支出的增加可能会对Zee的核心利润率构成压力。
India’s Zee Entertainment Enterprises reported a 38% drop in quarterly profit on Friday, as costs related to the FIFA World Cup broadcast and other initiatives offset gains from subscription growth.
Zee表示，由于FIFA、内容供应的扩大以及对其他举措的投资，其节目和广告费用有所增长。
总支出上升16%，将核心利润率从去年的7.4%压低至3.2%。
受FIFA和强劲的内容储备推动订阅用户增长提振，订阅收入增长30%。
Here are some details:
多年来，随着广告商将支出转向数字平台，Zee的传统电视业务一直面临压力。
Zee一直在推进多元化，投资于流媒体平台、体育转播和竖屏微短剧等领域。
作为广播公司主要收入来源的广告收入持平，不过Zee表示，即将到来的节日季应该会有所帮助。
The broadcaster's consolidated profit fell to 478 million rupees ($5 million) for the July-September period, from 765 million rupees a year earlier Higher advertising and promotion spending would likely pressure Zee's core profit margins, Elara Capital analysts said in a pre-earnings note Zee said its programming and advertising expenses grew on account of FIFA, expanded content offerings and investments in other initiatives Overall expenses rose 16%, pushing down core profit margins to 3.2% from 7.4% last year Subscription revenue rose 30%, helped by FIFA and a strong content pipeline driving subscriber growth Zee’s traditional television business has come under pressure over the years as advertisers have been shifting spending towards digital platforms Zee has been diversifying, investing in areas such as a streaming platform, sports broadcasting and vertical-video micro-dramas Advertising revenue, a mainstay for broadcasters, stayed flat, though Zee said the upcoming festive season should help