Apple 希望人们在使用其产品时不必思考是否由 AI 驱动，首席执行官约翰·特纳斯在接受《WIRED》记者史蒂文·列维采访时表示。该采访于 10 月 30 日星期五发布。
Apple wants people to love its products without having to think about whether AI made them work, chief executive John Ternus told Steven Levy for WIRED. The interview was published on Friday 30 October.
列维本周在洛杉矶的 Apple 触控屏 MacBook Pro 发布会上采访了特纳斯。特纳斯现年 51 岁，在 Apple 工作了 25 年，担任首席执行官不足两个月。
Levy spoke to Ternus at Apple’s Los Angeles launch of the touchscreen MacBook Pro this week. Ternus, 51, has spent 25 years at Apple and has been chief executive for less than two months.
“我们不想为了 AI 本身而推出 AI，”特纳斯对《WIRED》说。
“We don’t want to ship AI for AI’s sake,” Ternus told WIRED.
他表示，希望人们能够看到 Apple 的工作是打造让生活更美好的产品。Apple “绝对会”利用 AI 来实现这一点，他说。
He said he hoped people would see that Apple’s work is building products that make their lives better. Apple is “absolutely going to” use AI to do that, he said.
“当我们做得正确时，人们不必去思考是 AI 让它实现的，还是更传统的软件。关键是，我们是否打造了他们真正喜爱的东西？”他说。代理人、监管与安全列维询问了可能取代当前电脑使用方式的 AI 代理人。届时更多工作将自行完成。
“When we’re doing it right, people won’t have to think about whether it was AI that made this happen or more traditional software. What matters is, did we build something that they really love?” he said. Agents, regulation and security Levy asked about AI agents that could replace today’s ways of using a computer. More work would then happen on its own.
“那可能会让生活真的变得很轻松，但产品的创造是一件深具人性和个人色彩的事，是我们热爱的事情，”特纳斯说。
“That could make life really easy, I suppose, but the creation of products is a deeply human and personal thing, something that we love to do,” Ternus said.
他未说明是否支持 AI 监管。他说自己会阅读相关报道，并从“网络安全的角度”进行思考。“显然这些模型在很多方面都非常有能力，”他说。“我们的重点是确保产品的安全可靠，保护用户信息，”他说。库克、乔布斯与‘产品’蒂姆·库克于 9 月 1 日将职务交接给特纳斯后，现任 Apple 执行董事长。特纳斯表示会向他请教。
He did not say whether he favours AI regulation. He said he reads the stories and thinks about them “from a cybersecurity standpoint”. “Clearly these models are very capable of doing things,” he said. “Our focus is on making sure that our products are secure and safe, and protecting the users’ information,” he said. Cook, Jobs and ‘product’Tim Cook, who handed over to Ternus on 1 September, is now Apple’s executive chairman. Ternus said he consults him.
“蒂姆随时可以在我需要时提供帮助，拥有他担任这个角色真是太好了，”特纳斯说。
“Tim is available to help wherever I ask him, and it’s great to have him in that role,” Ternus said.
被问及哪些商业领袖激励他时，特纳斯说自己并未真正思考过。他表示与史蒂夫·乔布斯只有“寥寥几次互动”，但一直觉得自己是“乔布斯教诲的学生”。
Asked which business leaders inspire him, Ternus said he had not really thought about it. He said he had only “a handful of interactions” with Steve Jobs, but has always felt like “sort of a student of Steve’s teachings”.
他说，这份工作的一个特权是能学到许多新东西，而且他会继续深入新的领域。“但是，你知道，我确实热爱产品。我对它充满热情，”他说。
He said one privilege of the job is learning many new things, and that he will keep going deeper into new areas. “But, you know, I do love product. I’m super passionate about it,” he said.
他的两位高管也这么说。苹果首席硬件官约翰尼·斯鲁吉称特努斯“骨子里是个产品人”。全球营销负责人格雷格·乔斯维亚克说，特努斯对优秀产品有极佳的判断力。“这是教不来的，”乔斯维亚克对《连线》杂志说。
Two of his executives said the same. Johny Srouji, Apple’s chief hardware officer, called Ternus “a product guy at heart”. Greg Joswiak, head of worldwide marketing, said Ternus has a great sense for great products. “You can’t teach that,” Joswiak told WIRED.
特努斯早些时候对《时代》杂志说，内存芯片短缺是一场危机。彭博社9月报道称，他正在裁减管理人员，以便更快地交付产品。
Ternus earlier told TIME that the memory chip shortage is a crisis. Bloomberg reported in September that he is cutting managers to ship products faster.