
观看广播电视网对竞选活动的报道,会让人觉得它们不是在创造新闻,而是在试图制造政治气候。日复一日,事无巨细,它们竭力将最乌黑的云层笼罩在唐纳德·特朗普总统和共和党人头顶。好消息不算新闻。
Watching the broadcast news networks report on campaigns makes you think they’re not creating news as much as they’re trying to make the political weather. On every day, in every way, they labor to place the blackest clouds over the heads of President Donald Trump and the Republicans. Good news is not news.
不存在好坏参半的平衡。任何中立的苗头都被视为“将特朗普常态化”而遭唾弃。不偏不倚不知怎么就变成了站队。因此,抵制特朗普成了常态。媒体研究中心对2024年竞选活动(7月21日至10月25日)的一项研究发现,美国广播公司(ABC)、哥伦比亚广播公司(CBS)和全国广播公司(NBC)晚间新闻节目对特朗普的负面报道占比高达85%。
There is no balance of good and bad. Any hint of neutrality is despised as "normalizing" Trump. Nonpartisanship somehow becomes partisanship. So, resistance against Trump is the norm. A Media Research Center study of the 2024 campaign from July 21 through Oct. 25 found ABC, CBS and NBC evening newscasts punished Trump with 85% negative coverage.
与此同时,民主党提名人卡玛拉·哈里斯获得了78%的正面报道。一方听起来像末日降临,另一方则被描绘成希望、喜悦和“氛围感”。面对这种截然不同的基调,这听起来像新闻,还是竞选广告?
Meanwhile, the Democrat nominee, Kamala Harris, received 78% positive coverage. One choice sounded like doom, and the other was painted as hope and joy and "vibes." With that kind of stark difference in tone, does that sound like news, or campaign advertising?
两年前的主导主题是2021年1月6日国会大厦遭袭击事件,包括特朗普坚称2020年大选被操纵——共47分钟的报道。另有30分钟用于放大“特朗普是‘民主的危险’和/或‘法西斯’”的指控。
Leading the themes two years ago was the Jan. 6, 2021, attack on the Capitol, including Trump’s insistence that the 2020 election was rigged – 47 minutes of coverage. Another 30 minutes was spent amplifying claims that Trump is a "danger to democracy" and/or a "fascist."
2026年又在重演。媒体研究中心刚刚发现,ABC、CBS和NBC晚间新闻在9月28日至10月26日期间,给予特朗普和共和党近57分钟的负面报道,而民主党获得近19分钟的负面报道——呈三比一的比例。这个数学计算可能略有误导性,因为对民主党不利的丑闻新闻,比如移民执法人员突袭明尼苏达州民主党众议员伊尔汗·奥马尔的住宅,被包裹在指责特朗普政府在大选最后几周采取此类行动的框架之中。
It's happening again in 2026. The Media Research Center just found ABC, CBS and NBC evening newscasts from Sept. 28 to Oct. 26 gave Trump and the Republicans almost 57 minutes of negative coverage on the evening news, while the Democrats received almost 19 minutes of negative coverage – a three-to-one ratio. That math could be a little misleading, since the bad scandal news for Democrats, like the immigration agents raiding the home of Rep. Ilhan Omar, D-Minn., came wrapped in framing against the Trump administration for doing this in the closing weeks of an election. (These results came before the new eruption over "Decoy Dan" Sullivan in Alaska.)
(这些结果出在阿拉斯加“诱饵丹”·沙利文引发新一轮风波之前。)民主党对伊尔汗·奥马尔住宅遭突袭的愤怒招致共和党尖锐提醒:过去的突袭“开创了先例” 曾经由纳税人资助的“PBS新闻一小时”呈现相同模式。9月1日至9月30日,共和党获得94%的负面倾向报道,正面仅6%。民主党获得的报道则平衡得多——负面53%,正面47%。
DEMOCRATS' FURY OVER ILHAN OMAR RAID DRAWS STINGING GOP REMINDER ABOUT RAID FROM THE PAST: ‘SET THE PRECEDENT’ It was the same pattern on the formerly taxpayer-funded "PBS News Hour." From Sept. 1 to Sept. 30, the GOP received 94% negative spin, to 6% positive. The Democrats received far more balanced coverage – 53% negative, 47% positive.
没人会说网络晚间新闻应回避负面新闻。受众天生不信任快乐新闻,正如他们不信任甜腻的正面竞选广告一样。顽固的高油价和伊朗战争缺乏决定性胜利不是正面故事。但新闻报道压倒性的基调应迫使观众明白,这些广播网络明星不是中立的裁判,在判定好球坏球;他们是在向共和党投掷触身球。
No one would say the network news should avoid negative news. Consumers inherently don’t trust happy news any more than they trust gushy positive campaign commercials. Stubbornly high gas prices and a lack of a decisive victory in the Iran war aren’t positive stories. But the overwhelming tone of news coverage should force viewers to understand these broadcast network stars aren’t neutral referees, calling balls and strikes. They’re throwing beanballs at the Republicans.
在广播电视网新闻的圈子里,民主在心理上与民主党划等号,专制则与共和党(Grand Old Party)划等号。如果共和党表现出党内团结,那是一种缺陷。他们因不削弱特朗普而正在削弱民主。当民主党表现出党内团结时,那就完全没有争议。
Inside the broadcast network news bubble, democracy is mentally associated with the Democrats, autocracy with the Grand Old Party. If the Republicans show party unity, that’s a failing. They are weakening democracy by not weakening Trump. When the Democrats show party unity, that’s not controversial at all.
事实上,精英媒体有助于强化党内团结。背离特朗普的共和党人会迅速获得积极的媒体关注。背书民主党的“终身共和党人”会被捧为时代精神的代表。民主党的异见者则会被忽视,得不到任何好处。
In fact, the elitist media help enforce party unity. Republicans dissenting from Trump quickly draw positive media attention. "Lifelong Republicans" who endorse Democrats get promoted as the zeitgeist. Democrat dissenters would be ignored and gain no advantage.
民主党日益激进的倾向及其美国民主社会主义者(Democratic Socialists of America)派系,以及如果他们在众议院、参议院或两院均获得多数席位后计划采取的行动,并未成为严肃的议题。如果选民因经济原因投票给民主党,民主党有实际解决方案吗?电视网并未聚焦于后续将会发生什么。
The growing radicalism of the Democrat party and its Democratic Socialists of America faction, and what they plan to do if they gain a majority in one or both houses of Congress, have not been serious topics. If the voters are casting ballots for Democrats because of the economy, do the Democrats have an actual solution? The networks weren’t focused on what happens next.
任何浏览社交媒体的人都能看到,民主党正垂涎对特朗普发动更多弹劾,或许还会弹劾战争部长皮特·赫格塞斯和卫生与公众服务部长小罗伯特·F·肯尼迪,更别提要就特朗普家族在特朗普第二任期如何个人获利举行一些极具攻击性的听证会了。
Anyone perusing social media can see the Democrats salivating at more impeachments of Trump, and maybe an impeachment for Secretary of War Pete Hegseth and HHS Secretary Robert F. Kennedy Jr., not to mention some very aggressive hearings into how the Trump family is personally prospering in Trump’s second term.
在乔·拜登总统任内,广播电视网痴迷于众议院的“1月6日”听证会,包括持续不断的现场直播,甚至占据黄金时段。在过去两年里,众议院监督听证会调查拜登使用自动签名笔及其精神状态下降等议题,却在很大程度上被忽视。共和党主导的听证会不是新闻。民主党主导的听证会肯定会再次成为大新闻。
During President Joe Biden’s presidency, the broadcast networks obsessed over the House’s Jan. 6 hearings, including incessant live coverage, even in prime time hours. In the last two years, House oversight hearings into subjects like Biden’s use of the autopen and his declining mental fitness, were largely ignored. Republican hearings aren’t news. Democrat hearings will surely be big news – again.
电视网将大部分注意力集中在特朗普的集会上,经常指出,当他在红州竞选时,这表明共和党担心在本该赢下的州失利。如果前总统奥巴马在蓝州竞选,比如在密歇根州与激进的民主党参议员候选人阿卜杜勒·埃尔-赛义德同台亮相,那就不会被描绘成绝望之举。
The networks have focused most of their attention on Trump’s rallies, often noting that when he campaigns in red states, it’s a sign that Republicans are anxious about losing in states they should be winning. If former President Barack Obama campaigns in a blue state, like appearing with radical Democrat Senate candidate Abdul El-Sayed in Michigan, that’s not painted as desperation.
美国公共电视台(PBS)记者利兹·兰德斯于10月26日满腔热情地报道:“前总统奥巴马带着自己的‘火力’投入竞选,周六在两个中西部战场州动员民主党选民,告诉密歇根州和俄亥俄州的群众,特朗普因与伊朗的战争导致物价上涨,应负责任。” 特朗普在大选最后几天取消集会引来负面报道。他举办集会是负面的。他转而在海湖庄园举行“电话集会”以触达更多受众,也是负面的。
CLICK HERE FOR MORE FOX NEWS OPINION PBS reporter Liz Landers oozed on Oct. 26: "Former President Barack Obama brought his own firepower to the trail, rallying Democratic voters in two Midwestern battlegrounds on Saturday, telling crowds in Michigan and Ohio that Trump was responsible for rising costs because of the war with Iran." Trump canceling rallies in the closing days of the race is drawing negative coverage. When he rallies, it’s negative. When he moves to "tele-rallies" from Mar-a-Lago for a larger audience, that’s also negative.
美国广播公司(ABC)的乔纳森·卡尔警告说:“特朗普对一名询问他是否厌倦奔波的记者发泄不满。” 大多数共和党人厌倦了电视网新闻天天为他们的党制造噩梦。
ABC’s Jonathan Karl warned, "Trump lashed out at a reporter who asked if he was sick of traveling." Most Republicans are sick of the network news manufacturing nightmares for their party on a daily basis.