Al Jazeera数字部门总监表示，AJB的回归是对该网络“去故事重要之处”使命的“重申”。
Return of AJB is a ‘reaffirmation’ of the network’s mission to go where the story matters, says Al Jazeera’s director of digital.
Al Jazeera Balkans（AJB，半岛电视台巴尔干频道）已正式重返巴尔干地区受众，以“数字优先”平台开启其新闻事业的新篇章。
Al Jazeera Balkans has officially returned to audiences across the Balkans region, opening a new chapter in its journalism with a digital-first platform.
11月1日周日的上线标志着Al Jazeera Balkans（AJB）的演变，它建立在确立该品牌在整个地区声誉的编辑公信力、区域专业知识和独特声音之上，同时为新一代数字受众重新构想其新闻报道。AJB于2011年首次开播，后于2025年关闭。
The launch on Sunday, November 1, marks an evolution of Al Jazeera Balkans (AJB), building on the editorial credibility, regional expertise and distinctive voice that established the brand across the region, while reimagining its journalism for a new generation of digital audiences. AJB first launched in 2011, before the channel shut down in 2025.
在正式重启前几周，AJB开始在其社交媒体平台上发布内容，通过报道塞尔维亚大选、阿尔巴尼亚抗议等重大区域发展，重新与受众建立联系。在此期间，其内容在社交媒体上产生了近1亿次观看。
In the weeks leading up to the official relaunch, AJB began publishing across its social media platforms, reconnecting with audiences through coverage of major regional developments, including elections in Serbia and protests in Albania. During this period, its content generated close to 100 million views across social media.
Al Jazeera数字新闻内容与语言总监Jamal Elshayyal盛赞此次数字重启是对该网络价值观的重申。
Al Jazeera’s Director of Digital News Content and Languages Jamal Elshayyal hailed the digital relaunch as a reaffirmation of the network’s values.
Elshayyal表示：“巴尔干是一个其故事、挣扎与苦难往往只有在世界无法忽视时才被看见的地区。然而，在头条新闻背后，是正在转型的社会、由非凡韧性塑造的社群，以及渴望被倾听的人民。”
“The Balkans is a region whose stories, struggles and suffering have too often been seen only when they become impossible for the world to ignore. Yet behind the headlines are societies in transformation, communities shaped by extraordinary resilience, and people asking to be heard,” Elshayyal said.
“Al Jazeera Balkans以这种新的数字形式推出，是对Al Jazeera始终核心使命的重申：去故事重要之处，倾听无声者的声音，并给予人们讲述自己故事的空间。”
“The launch of Al Jazeera Balkans in this new digital form is a reaffirmation of what has always been at the heart of Al Jazeera: going where the story matters, listening to the voice of the voiceless, and giving people the space to tell their own stories.
“在该地区需要更多关注和更深层理解的时刻，我们希望Al Jazeera Balkans成为一扇窗口，从巴尔干通向世界，也从世界通回巴尔干。”新AJB的核心是面向整个地区的扩展编辑愿景。
“At a moment when the region needs greater attention and deeper understanding, we want Al Jazeera Balkans to be a window from the Balkans to the world, and from the world back to the Balkans.”At the heart of the new AJB is an expanded editorial vision for the entire region.
除阿尔半岛电视台对全球重大事件的报道外，受众现在还可以在其网站上访问专门的“巴尔干”板块，并关注该地区各国的新闻，包括阿尔巴尼亚、波斯尼亚和黑塞哥维那、克罗地亚、科索沃、北马其顿等国。
Alongside Al Jazeera’s coverage of major global developments, audiences can now access a dedicated “Balkans” section on the website and follow news from individual countries across the region, including Albania, Bosnia and Herzegovina, Croatia, Kosovo, North Macedonia and others.
AJB正在加强其在社交媒体上的影响力，通过短视频和解释性视频，让受众快速了解重大地区和全球事件的关键信息和背景，同时还将推出播客。
AJB is strengthening its presence across social media, with short-form videos and explainers that will quickly give audiences key information and context around major regional and global developments, as well as the introduction of podcasts.
AJB还将把其新闻工作延伸至巴尔干地理边界之外。将特别关注巴尔干侨民，包括德国、美国及其他相关国家的重要社区。
AJB will also extend its journalism beyond the geographical borders of the Balkans. Particular attention will be given to the Balkan diaspora, including significant communities in Germany, the United States and other relevant countries.
在这个以数字为先的新篇章中，受众可以在Instagram、Facebook、TikTok、YouTube、X、Threads及其他社交媒体平台上关注阿尔半岛巴尔干频道，也可以通过其数字门户网站balkans进行关注。
For this new digital-first chapter, audiences can follow Al Jazeera Balkans across Instagram, Facebook, TikTok, YouTube, X, Threads and other social media platforms, as well as on its digital portal, balkans.