
11月2日:Match Group首席财务官周一告诉路透社,Tinder在美国的日活跃用户(DAU)在10月重返同比增长,这是这款约会应用扭转努力中的一个关键里程碑。
Nov 2 : Tinder's daily active users in the US returned to annual growth in October, parent Match Group's chief financial officer told Reuters on Monday, a key milestone in the dating app's turnaround efforts.
财务总监Steve Bailey表示,DAU的改善主要得益于更好的算法,AI被用于分析非结构化数据并识别更匹配的用户,但他未披露具体月度数字。
Improvements in DAU were largely driven by better algorithms, helped by the use of AI to analyze unstructured data and identify more compatible users, finance chief Steve Bailey said, without disclosing the monthly numbers.
Tinder的全球DAU在9月已首次在三年半内实现同比增长。
Tinder's global DAU had returned to year-over-year growth in September for the first time in three and a half years.
随着年轻Z世代用户对无休止滑动感到日益幻灭,导致用户参与度走弱,约会应用纷纷转向AI。
Dating apps have turned to AI as younger Gen Z users' growing disillusionment with endless swiping fuels weaker user engagement.
上月,竞争对手Bumble在多年难以恢复增长后,达成了一项13亿美元的交易,将以此出售给Ithaca Holdings并私有化。
Last month, rival Bumble struck a $1.3 billion deal with Ithaca Holdings to go private after struggling for years to revive growth.
Match Group报告称,第三季度Tinder全球DAU同比下降1%,而去年同期降幅为10%。
Match Group reported a 1 per cent drop in Tinder's global DAU for the third quarter, compared with a 10 per cent decline a year earlier.
Bailey表示,公司预计2026年将在AI工具上投入约1000万美元。Match Group正在放缓招聘以抵消不断上升的AI成本,且不会裁员。
The company expects to spend around $10 million on AI tools in 2026. Match Group is slowing hiring to offset rising AI costs and not laying off employees, Bailey said.
根据LSEG汇编的数据,公司预计第四季度收入将在8.65亿至8.75亿美元之间,分析师预期为8.714亿美元。
The company estimated fourth-quarter revenue to be between $865 million and $875 million, compared with analysts' expectations of $871.4 million, according to data compiled by LSEG.