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销售放缓之际,中国车企转向激进营销手段并引发争议As sales slow, carmakers in China turn to overt marketing tactics and face controversy

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一名小鹏汽车员工的言论引发中年消费者强烈批评,中国车企的营销手段因而受到聚焦。

Chinese carmakers’ marketing tactics are under the spotlight after a controversy surrounding a comment by an Xpeng employee drew harsh criticism from middle-aged consumers.

据业内官员和分析师称,此事发生之际,监管部门正加强对汽车企业可靠性的质量检查。

The incident comes as regulators step up quality checks on the reliability of automotive companies, according to industry officials and analysts.

10月15日,在一场新车发布仪式的直播中,一名小鹏汽车产品经理使用了“老登”一词——这是一个指代外表看起来……的中年人的俚语。

During a live-streamed new model launch ceremony on October 15, an Xpeng product manager used the term “Lao Deng” – a slang term referring to middle-aged people who appear to be...

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