住宅房地产领域的几大巨头刚刚加入了关于谁可以查看住宅房源信息的争夺战。他们表示，目标是应对私人房源日益流行的趋势，这种趋势在某些市场尤为明显。
Some heavy hitters in residential real estate just joined the fight over who can see residential property listings. Their goal, they say, is to counter private listings, which are becoming increasingly popular in certain markets.
AGNT（旗下拥有 eXp Realty 和 NextHome）、HomeServices of America、Keller Williams 和 Real REMAX Group 这四家全美最大的经纪公司宣布，他们正在为经纪人创建一个基本开放且共享的房源数据库，并邀请所有其他经纪公司加入。加入者必须在一个工作日内提交新房源。不过，系统内部确实为某些私人房源预留了选项。
AGNT (which owns eXp Realty and NextHome), HomeServices of America, Keller Williams and Real REMAX Group, four of the nation's largest brokerages, announced that they are creating a largely open and shared database of listings for brokers — and inviting all other brokerages to join it. Those who do must submit a new listing within one business day. There is, however, an option within the system for certain private listings.
据创始人介绍，Open Real Estate 的设计初衷是为了应对日益碎片化的住宅房源市场，特别是私人、非公开市场房源，这类房源为经纪巨头 Compass 所青睐。Compass 目前正与多个州和地方的多方上市服务系统（MLS）陷入十余起诉讼，涉及房源规则和反垄断指控。
Open Real Estate is designed, according to its founders, to counter the increasingly fragmented residential listing market, and specifically private, off-market listings, which are favored by Compass, a brokerage behemoth. Compass is embroiled in more than half a dozen lawsuits with state and local Multiple Listing Services (MLS) involving listing rules and antitrust claims.
AGNT 首席执行官 Leo Pareja 表示：“我们要确保美国消费者拥有一个完整的数据集，这是大写的‘真相’，能可靠反映市场上正在发生的事情。因此，无论是 MLS 碎片化、口袋房源、围墙花园，还是其他什么，目标都是确保美国消费者拥有完整的数据集，让买卖双方掌握最多量的准确信息。”想要加入该平台无需支付任何初始费用。Pareja 表示，这四位创始人将投资建设基础设施和技术。Brown Harris Stevens、Lamacchia Realty、Samson Properties 和 Windermere 被列为初始参与者。
"We want to ensure that for the American consumer, there's a complete data set that is capital T truth, that's reliable as to what is happening in the marketplace," said Leo Pareja, CEO of AGNT. "So whether it's MLSs fragmenting, pocket listings, walled gardens, whatever, the goal is to ensure that there's a complete data set for the American consumer, so buyers and sellers have the most amount of accurate information." Those who want to join the platform can do so with no initial charge or fees. Pareja said the four founders are going to make the investment into the infrastructure and the technology. Brown Harris Stevens, Lamacchia Realty, Samson Properties and Windermere are listed as initial participants.
“这显然首先是对Compass的反击，”长期房地产市场分析师、房地产数据与分析公司StreetMatrix的市场总监Jonathan Miller表示。“而且这绝对更好，因为Compass从设计上就是在向竞争对手隐瞒房源。”
"It's clearly a clap back to Compass, firstly," said Jonathan Miller, a longtime housing market analyst and director of markets at StreetMatrix, a housing data and analytics company. "And it's absolutely better because Compass is literally hiding listings from competitors by design."
就在宣布之后，Compass首席执行官Robert Reffkin在X上发布祝贺信息，称Compass“很高兴将会有一个全国性的房地产房源服务，将权力还给房源的创造者——房主及其信任的经纪人。这对所有经纪人及其客户都是好消息，我们期待协助构建房源服务的下一篇章。”当被问及进一步评论时，Reffkin拒绝置评。
Just after the announcement, Compass CEO Robert Reffkin posted a congratulatory message on X, saying that Compass is "excited that there will be a national real estate listing service that will return the power back to the creator of the listing — the homeowner and their trusted agent. This is good news for all agents and their clients, and we look forward to helping build the next chapter of listing services." When asked, Reffkin declined to comment further.
Pareja对此回应：“我们看到了，感谢他的认可，他非常受欢迎。我们很乐意让他参与。”但这真的是开放的吗？
Pareja's response to that: "We saw that, and we're grateful for his appreciation, and he's very much invited. We'd love to have him participate." But is it really open?
尽管Reffkin的回应看似奇怪，鉴于Compass支持私密房源，但Open Real Estate平台有一个部分确实允许独家房源。它被称为“参与者视图”。根据Open Real Estate网站介绍，进入该视图的房源会被放入数据库的一个部分，“只有与参与经纪公司相关联的经纪人能看到，任何人都不能公开推广，包括挂牌经纪人和挂牌经纪公司。”
While Reffkin's response may seem odd, given that Compass supports private listings, there is one part of the Open Real Estate platform that does allow for exclusives. It's called "participant view." A property that goes into that view is put into a part of the database, "where only agents that are associated with participating brokerages can see it, and it cannot be publicly marketed by anyone, including the listing agent and the listing brokerage," according to Open Real Estate's website.
Pareja表示，该选项将少量使用，主要针对试图保护隐私的高知名度、名人房屋卖家。
Pareja says that option will be used sparingly and largely for high-profile, celebrity home sellers who are trying to protect their privacy.
法律纠纷升级。Reffkin 的回应之际，另一家 MLS——纽约的 OneKey MLS 加入了加州区域多重上市服务（California Regional Multiple Listing Service，简称 CRMLS）针对 Compass 提起的联邦诉讼。根据一份声明，这些组织请求法院明确确立：保护房源共享、公开营销的规则是合法且有利于竞争的。此前，OneKey 拒绝了 Compass 要求拆除当地合作政策的诉求。
The legal battles escalate Reffkin's response came at the same time another MLS, New York's OneKey MLS, joined the California Regional Multiple Listing Service's federal lawsuit against Compass. The organizations are asking the court to firmly establish that rules protecting the shared, public marketing of listings are lawful and pro-competitive, according to a release. It followed OneKey's rejection of Compass's demands to dismantle local cooperation policies.
OneKey MLS 首席执行官 Richard Haggerty 在声明中表示：“此案引发的问题远超任何单一公司或市场范畴。它触及待售房源如何共享、普通购房者如何获取这些信息，以及我们如何为所有人维护一个公平、平等的住房市场的核心。我们认为这些问题需要法院给出明确裁决，加入 CRMLS 让 OneKey 拥有了直接、积极的发声渠道来争取这一裁决。”
"This case raises questions that extend far beyond any one company or market," said Richard Haggerty, CEO of OneKey MLS in the release. "It goes to the core of how homes for sale are shared, how everyday buyers access that information, and how we protect a fair, equal housing market for everyone. We believe these issues demand clarity from the court, and joining CRMLS gives OneKey a direct, active voice in securing it." Separately, last month six regional MLSs representing more than 120,000 real estate professionals nationwide filed a joint federal lawsuit against Compass seeking to uphold rules that promote access to listings through publicly shared databases.
另外，上个月，代表全美逾 12 万名房地产从业者的六家区域 MLS 联合对 Compass 提起联邦诉讼，旨在维护通过公共共享数据库促进房源获取的规则。
Pareja said the new database is not meant to replace MLSs and that it should not be seen as a national MLS.
Pareja 表示，新数据库并非旨在取代 MLS，也不应被视为全国性 MLS。
"We are going to work with MLSs. We're going to work alongside them. We're not usurping. We're not replacing," he said.
他说：“我们将与 MLS 合作，与它们并肩工作。我们不是在篡位，也不是在取代。”
CNBC's Property Play with Diana Olick covers new and evolving opportunities for the real estate investor, delivered weekly to your inbox.
CNBC 的《Property Play with Diana Olick》栏目每周向您的收件箱推送房地产投资者的新机遇与演变趋势。点击此处立即获取访问权限。
here to get access today.