澳大利亚设计软件公司Canva正在进行重组，1271名员工，即其22%的员工，面临裁员、岗位变动或被要求调岗。这家已成为Adobe挑战者的公司，通过分享首席执行官梅兰妮·珀金斯周三发给员工的信息宣布了这一消息。这封标题为“关于我们团队的重要更新”的信件未提及AI，但确实写道：“新技术正在改变人们能创造什么、如何创造，以及他们对所使用产品的期望。”
Australian design software maker Canva is restructuring, with 1,271 employees, or 22 percent of its workforce, facing layoffs, changes to their roles, or requests to relocate. The company, which has become a challenger to Adobe, announced the news by sharing a message that CEO Melanie Perkins sent to staff on Wednesday. That missive, titled “An important update on our team,” doesn’t mention AI but does state “New technology is transforming what people can create, how they create it, and what they expect from the products they use.”
珀金斯指出，Canva的增长率最近十年来首次放缓，并分享了她的观点，即持续的成功离不开变革。“在探索了广泛的替代方案后，我得出了一个艰难的结论：小的改变不够，”她写道。“为了为下一个十年做好准备，我们需要重新奠定Canva的基础，回归到小型、授权团队的根基，让他们拥有做出决策、承担责任并专注于对社区最重要的事情的自由。”
Perkins observed that Canva’s rate of growth recently slowed for the first time in a decade and shared her view that continued success won’t happen without change. “After exploring a wide range of alternatives, I've come to the difficult conclusion that small changes won’t be enough,” she wrote. “To set ourselves up for the next decade, we need to refound Canva, getting back to our roots of small, empowered teams with the freedom to make decisions, take ownership and focus on what matters most for our community.”
首席执行官没有说会有多少个岗位被裁掉，但认为这些变化是必要的，因为公司已经变得低效。因此，这些变化将使Canva将其产品、增长和平台团队合并为一个单一的“产品组织”，珀金斯表示这意味着“改变我们的工作方式，以提供更清晰的所有权、更大的自主权和灵活性，以应对我们最重要的目标。”她将这些变化描述为“简化层级、整合重叠的职责，并确保团队拥有迎接下一个篇章所需的正确技能和经验组合。”
The CEO did not say how many jobs would go, but argued the changes are necessary because the company has become inefficient. The changes will therefore see Canva combine its product, growth and platform teams into a single “Product Org,” which Perkins says means “changing the way we work to provide clearer ownership, greater autonomy and flexibility to tackle our most important goals.”She characterized the changes as “simplifying layers, consolidating overlapping responsibilities, and ensuring teams have the right mix of skills and experience for the chapter ahead.”
首席执行官三次表示自己对这些变化“深感抱歉”。受影响的员工将收到一个日历邀请，与高级领导进行一次可选的个人会面。剩余员工将参加下周两轮会议——一次是全公司范围的会议，另一次是与其重组后的团队进行的会议。
The CEO three times described herself as “deeply sorry” for the changes. Affected staff will receive a calendar invite for an optional individual meeting with a senior leader. Remaining staff get to attend two rounds of meetings next week – one company-wide affair and another with their reorganized teams.
珀金斯的另一项决定将使 Canva 将更多产品团队迁至其位于澳大利亚悉尼的总部。公司将要求部分员工搬迁，并承诺提供“全面支持”以实现这一目标。离职员工可以保留公司发放的 MacBook，并将获得至少六个月的薪酬、一年的健康保险，以及各种形式的支持以寻找新工作，包括一年的 LinkedIn Premium 会员资格。
Another of Perkins’ decisions will see Canva move more of its product teams to its headquarters in Sydney, Australia. The company will ask some staff to relocate and has promised “comprehensive support” to make that happen. Departing staff can keep their company-issued MacBooks and will receive at least six months' pay, a year of health insurance, plus various forms of support to find a new gig including a one-year membership of LinkedIn Premium.
珀金斯的帖子并未将财务压力列为裁员原因。Canva 是私人持有公司，不像上市企业那样面临相同的财务披露要求，但去年透露其拥有 2.6 亿月活跃用户和 35 亿美元的收入。高管此前曾声称，该公司在自由现金流基础上是盈利的。Canva 和 Atlassian 是澳大利亚最成功、最受赞誉的科技企业之一。两家公司今年都已宣布裁员。
Perkins’ post does not cite financial pressures as a reason for the layoffs. Canva is privately held and does not face the same financial disclosure requirements as a listed business, but last year revealed it had 260 million monthly users and revenue of $3.5 billion. Execs have previously claimed the company is profitable on a free-cash-flow basis. Canva and Atlassian are among Australia’s most successful and celebrated technology businesses. Both have now announced job cuts this year. ®