上海/北京：和中国的许多人一样，顾九（音）几乎没有一天不用微信。
SHANGHAI/BEIJING: Like many people in China, Gu Jiu rarely goes a day without using WeChat.
这位上海居民在出门前会查看微信上的未读消息，浏览朋友的朋友圈动态。
The Shanghai resident checks his unread messages and catches up on friends' posts on the app before leaving home.
他用微信支付买早咖啡，坐在咖啡馆时，不用切换到别的应用，就能在微信上浏览网球场、比价并预订。
He uses WeChat Pay to buy his morning coffee and, while sitting at a cafe, browses tennis courts, compares prices and makes a booking without switching to another app.
“你的微信账号几乎可以关联任何平台，所以你不需要记一大堆不同的账号和密码。你可以直接通过微信把它们全关联起来，”他告诉CNA（亚洲新闻台）。
"Your WeChat account can be linked to almost any platform, so you don’t need to keep track of lots of different accounts and passwords. You can just link them all through WeChat," he told CNA.
“对我们许多人来说，微信不仅仅是个人生活的一部分。我们工作也用它…… 没有微信，事情会麻烦得多。”上海居民顾九依靠微信进行各种日常活动。
"For many of us, WeChat isn’t just part of our personal lives. We use it for work too … Without WeChat, things would be quite a bit more troublesome." Shanghai resident Gu Jiu relies on WeChat for a wide range of daily activities.
在中国，微信被用于广泛的日常活动，从通讯、购物到缴费和使用政府服务。
In China, WeChat is used for a wide range of everyday activities, from messaging and shopping to paying bills and accessing government services.
微信于2011年推出，到2026年第一季度末，其中国版和国际版合计月活跃用户超过14亿。但人工智能的崛起正在挑战微信等成熟互联网平台的统治地位。
Launched in 2011, it had more than 1.4 billion monthly active users across its Chinese and international versions at the end of the first quarter of 2026. But the rise of artificial intelligence is challenging the dominance of established internet platforms like it.
对于微信背后的中国互联网巨头腾讯来说，问题在于它能否在AI改变人们使用科技的方式之际，足够快地完成适应。中国科技霸主之争的新战场2026年大半时间里，腾讯都面临着一个问题：它是否在中国的AI竞赛中落后了。该公司已在短视频领域失去阵地，其AI聊天机器人“元宝”落后于包括字节跳动“豆包”在内的竞争对手。
Tencent the Chinese internet giant behind WeChat, the question is whether it can adapt quickly enough as AI changes how people use technology. A NEW BATTLE FOR TECH DOMINANCE IN CHINA For much of 2026, Tencent has faced questions about whether it is falling behind in China's AI race. The company has already lost ground in short-form videos, and its AI chatbot Yuanbao trails competitors including ByteDance's Doubao.
据分析机构QuestMobile数据，6月豆包月活跃用户达3.82亿，而元宝约为5000万。
According to analytics firm QuestMobile, Doubao had 382 million monthly active users in June, compared with about 50 million for Yuanbao.
“中国AI行业竞争极其激烈，因为它高度碎片化，”科技分析平台“Tech Buzz China”创始人马睿（Rui Ma）表示，该平台提供对中国科技行业的分析和评论。
"The Chinese AI industry is super competitive because it's highly fragmented," said Rui Ma, founder of Tech Buzz China, a platform that provides analysis and commentary on China's technology industry.
她强调，中国AI市场上有大量公司在竞争，与她所称的美国OpenAI和Anthropic之间近乎双头垄断的局面形成对比。
She highlighted the large number of companies competing in China's AI market, in contrast to what she described as an almost duopoly between OpenAI Anthropic in the United States.
独立科技分析师裴培表示，AI公司的兴起正在改变此前由中国主要互联网巨头主导的竞争格局。
Independent tech analyst Pei Pei said the emergence of AI companies was changing the competitive landscape, which had previously been dominated by China's major internet giants.
他说：“过去有一种叙事以腾讯、阿里巴巴、百度为中心，后来变成了腾讯与字节跳动对决的故事。但那种叙事只持续了大约五年。现在，又转向了传统科技与AI对决的故事。”
"There used to be a narrative centred on Tencent, Alibaba Baidu Then it became a Tencent-versus-ByteDance story. But that narrative has only lasted five years or so. Now, it’s shifting again to a story of traditional tech versus AI," he noted.
裴培提到AI开发商智谱的迅速崛起。这家在香港上市的公司市值于6月一度突破1万亿港元（约合1280亿美元）。
Pei cited the rapid rise of AI developer Zhipu. The Hong Kong-listed company briefly surpassed HK$1 trillion (US$128 billion) in market value in June.
他补充说：“竞争日益可能发生在那些未能跟上AI趋势的传统科技巨头、成功拥抱AI趋势的企业，以及新一代AI初创公司之间。”
“Increasingly, the competition could be between traditional tech giants that fail to keep up with the AI trend, those that successfully embrace it and a new generation of AI startups,” he added.
一个令人担忧的问题是，AI最终可能会取代微信和抖音等平台承担的部分职能——抖音是字节跳动旗下的短视频应用，也是TikTok的中国对应版本——同时也会让新产业迅速涌现和扩张。
One concern is that AI could eventually take over some of the roles played by platforms such as WeChat and Douyin – ByteDance's short-video app and the Chinese counterpart of TikTok – while also enabling new industries to emerge and expand rapidly.
投资者对腾讯AI战略的担忧也拖累了其在香港上市的股票。但尽管竞争对手已积极进军AI领域，腾讯却更为谨慎，这引发了人们对其能否跟上步伐的疑问。腾讯为何更加谨慎行事腾讯对AI的应对方式，与阿里巴巴和字节跳动等竞争对手更为激进的做法形成对比。
Investor concerns over Tencent's AI strategy have also weighed on its Hong Kong-listed shares. But while rivals have moved aggressively into AI, Tencent has been more measured, raising questions about whether it can keep pace. WHY TENCENT IS MOVING MORE CAUTIOUSLY Tencent's response to AI contrasts with the more aggressive approach associated with competitors including Alibaba and ByteDance.
曾任腾讯项目经理的艾里斯·蒋（Iris Jiang），此前曾在百度和字节跳动工作，在这家总部位于深圳的公司工作了五年多。
Former Tencent project manager Iris Jiang, who previously worked at Baidu and ByteDance, spent more than five years at the Shenzhen-based company.
她形容腾讯的工作文化总体上不像一些竞争对手那样残酷，尽管压力因团队和时间而异。
She described Tencent as generally having a less cut-throat work culture than some of its rivals, although pressure varied between teams and over time.
她最深刻的记忆之一，是主导微信开发的执行层高管张小龙每年发出的年度讲话。
One of her strongest memories was of annual messages from Zhang Xiaolong, the executive who led the development of WeChat.
她回忆道：“他提到的一点让我一直记到现在，那就是如果所有人已经走在同一条路上，你就应该停下来问问自己，那到底是不是真正该走的路。”前腾讯项目经理蒋睿（音译）接受CNA采访时如是说。
“One point he made that really stayed with me was that if everyone is already heading down the same path, you should stop and ask yourself whether it is actually the right path to take,” she recounted. Former Tencent project manager Iris Jiang speaking to CNA.
裴表示，腾讯与字节跳动之间的差异在两家公司的管理风格上显而易见。
Pei said the contrast between Tencent and ByteDance was apparent in their management styles.
他说，字节跳动创始人张一鸣和长期高管张利东在发现机会时，愿意在早期投入大量资源。
ByteDance founder Zhang Yiming and long-time executive Zhang Lidong were willing to commit substantial resources early when they identified an opportunity, he said.
而腾讯的领导者，包括联合创始人兼首席执行官马化腾和总裁刘炽平，则更为克制和审慎。独立科技分析师陈泽民也指出，腾讯强调谨慎和用户价值。
Tencent's leaders, including co-founder and CEO Pony Ma and President Martin Lau, were more reserved and deliberate. Independent tech analyst Chen Zemin also pointed to Tencent's emphasis on caution and user value.
他补充说：“在企业文化方面，腾讯秉持‘科技向善’的理念，并表示其一举一动都应以用户价值为导向。我们可以看到，腾讯的产品相对低调、稳健。”
“In terms of corporate culture, Tencent embraces the idea of ‘Tech for Good’ and says that everything it does should be guided by user value. We can see that Tencent's products are relatively understated and steady,” he added.
腾讯首席执行官马化腾在2018年上海世界人工智能大会上发言。这种做法也有现实层面的原因。
Tencent CEO Pony Ma speaking at the World Artificial Intelligence Conference 2018 in Shanghai. There are also practical reasons for this approach.
Tech Buzz China的马表示，腾讯的服务深度融入用户的个人生活和商业活动，这意味着在推出新功能时一旦出错，可能带来严重后果。
Tech Buzz China’s Ma said Tencent's services are deeply embedded in users' personal lives and business activities, meaning mistakes when introducing new features could have serious consequences.
她说：“要在如此庞大的规模下做到这一点，同时又不让十亿多用户产生任何负面体验，实际上极其困难。而且，我还要补充一点，成本非常高昂。”
"To make it work at that kind of scale without any negative experiences for the billion-plus users is actually exceedingly difficult. And, may I add, very expensive," she said.
微信赋予腾讯AI优势 尽管外界对腾讯的步伐有所担忧，分析人士表示，微信赋予了该公司一项很少有竞争对手能匹敌的机会。
WECHAT GIVES TENCENT AN AI EDGE Despite concerns about Tencent's pace, analysts say WeChat gives the company an opportunity that few rivals can match.
马强调了该平台约400万个小程序，这些小程序将用户与一系列服务连接起来。她说，如果AI智能体能够代表用户与这些小程序进行交互，它们的价值可能会尤为突出。
Ma highlighted the platform's roughly 4 million mini programmes, which connect users to a range of services. She said these could become particularly valuable if AI agents were able to interact with them on behalf of users.
“想象一下，如果所有这些都能被AI智能体调用。一旦这一功能被解锁，上网体验将完全不同，”她说。腾讯已通过6月推出的助手“小微”开始将AI引入微信。但它的引入引发了隐私担忧。
"Imagine if all that became callable by AI agents. It's just a totally different experience of going online once that is unlocked," she said. Tencent has begun introducing AI into WeChat through Xiaowei, an assistant launched in June. But its introduction has raised privacy concerns.
马表示，腾讯需要谨慎行事，因为微信处理敏感个人信息，包括支付详情、身份信息和私人对话。
Ma said Tencent would need to exercise caution because WeChat handles sensitive personal information, including payment details, identity information and private conversations.
她指出，生成式AI可能产生不可预测的结果，这使得将其引入一个涉及用户生活如此多方面的平台颇具挑战。
She noted that generative AI can produce unpredictable results, making it challenging to introduce into a platform that handles so many aspects of users' lives.
“他们确实需要弄清楚如何保护用户隐私，同时提供最佳的……个人生产力体验并为用户节省时间，”她说。除微信之外，腾讯还在竞相将AI引入工作场所。
"They really need to figure out how to protect user privacy, as well as deliver the best … personal productivity experience and save users time," she said. Beyond WeChat, Tencent is also competing to bring AI into the workplace.
其6月推出的WorkBuddy AI智能体企业版已引起投资者和行业观察人士的兴趣。
An enterprise version of its WorkBuddy AI agent, launched in June, has generated interest among investors and industry observers.
竞争对手字节跳动以“豆包工作”作出回应，而百度则凭借其职场AI智能体“DuMate”引发关注。
Competitor ByteDance has responded with Doubao Work, while Baidu has attracted attention with its own workplace AI agent, DuMate.
马表示，竞争可能非常激烈，因为中国主要科技公司已经拥有成熟的用户基础和一体化的工作场所生产力平台。
Ma said the competition could be significant because China's major technology companies already have established user bases and integrated workplace productivity platforms.
“所以，你赢下一个，就赢下全部。因此，对这些平台来说，这是一场非常重要、可能关乎生死存亡的战斗，它们将会激烈竞争，”她补充道。
"So, you kind of win one, and you win all. So, this is a very important, potentially existential fight for these platforms, and they're going to be competing vigorously," she added.
科技分析师陈表示，目前豆包在覆盖范围和影响力方面仍享有大幅领先优势。
Tech analyst Chen said that for now, Doubao still enjoys a substantial lead in reach and influence.
“但很难说未来会怎样。我仍然认为腾讯拥有巨大潜力，”他补充道。
“But it’s hard to say what will happen further down the road. I still think Tencent has enormous potential,” he added.
“微信已经拥有庞大且高度活跃的用户基础，（AI助手）小微可以在此基础上发展。”腾讯能保护其最大的游戏王牌吗？
"WeChat already has a huge and highly engaged user base, and (AI assistant) Xiaowei can build on that." CAN TENCENT PROTECT ITS BIGGEST GAMING HITS?
尽管微信是腾讯AI未来的核心，但游戏仍是其最重要的收入来源之一。
While WeChat is central to Tencent's future in AI, gaming remains one of its most important sources of revenue.
对于20岁的梁策来说，腾讯的多人手机对战游戏《王者荣耀》的吸引力已持续了十年。
For 20-year-old Liang Ce, the appeal of Tencent's Honor of Kings, a multiplayer mobile battle game, has endured for a decade.
“我小学四年级开始玩。这款游戏基本陪伴了我大半辈子，”他说。
"I started playing when I was in Primary 4. This game has basically been with me for more than half my life," he said.
梁策回忆，当时去网吧玩电脑游戏相对昂贵，他由此接触到了手机游戏。《王者荣耀》的吸引力部分在于其易上手性。
Liang recalled discovering mobile gaming at a time when playing computer games at internet cafes was relatively expensive. The appeal of Honor of Kings was partly its accessibility.
“有时候我们去饮品店，那里会有一堆人在玩游戏。你甚至不需要找人组队，直接就能加入，”他说。梁策玩腾讯热门手游《王者荣耀》已有约十年。
“Sometimes we’d go to a drink shop, and there would be a bunch of people gaming there. You didn’t even have to look for people to play with. You could just join in,” he said. Liang Ce has been playing Tencent's popular mobile game Honor of Kings for about a decade.
该游戏免费下载和游玩，腾讯通过角色皮肤、战令等可选虚拟道具购买获得收入。“算上这些年各种充值，我大概花了几万元人民币，”梁策说。他的经历反映出腾讯在玩家中建立的忠诚度。
The game is free to download and play, with Tencent earning revenue through optional purchases such as character skins, battle passes and other virtual items. “With all the different purchases over the years, I’ve probably spent tens of thousands of yuan,” Liang said. His experience reflects the loyalty Tencent has built among players.
到2025年，《王者荣耀》在全球拥有超过2.6亿月活跃玩家。
By 2025, Honor of Kings had more than 260 million monthly players worldwide.
自游戏推出以来的十年间，腾讯的游戏收入也增长了三倍多，从约570亿元人民币（约86亿美元）增至近2420亿元人民币。
Tencent's gaming revenue has also more than quadrupled in the decade since the game's launch, rising from about 57 billion yuan (US$8.6 billion) to nearly 242 billion yuan.
分析师表示，腾讯通过主动响应玩家对新功能的反馈并做出相应调整，保护玩家体验，从而维持了游戏的生命力。《王者荣耀》免费游玩，通过角色皮肤等游戏内购买获利。
Analysts say Tencent has sustained its games by protecting the player experience through proactively responding to player feedback on new features and making adjustments accordingly. Honor of Kings is free to play, with revenue generated through in-game purchases such as character skins and other virtual items.
科技分析师裴某表示，这对成熟的多人游戏尤为困难，因为资深玩家往往比新手拥有巨大优势。
Tech analyst Pei said this was particularly difficult for established multiplayer games, where experienced players often have a substantial advantage over beginners.
“《王者荣耀》现已进入第11个年头。通常情况下，任何运营超过十年的网络游戏，留给新手的体验几乎所剩无几。但《王者荣耀》依然每月吸引新玩家，”他说。游戏业务目前约占腾讯营收的三分之一。
"Honor of Kings is now in its 11th year. Normally, with any online game that’s been around for more than a decade, there’s hardly any experience left for newcomers. But Honor of Kings still attracts new players every month," he said. Gaming now accounts for about a third of Tencent's revenue.
2021年，北京将未成年人在线游戏时间限制在周五、周末及法定节假日每天一小时，作为遏制游戏成瘾努力的一部分。
In 2021, Beijing limited online gaming for under-18s to one hour on Fridays, weekends and public holidays, as part of efforts to curb gaming addiction.
此后，腾讯拓展了其国际游戏组合，有助于抵消国内收紧限制带来的影响。2025年，其国际游戏收入首次突破100亿美元。人工智能或将改变游戏，但玩家会买账吗？人工智能也被用于开发能与人类玩家并肩作战的虚拟队友。
Tencent has since expanded its international gaming portfolio, helping offset the impact of tighter restrictions at home. In 2025, its international gaming revenue exceeded US$10 billion for the first time. AI COULD TRANSFORM GAMING, BUT WILL PLAYERS EMBRACE IT? Artificial intelligence is also being used to develop virtual teammates that can play alongside human users.
裴某强调了《和平精英》这款多人射击游戏中的AI队友功能，以及《王者荣耀》中的类似开发。他表示，此类功能对难以找到朋友组队的玩家可能很有用。
Pei highlighted AI teammate features in Peacekeeper Elite, a multiplayer shooting game, and similar developments in Honor of Kings. He said such features could be useful for people who struggle to find friends to join them in multiplayer games.
AI队友可匹配玩家的技术水平，并作为团队一员与其并肩作战，有望成为第三方付费陪玩的替代选择。
AI teammates could be matched to a player's skill level and play alongside them as part of a team, potentially offering an alternative to third-party paid gaming companions.
2026年7月31日，人们在上海举行的中国国际数码互动娱乐展览会（ChinaJoy）上玩电子游戏。马女士在个性化AI生成游戏内容方面看到更广阔的机遇。
People play video games at the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on Jul 31, 2026. Ma sees a broader opportunity in personalised AI-generated game content.
“我认为目前我们看到的只是游戏内容生成的开始，以及人们利用它生成素材，”她说。
"I think right now what we're seeing is just the beginning of content generation for gaming, and people using it to generate assets," she said.
她期待未来游戏能实时生成完整剧情，让玩家体验根据其选择量身定制的世界。但裴某警告，更大的不可预测性未必会吸引玩家。
She hopes future games will be able to generate entire storylines in real time, allowing players to experience worlds tailored to their choices. But Pei warned that greater unpredictability might not necessarily appeal to players.
他表示，他交谈过的游戏开发者对让 AI 控制角色或决定剧情持怀疑态度，因为玩家通常更倾向于可预测的体验。
He said game developers he spoke to were sceptical about allowing AI to control characters or determine storylines because players generally preferred a more predictable experience.
“如果你想要不确定性，你会怎么做？你会去过你的现实生活，”他说。
"If you wanted uncertainty, what would you do? You’d go live your real life," he said.
裴（Pei）补充说，投资者可能期待 AI 带来目前尚不现实的突破。
Pei added that investors may expect AI to deliver breakthroughs that are not yet realistic.
“投资者想要的那种 AI，是能真正创造出《王者荣耀》这样的游戏。但 AI 该怎么做到这一点？”他问道。
"The kind of AI investors want is one that can actually create a game like Honor of Kings. But how is AI supposed to do that?" he asked.
“所以，我认为资本市场对 AI 的期待与公司能切实利用 AI 做到的事情之间存在脱节。”
"So, I think there’s a disconnect between what the capital markets expect from AI and what companies can realistically do with it."