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AI“蓝色外星人”走红,中国社交媒体健康专家引发伪科学反弹AI ‘blue aliens’ rising as health experts on China social media spark pseudoscience backlash

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在中国,一些提供健康建议的有影响力网络声音既非医生也非学者,而是由AI生成的蓝色外星人。

In China, some influential online voices offering health advice are neither doctors nor academics, but AI-generated blue aliens.

这些秃头、蓝皮肤的数字形象被描绘为来自高等文明的使者,拥有人形身体,头部布满发光纹路。

Depicted as emissaries from an advanced civilisation, the bald, blue-skinned digital figures have humanlike bodies and glowing markings across their heads.

据报道,这一现象源于抖音上一个拥有逾150万粉丝的科普频道“万象科学”。

The phenomenon reportedly traces its origins to Wanxiang Science, a popular-science channel on Douyin with more than 1.5 million followers.

该账号原本主攻物理学,8月凭借一段介绍外星人人设“Ace(埃斯)”讲解光速的视频意外走红。

The account traditionally covered physics, but struck viral gold in August with a clip introducing “Ace,” an alien persona who lectured viewers on the speed of light.

Ace迅速成为该频道的旗牌主讲人,以电影级的讲解视频涵盖行星形成、海洋潮汐等主题,累计播放量超过2.5亿次。

Ace quickly became the channel’s flagship presenter, racking up more than 250 million views with cinematic explainers on topics ranging from planetary formation to ocean tides.

观众普遍称赞该角色气质沉稳、讲述通俗易懂。有观众表示,这位外星人让复杂概念比教科书更容易理解。

Audiences widely praised the character’s calm demeanour and accessible storytelling. Some viewers said the alien had made complex concepts easier to understand than their textbooks had.

然而,这一爆款成功催生了庞大的模仿者网络,他们将内容从宇宙知识转向了健康恐吓。

However, that breakout success has spawned a sprawling network of imitators, who have shifted the format from cosmic knowledge to fearmongering about health.

一段病毒视频显示,一名外星人警告日常洗碗可能“让全家致癌”,将厨房海绵和木筷子描绘为致癌风险。其他视频声称饭时喝水会干扰消化。

One viral clip shows an alien warning that everyday dishwashing could “give the whole family cancer,” portraying kitchen sponges and wooden chopsticks as cancer risks. Other videos claim that drinking water during meals disrupts digestion.

一些年轻用户称,家庭群聊被此类视频刷屏,长辈将其视为“权威建议”。当一段AI生成的外星人视频声称一名幼童因食用南瓜泥中毒,指控南瓜在靠近葫芦科植物生长时会产生毒素时,担忧情绪升级。

Some younger users say their family group chats are inundated with the clips, which relatives treat as “authoritative advice.”Concern grew when an AI-generated alien claimed that a toddler had been poisoned by pumpkin puree, alleging that pumpkins produce toxins when grown near gourds.

该视频促使《人民日报》介入辟谣,肯定国产农产品安全,并警示公众提防包装精良的AI生成伪科学。

The video prompted an intervention by People’s Daily, which issued a rebuttal affirming the safety of domestic agricultural produce and warning the public against polished AI-generated pseudoscience.

一些创作者只是将几个提示词输入AI工具,不加核实便生成内容,制作出听起来极具说服力的叙事,其中夹杂着捏造的统计数据和误导性的轶事。

Some creators simply feed a few prompts into AI tools without checking the facts, producing persuasive-sounding narratives peppered with fabricated statistics and misleading anecdotes.

一旦账号获得关注,许多创作者便转向带货变现,从粉丝流量中牟利。

Once their accounts gain traction, many creators turn to selling products to cash in on their following.

一位网络观察者评论道:“点赞不等于可信度。许多视频只是将琐碎知识武器化,以煽动恐慌。”另一人表示:“这些‘外星人’提供的部分建议是合理的,但其背后的推理逻辑完全是胡说八道。”11月4日,万象科学针对误导性外星人视频的传播作出回应。

One online observer commented: “Likes don’t equal credibility. Many videos simply weaponise trivia to stoke panic.”“Some of the advice offered by these ‘aliens’ is sound, but the reasoning behind it is complete nonsense,” said another. On November 4, Wanxiang Science addressed the spread of misleading alien videos.

Ace感叹,频道团队花费数小时打磨每一期脚本,山寨账号却能在几分钟内复制模式,兜售耸人听闻的言论以博取流量。

Ace lamented that while the channel spent hours refining each script, copycats replicated the format within minutes to peddle sensationalist claims for traffic.

该虚拟形象称:“他们可以模仿我们的风格,却无法复制我们的思想,也无法复制我们对科学真理的敬畏。”在中国,传播虚假信息可能面临行政处罚。

“They can mimic our style,” the avatar said, “but they cannot replicate our ideas, nor our reverence for scientific truth.”In China, spreading false information may result in administrative penalties.

AI生成的外星人伪科学热潮,呼应了此前监管部门对身穿白大褂冒充医疗专业人士、售卖功效未经证实的保健品的主播进行的打击行动。

The boom in AI-generated alien pseudoscience echoes an earlier regulatory crackdown on live-streamers who donned white coats to pose as medical professionals while selling supplements with unproven health benefits.

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