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微软放弃个人AI聊天机器人竞赛,重启CopilotMicrosoft Abandons Personal AI Chatbot Race With Copilot Reboot

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马特·戴报道:微软公司正将其面向消费者和职场用户的Copilot人工智能助手合并为一款面向企业客户的产品,从而将拥挤的个人聊天机器人市场让给OpenAI、Alphabet旗下的谷歌以及如今的Meta Platforms。

By Matt Day Microsoft Corp. is merging the consumer and workplace versions of its Copilot AI assistant into one product aimed at corporate customers, ceding the crowded market for personal chatbots to OpenAI, Alphabet Inc.’s Google and, now, Meta Platforms Inc.

在本周早些时候于西雅图举行的一场活动上,微软高管向数十位商业和技术领袖预览了他们所称的新版Copilot。这款助手是六个月工程努力的结果,最新版本已整合了独立的家用版本,采纳了其部分精致的设计特性,并摒弃了此前试图将公司定位为个人人工智能开发者的营销策略。

At an event in Seattle earlier this week, Microsoft executives gave a few dozen business and technology leaders a preview of what they’re calling the new Copilot. The result of a six-month engineering effort, the latest iteration of the assistant has absorbed the separate version for home use, adopting some of its slick design features, and casting aside the marketing that sought to position the company as a builder of personal AI.

负责统一版Copilot应用产品开发的雅各布·安德烈乌(Jacob Andreou)周三向在场的企业客户表示,人们对职场软件的期望值很高,这源于他们使用智能手机应用的经验。他说,从消费级应用中引入一些用户体验功能,“仅在过去几个月内就让Copilot变得好得多”。

People have high expectations for workplace software, informed by their experience with smartphone apps, Jacob Andreou, who leads product development of the unified Copilot app, told the audience of corporate customers on Wednesday. Importing some user experience features from the consumer app “made Copilot so much better in just the last few months,” he said.

安德烈乌补充说,微软的个人用户通常是那些喜欢钻研PowerPoint和Excel的人,他们更感兴趣的是“我们为企业用户提供的全方位功能”,而非简化的聊天应用。

Microsoft’s individual users, Andreou added, tend to be people who like to poke around in PowerPoint and Excel, and are more interested in “the full power that we offer to enterprise users” than a simplified chat app.

周五宣布的更新版软件允许用户在Copilot应用或浏览器标签页内编辑Word或Excel文档,解决了微软助手对其自家生产力软件访问权限有限的常见抱怨。此外,还有一个用于编程助手的标签页,使普通用户能够构建仪表板或自动化任务。微软的Scout——一种同事可以随时召唤的常驻助手——也将加入Copilot套件,并重新命名为Autopilot。

The updated software, announced on Friday, gives users the ability to edit Word or Excel documents within a Copilot app or browser tab, addressing a common gripe that Microsoft’s assistant had only limited reach into the company’s own productivity software. There’s also a tab for a coding assistant to enable regular users to put together dashboards or automate tasks. Microsoft’s Scout, an always-on assistant that coworkers can summon, is joining the Copilot package too, rebranded as Autopilot.

全新版 Copilot 将在未来几周内推出,这标志着微软在人工智能时代最大胆的押注之一告一段落。两年前,高管们组建了独立的团队来开发两款助手——一款用于办公,一款用于居家。在帮助 OpenAI 将 ChatGPT 推向世界之后,微软坚信其自身的消费者助手能够赢得新一批用户的青睐,并任命人工智能行业资深人士穆斯塔法·苏莱曼(Mustafa Suleyman)来领导这项工作。

The new Copilot, which will roll out in the coming weeks, brings to a close one of Microsoft’s biggest bets of the AI era. Two years ago, executives formed separate teams to build two assistants — one for the workplace and one for home. Having helped OpenAI bring ChatGPT to the world, Microsoft bet its own consumer assistant could win over a new set of customers and tapped AI industry veteran Mustafa Suleyman to lead the effort.

然而,随着 ChatGPT 迅速冲向 10 亿用户,谷歌也在庞大的 Android 生态系统中推出了 Gemini 个人助手,微软的这一努力很快陷入了苦战。相比之下,接受微软个人聊天机器人邀请的用户寥寥无几。今年 3 月,苏莱曼将 Copilot 的产品开发职责移交给了前 Snap 公司高管安德鲁(Andreou)。

It quickly became an uphill battle when ChatGPT sprinted to a billion users and Google deployed its Gemini personal assistant to the vast Android ecosystem. Comparatively few people took Microsoft up on its offer of a personal chatbot. Suleyman in March ceded his Copilot product development responsibilities to Andreou, a former Snap Inc. executive.

微软的退守恰逢 Meta 的 Muse 发布之际。Muse 是一款能够代表用户执行操作的个人助手,目前已冲上应用下载排行榜的榜单前列。

Microsoft’s retreat coincides with the arrival of Meta’s Muse, a personal assistant that can act on users’ behalf and has raced to the top of the app download charts.

在本周的采访中,安德鲁和负责监督微软 Copilot 核心办公功能团队的高管查尔斯·拉曼纳(Charles Lamanna)表示,Muse 的成功证明了人们对人工智能自动化持接受态度。他们指出,微软的机会在于将类似的功能带给办公室白领。

terviews this week, Andreou and Charles Lamanna, an executive who oversees Microsoft teams working on some of Copilot’s core workplace features, said Muse’s success proved people were receptive to AI automation. Microsoft’s opportunity, they said, is to bring similar capabilities to office workers.

“我们不会去打造一个像你个人伴侣那样的 Copilot,”拉曼纳说道。(2025 年 4 月,苏莱曼曾站在一块巨大的视频屏幕前,以“你的 AI 伴侣”为主题,用这些词汇阐述了微软对 Copilot 的宏伟愿景。)“这根本不是人们对微软的期望,”拉曼纳说。“我们是来帮你把事情做完的。”安德鲁表示,个人版 Copilot 的许多功能——包括针对健康问题、学习或搜寻新闻与信息的专业工具——都被整合到了重新构建的产品中。“在这个统一的 Copilot 中,你实际上仍然拥有所有这些令人惊叹的消费级垂直领域以及所有这些定制化的体验,”他说。

“We’re not going to build a Copilot that’s like your personal companion,” Lamanna said. (In April 2025, Suleyman had laid out Microsoft’s ambitions for Copilot in those very terms, standing in front of an enormous video screen introducing “Your AI Companion.”)“That’s just not what people want from Microsoft,” Lamanna said. “We help you get stuff done.” Andreou said many of the features of the personal Copilot, including specialized tools for health questions, studying or surfacing news and information, were incorporated into the rebuilt product. “In this unified Copilot, you actually still have all of these amazing consumer verticals and all of these kind of bespoke experiences,” he said.

Copilot个人版中包含的一些其他功能(如自定义播客功能,以及对话过程中会弹出的动画化头像)已被移除。不过,这些拟人化的设计元素仍然存在于新的Autopilot机器人中;当这些机器人在Teams聊天中被调用时,它们会以微笑的形状出现。微软首席执行官萨蒂亚·纳德拉(Satya Nadella)将自动化AI服务带来的办公方式变革,比作个人电脑取代了传统的内部备忘录和传真系统。“这不仅仅关乎我们新的数字工具,”他在本周的活动中说道,“而是对业务流程运作方式的一种全新认知方式。这正是Copilot正在推动的变化。”截至6月底,全球共有超过3000万人订阅了Copilot服务。虽然个人用户可以免费使用Copilot的部分聊天功能,但其最强大的功能仅限于微软的M365应用程序包内,该应用程序包拥有约9000万付费用户。

Some other features included in the personal Copilot, including custom podcasts and an animated blob of an avatar that popped up during conversations, have been retired. Anthropomorphic touches live on in the new Autopilot bots, which appear as smiling shapes when they are invoked in a Teams chat or Microsoft Chief Executive Officer Satya Nadella compared the shift in office work brought about by automated AI services to the personal computer’s displacement of interoffice memos and faxes. “That was not just about our new digital tools,” he said at this week’s event. “It was a complete, new way to conceptualize how that business process trajectory worked. That’s what's happening around Copilot.” Companies were paying for more than 30 million Copilot subscriptions as of the end of June. And while individual users are free to use limited versions of Copilot’s chat experience, its most powerful tools are reserved forrs to the company’s M365 apps bundle, which has about 90 million paying users.

GHD是一家加拿大工程与专业服务公司,隶属于微软的AI工具早期采用者计划。该公司负责数据与AI相关工作的大卫·麦克拉伦(David McLaren)表示,员工们使用Copilot来整理会议纪要、管理电子邮件,以及为客户准备演示文稿和分析材料。“它真的能帮助你摆脱那些空白、毫无头绪的工作状态,”他说。

David McLaren, who leads data and AI work at GHD, a Canadian engineering and professional services firm that is part of a Microsoft program for early adopters of AI tools, said employees were turning to Copilot for summaries of conference calls and help managing email, as well as work putting together pitches and analysis for clients. “It will get you off the white, blank page,” he said.

GHD从2023年底开始试用Copilot,最初仅在300名员工中开展试点,随后将该工具推广到了全部12000名员工中。麦克拉伦感叹道:“我对这些使用案例感到非常惊讶——它们的应用场景实在太多了。”

GHD started using Copilot in late 2023 with a 300-person trial, and has since rolled out the tool to all of its 12,000 employees. “I’m amazed by the use cases,” McLaren said. “They’re all over the place.”