Muse的应用热度正在持续上升，这主要得益于Meta公司在其年度开发者大会上对这款AI应用的推广，以及用户们对Muse精致的设计和强大AI功能的积极评价。
Muses traction is surging, fueled by Metas promotion of the AI app at its annual developer conference this week and strong early reviews that praised its polished design and highly capable AI model under the hood.
自9月8日发布以来，Muse的下载量已突破250万次；根据市场研究机构Sensor Tower的最新数据，目前该应用的下载量已超过340万次。不过这些数据仅反映了截至周四的统计情况，实际使用情况可能更为乐观。
At the start of the week, Muse had surpassed 2.5 million downloads since its September 8 launch. Now, the app has amassed more than 3.4 million downloads, according to the most recent estimates from market intelligence firm Sensor Tower.
Meta公司在“Meta Connect”大会上宣布了Muse的诸多新功能，包括支持使用Muse虚拟形象进行视频聊天、支持在Mac系统上使用该应用、提供专属电子邮件地址、增加更多合作伙伴及集成方式（如与智能眼镜的结合），这些举措进一步推动了Muse的普及。
The install numbers are only current as of the firms Thursday estimates, which can lag behind real-world adoption.
That means they dont even capture the full impact of the big push Muse received at this week`s Meta Connect conference, where the social network company announced a range of upcoming features for the new AI app, including video chat with the Muse avatar, support for computer use on the Mac, a dedicated email address, more partners and connectors, and plans for smart glasses integrations.
其他市场研究机构也给出了类似的数据：例如，Apptopia估计Muse的总下载量已达430万次（目前Muse仅在美国和加拿大上线），其中260万次来自iOS平台；而Appfigures则认为Muse的下载量约为230万次，其中iOS和Android平台的用户数量大致相当。
Estimates from other market intelligence firms show Muse with similarly strong traction, though their numbers vary quite a bit. Apptopia, for example, puts Muse`s total number of downloads to date at 4.3 million. (Muse is currently only available in the U.S. and Canada). It estimates that 2.6 million of those were on iOS alone.
Sensor Tower还统计了“Meta Connect”大会后Muse应用的每日活跃用户数量，发现活动结束后该应用的活跃用户数量增长了27%。
Meanwhile, another firm, Appfigures, says it sees Muse installs at roughly 2.3 million as of Thursday, almost evenly split between iOS and Android.
在会议召开之前，Muse就已经取得了良好的开端。根据Sensor Tower的数据，这款应用在应用商店上线后的前两周内下载量达到了约280万次。在这段时间内（9月8日至9月17日），Muse的每日下载量平均增长了55%；相比之下，ChatGPT在上线后的前10天内每日下载量仅增长了24%，而Claude和Grok的下载量在各自上线期间反而出现了下降。
Sensor Tower also has visibility into daily active users for the Muse app following the Meta Connect conference. It found that figure climbed 27% on Wednesday after the event wrapped.
9月18日星期五，Muse登上了美国App Store的榜首，并一直保持这一排名至今。它还在9月19日登上了Google Play Store的榜首，至今仍未被超越。
Before the conference, Muse was already off to a strong start. Sensor Tower said the app reached an estimated 2.8 million downloads in its first two weeks on the app stores. During that time (September 8 to September 17), the Muse app averaged 55% day-over-day growth in downloads. For comparison, ChatGPT averaged 24% day-over-day download growth in its first 10 days after launch. Download growth for Claude and Grok, meanwhile, declined during their respective launches.
虽然Muse目前的增长主要依靠自然用户传播（即用户主动下载该应用），但该应用也受益于Meta推出的跨平台推广策略——这种策略曾帮助Meta的最新社交应用Instagram Threads吸引了5亿月活跃用户。具体来说，Meta正在向现有的Facebook和Instagram用户推广Muse。
On Friday, September 18, Muse climbed to the top of the U.S. App Store and has retained its ranking ever since. It also reached the top spot on the Google Play Store on September 19, and remains there today.
While much of Muses traction so far is organic, the app is also benefiting from the same cross-platform promotion that helped one of Metas latest social apps, Instagram Threads, top 500 million monthly active users. That is, Meta is marketing the app to existing Facebook and Instagram users.
不过，正如Meta的Instagram Threads负责人Connor Hayes最近在接受Business Insider采访时所提到的，Meta对Muse的推广方式与对Threads的推广方式有所不同。虽然Threads同样涉及用户生成的内容，并且Meta可以根据用户的兴趣来推送相关内容，但Muse的推广重点在于：利用Meta对用户需求的了解，设计出能够展示AI功能实际应用效果的推广内容。
However, as Metas Head of Threads, Connor Hayes, recently told Business Insider, Metas approach to marketing Muse differs from its approach with Threads. While Threads also deals in user-generated content that Meta can match to usersinterests when running its cross-promotions, the trick with Muse is to build promotional units that can showcase something the AI agent can do for the user, based on Metas understanding of what would be useful or helpful to them specifically.
Sensor Tower的数据显示，Meta在Muse上线后的第二天（9月9日）就启动了内部广告推广活动。在接下来的10天内，Muse在Meta旗下的所有平台上都获得了最多的广告推广资源，超过了Facebook、Instagram和WhatsApp的广告投入。此外，Meta还开始在移动广告网络以及Reddit、TikTok和YouTube等社交平台上推广Muse。
Sensor Towers data indicates that Meta rolled out house ads promoting Muse on September 9, a day after its launch. Within 10 days, Muse received the majority of house advertising promotions across Metas properties, ahead of promotions for Facebook, Instagram, and WhatsApp. Meta has also begun advertising Muse on mobile ad networks and other social networks, including Reddit, TikTok, and YouTube.
根据Sensor Tower的报告，到9月22日星期二为止，Muse已经跻身广告支出排名前十的品牌之列。
By Tuesday, September 22, Muse ranked among the top 10 brands by advertising spend, Sensor Tower said.
不过，Muse的增长不能仅仅归因于Meta的营销努力，因为自上线至9月19日，推广该应用的广告仅占广告展示量的6%。
Still, Muses growth cant be chalked up to Meta`s marketing efforts alone, as ads promoting the app only account for 6% of the ad impressions from launch through September 19.