两家公司现在表示，将接受导演亚历克斯·吉布尼即将上映的关于埃隆·马斯克纪录片的广告投放，此前有报道称多个社交媒体平台拒绝了这些广告。
Two companies now say they will accept advertising for director Alex Gibney’s upcoming documentary about Elon Musk, following earlier reporting that a number of social media platforms had rejected the ads.
《好莱坞报道者》周五发表报道称，TikTok、Meta、YouTube 和 X 都拒绝投放推广纪录片《马斯克》预告片的付费广告。然而，当 TechCrunch 周六联系 Meta 时，一位发言人表示：“这是一个错误，广告正在恢复中。”我们已向 Meta 索要更多细节，若有回复将更新本文。
The Hollywood Reporter published a story Friday saying that TikTok, Meta, YouTube, and X had all refused to run paid ads promoting the trailer for “Musk.” However, when TechCrunch reached out to Meta on Saturday, a spokesperson said, “This was an error and the ads are being restored.” We’ve asked Meta for more details and will update this article if we hear back.
YouTube 也在周六发布更新，指出“预告片一直在 YouTube 上可用。”（确实如此，这也是我们能在本文末尾嵌入它的原因。）该公司补充道：“作为广告提交时，它被我们的系统暂时限制。经审核后，广告已获准投放。”
YouTube also posted an update Saturday noting that “the trailer has always been available on YouTube.” (Indeed, that’s how we were able embed it at the end of this article.) The company added, “When submitted as an ad, it was temporarily restricted by our system. Following review the ad has been cleared to run.”
X 的拒绝并不令人意外——这位拥有该社交媒体平台的马斯克最近发帖称：“狗屎比吉布尼更值得尊重。”但据报道，Meta、TikTok 和 YouTube 以“政治内容”为由拒绝了该广告，这些平台对政治内容有各种限制。（Meta 去年表示将不再接受欧盟的政治广告，而 TikTok 称完全不投放政治广告）目前不清楚纪录片预告片为何算作竞选广告，该片的美国发行商 Bleecker Street 告诉《好莱坞报道者》正在对这些拒绝决定提出申诉。
X’s rejection is unsurprising — Musk, who owns the social media platform, recently posted that “Dogshit is worth more respect than Gibney.” But Meta, TikTok, and YouTube reportedly rejected the ad for “political content,” which the platforms have various restrictions on. (Meta said last year that it will stop accepting political ads in the European Union while TikTok says it doesn’t run them at all ) It’s not clear how a documentary trailer counts as campaign advertising, and the film’s U.S. distributor Bleecker Street told the Hollywood Reporter that it’s appealing the rejections.
吉布尼执导过备受赞誉的纪录片，包括《深入教门》（关于山达基教会）和《发明家》（关于伊丽莎白·霍姆斯和 Theranos），以及一部关于史蒂夫·乔布斯的电影。他的最新作《马斯克》本月初在威尼斯国际电影节首映，获得了近乎一致的好评。该片目前在烂番茄上拥有 100% 的“新鲜度”评分，定于 10 月 9 日在美国院线上映。
Gibney has directed acclaimed documentaries including “Going Clear” (about the Church of Scientology) and “The Inventor” (about Elizabeth Holmes and Theranos), as well as a movie about Steve Jobs“Musk,” his latest, premiered at the Venice International Film Festival earlier this month and has received almost universally positive reviews The film currently has a 100% “fresh” rating on Rotten Tomatoes and is set for theatrical release in the United States on October 9.
Vulture 的 Bilge Ebiri 将这部近四小时的纪录片描述为对马斯克的科技生涯、他与特朗普总统的联盟以及个人生活的深度剖析，受访者包括前妻贾斯汀·马斯克和前右翼网红阿什利·圣克莱尔（她最近与马斯克育有一子，但如今形容他是“一颗核弹”）。
Vulture’s Bilge Ebiri described the nearly four-hour documentary as a revealing look at Musk’s tech career, his alliance with President Donald Trump, and his personal life, with interview subjects including ex-wife Justine Musk and former right-wing influencer Ashley St. Clair (who recently had a child with Musk but now describes him as “a nuke”).
Ebiri 指出，虽然这部影片是一部“引人入胜”的人物研究，并补充道：“作为一个现代商业的故事，它揭示了真相。而作为一个关于我们未来的警示，它令人恐惧。”尽管最初获得了一波好评，《好莱坞报道者》也表示，环球影业在国际发行该片的承诺上有所动摇，据称是因为该制片厂担心激怒特朗普政府。（环球影业随后表示将在影院上映该纪录片，但仍在制定发行策略）。
Ebiri wrote that while the film is a “fascinating” character study, adding, “As a tale of modern business, it’s revealing. And as a warning about our future, it’s terrifying.” Despite the initial wave of critical acclaim, The Hollywood Reporter also said that Universal Pictures was wavering in its commitment to distribute the film internationally, reportedly due to the studio’s fear of angering the Trump administration. (Universal subsequently said it will release the documentary in theaters but is still figuring out its release strategy).
TechCrunch 也已联系 TikTok、X 和 Bleecker Street 置评。
TechCrunch has also reached out to TikTok, X, and Bleecker Street for comment.