9月28日：快时尚平台Shein公布，由于在7月1日欧盟开始对低价值电商包裹征收费用后上调了商品价格并减少了在线广告投入，该公司第二季度在欧洲地区的销售额大幅下滑。
Sept 28 : Fast-fashion platform Shein reported a sharp drop in sales in Europe in the second quarter after it hiked prices and cut online advertising in anticipation of the European Union imposing fees on low-value e-commerce parcels from July 1.
自9月1日在香港上市以来，Shein的股价已从每股48.56港元下跌了27.3%；投资者预计这些费用将对其业务造成负面影响，因为欧洲市场占公司总收入的约三分之一。
Since its September 1 debut in Hong Kong, Shein's shares have dropped 27.3 per cent from the offer price of HK$48.56 apiece as investors expect the fees to dent its business in a market accounting for around a third of revenue.
Shein第二季度的销售额为110.8亿美元，其中欧洲市场的收入下降了13.9%，降至37.7亿美元；美国市场的收入下降了6%，降至25亿美元。尽管拉丁美洲市场的增长抵消了其他市场的下滑，但公司整体销售额仍比去年同期增长了0.9%。
Shein reported $11.08 billion in sales for the second quarter, with Europe revenue down 13.9 per cent to $3.77 billion and US revenue falling 6 per cent to $2.5 billion. Overall sales were up 0.9 per cent from a year ago as growth in Latin America offset declines in Shein's biggest markets.
Shein首席执行官兼董事长徐Sky表示，该公司计划推出价格更高的服装产品以提高盈利能力，并暗示将通过收购等方式扩大其品牌阵容。
Shein CEO and Chair Sky Xu said the retailer is planning to push into higher-priced clothes that will boost its profitability, and hinted at the company's strategy of expanding its family of brands, including through acquisitions.
他在一份声明中表示：“随着产品组合向价格更高的品牌倾斜，平台的平均售价也将相应上升。我们的目标是打造一个多元化、能满足消费者在不同价格区间和场合需求的品牌体系。”
"As the product mix shifts towards brands at higher price points, the platform’s overall average selling price will rise accordingly," he said in a statement. "Our vision is to become a richly diversified brand collection that meets consumers’ varied needs across multiple price points and occasions." Shein's net profit margin shrank to 2.1 per cent in the second quarter from 6.2 per cent a year ago, mostly due to the Middle East conflict pushing up oil prices and freight costs, driving Shein's fulfilment expenses up by 18.1 per cent.
Shein第二季度的净利润率为2.1%，低于去年的6.2%；主要原因是中东地区的冲突导致油价和运费上涨，使得公司的物流成本增加了18.1%。
"As the product mix shifts towards brands at higher price points, the platform’s overall average selling price will rise accordingly," he said in a statement. "Our vision is to become a richly diversified brand collection that meets consumers’ varied needs across multiple price points and occasions." Shein's net profit margin shrank to 2.1 per cent in the second quarter from 6.2 per cent a year ago, mostly due to the Middle East conflict pushing up oil prices and freight costs, driving Shein's fulfilment expenses up by 18.1 per cent.
关税影响尚未显现：Shein以销售价格仅为5美元的连衣裙和10美元的牛仔裤而闻名，并长期提供折扣优惠。去年，在特朗普政府取消了对低价值电商包裹的免税政策后，该公司已被迫在美国上调商品价格；今年，该公司在欧洲市场同样面临这一挑战。
CUSTOMS FEES IMPACT STILL TO COME Known for selling $5 dresses and $10 jeans and running permanent discounts, Shein was already forced to raise prices in the US last year when the Trump administration ended de minimis - duty-free access for low-value ecommerce parcels - and this year faces the same challenge in Europe.
自7月1日起，欧盟开始对在线订购的低价值包裹征收费用：每个海关编码收取3欧元；如果购物者在同一订单中购买五种不同类型的商品，总费用将达到15欧元。
CUSTOMS FEES IMPACT STILL TO COME Known for selling $5 dresses and $10 jeans and running permanent discounts, Shein was already forced to raise prices in the US last year when the Trump administration ended de minimis - duty-free access for low-value ecommerce parcels - and this year faces the same challenge in Europe.
Shein第三季度的财务业绩将更直观地反映出这一政策的影响。此前Shein曾表示，该政策带来的影响可能超过美国去年取消“免征关税门槛”（de minimis rule）所带来的影响。
Since July 1 the EU has imposed fees on low-value parcels ordered online - 3 euros per customs code, adding up to 15 euros if a shopper buys five different types of item in one order. Shein's third-quarter results will show more of the impact, which Shein has previously said could exceed that of the US removing de minimis last year.