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Meta推出面向小企业的Muse,扎克伯格推动进军消费者AI市场之外Meta launches Muse for Small Business as Zuckerberg pushes beyond consumer AI market

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在成功推出其名为“Muse”的人工智能助手后,Meta公司正将其这项新技术推向商业领域。

Coming off the successful launch of its Muse AI agent, Meta is now pushing its new artificial intelligence service into the business world.

周二,Meta发布了专为小型企业设计的“Muse for Small Business”版本,该版本可将“Muse”与Asana、Zoom、Intuit、Box、Canva以及Salesforce的Slack等常用软件集成在一起。用户还可以通过“Muse”连接到Meta的广告账户,以及个人的Instagram和Facebook账号。

on Tuesday unveiled Muse for Small Business that connects its agent to popular software from companies like Asana, Zoom, Intuit, Box, Canva and Salesforce's Slack. The agent can also link to Meta ad accounts and professional Instagram and Facebook profiles.

虽然Meta尚未公布具体的定价信息,但在其博客文章中提到:现有的“Muse”应用程序是免费的(但使用量有限),用户也可以选择付费订阅以获得更多功能。

The company didn't offer details on pricing, but referred at the bottom of its blog post to the existing Muse app, which is free with usage limits and available on a subscription basis beyond that.

这一消息紧随Meta周一发布的公告——该公司计划推出一个新的企业级平台,并聘请了MongoDB的首席执行官CJ Desai来负责该平台的开发。该平台将包含“Muse”人工智能助手、业务管理工具以及编程工具。

The news follows the company's Monday announcement that it will launch a new enterprise platform, poaching MongoDB CEO CJ Desai to run it. That platform will include a Muse agent, business agent and a coding tool.

Meta在股市上表现优异:9月份其股价上涨了25%,不过在过去两个交易日里股价有所回落。这一强劲表现得益于9月8日“Muse”的正式发布——该应用迅速登上了苹果应用商店的榜首,超越了ChatGPT。Evercore的分析师Mark Mahaney在接受CNBC采访时表示,预计“Muse”将在6到12个月内吸引1亿用户。

Meta has enjoyed a banner month on Wall Street, with the stock up 25% in September, though it sold off some the past two trading days. The momentum followed the Sept. 8 rollout of Muse, which shot up to the top of Apple's App Store, surpassing ChatGPT. Evercore's Mark Mahaney told CNBC he expects Muse to reach 100 million users within six to 12 months.

Meta首席执行官马克·扎克伯格在周二的声明中表示:“只需为‘Muse’设定一个目标(比如管理企业或寻找新客户),它就能帮助你实现这个目标。”

"Give Muse a goal — like running your business or finding new customers — and it gets it done," the company said in Tuesday's post.

长期以来,Meta几乎所有的收入都来自数字广告;因此该公司一直致力于利用人工智能技术开拓新的商业机会。尤其是去年,Meta斥巨资招募了顶尖的人工智能人才(其中最引人注目的是Scale AI的创始人亚历山大·王,他目前负责领导Meta的人工智能项目)。亚历山大·王的团队已于4月份推出了“Muse Spark”系列的新人工智能模型。

Long reliant on digital ads for almost all of his company's revenue, Meta CEO Mark Zuckerberg has committed to finding business opportunities with AI, especially after paying billions of dollars last year for top AI talent, most notably Scale AI founder Alexandr Wang, who's leading the company's efforts. Wang's group started launching new AI models under the Muse Spark family in April.

就在Meta召开“Meta Connect”会议的同时,OpenAI也举办了其开发者日活动。这一系列动作表明,Meta决心在企业领域与OpenAI及Anthropic等竞争对手展开竞争。

At Meta Connect last week, Zuckerberg described Muse as the "centerpiece" of his AI strategy. Meta's latest announcement comes at the same time that OpenAI is holding its developer day.

这家社交媒体巨头在小型企业领域已经占据了稳固的市场地位——据该公司称,Facebook上共有2亿家小型企业。

It's the latest sign that the company intends to take on OpenAI and rival Anthropic in the enterprise.

Meta在博客文章中表示:“近二十年来,小型企业一直在我们的平台上持续发展。它们告诉我们,它们缺乏的是时间,而非创意。因此,我们推出了‘Muse for Small Business’这款工具,旨在帮助这些企业利用它们已有的工具来完成任务。”

The social media giant already has a strong foothold when it comes to small businesses, as 200 million of them can be found on Facebook, the company says. "Small businesses have been growing on our apps for nearly two decades," Meta said in the blog post. "They told us they're short on hours, not ideas.

Meta还聘请了MongoDB的首席执行官来领导该公司在企业级业务方面的发展计划。

So we built Muse for Small Business to help get work done with the tools they already use."

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