Airbnb正沿着两个方向演进:在线下,它希望通过提供种类繁多的服务与酒店竞争;在线上,它正利用人工智能和Airbnb网络中的用户,帮助人们发现旅行选择。
Airbnb is evolving in two directions: On the ground, it wants to compete with hotels by providing a myriad of services; online, it is using AI and people in its Airbnb network to aid travel discovery.
在秋季产品更新中,公司正在为去年上线的应用增添更多服务,包括送餐、洗衣、婴儿用品租赁、在部分地区提供滑雪器材和船艇租赁,并扩大杂货配送服务。
As part of its fall product update, the company is adding services to the app it had launched last year, such as meal delivery, laundry, baby gear rental, ski and boat rental in limited locations, and is expanding grocery delivery.
第二项重大功能是人工智能搜索。公司在推出人工智能功能时采取了谨慎策略,首席执行官布莱恩·切斯基决定不采用类似聊天机器人的界面。今年早些时候,他曾预告这项用于发现房源的新搜索功能。
The second big feature is AI search. The company has taken a cautious approach to rolling out AI features, with CEO Brian Chesky opting to stay away from a chatbot-like interface. Earlier this year, he teased the new search feature for property discovery.
现在,用户可以打开开关,通过文字或语音提示搜索房源。搜索开始后,界面会根据用户的偏好显示动态筛选条件。例如,如果在人工智能搜索筛选栏中输入“婴儿”,Airbnb会自动进一步显示婴儿床、儿童游乐场或儿童书籍和玩具等筛选选项。
Now, users can switch on a toggle to search for properties via text or voice prompts. Once you start the search, the interface will show you dynamic filters based on your preferences. For instance, if you type “baby” in the AI search filter, Airbnb will automatically show you further filters like cribs, playgrounds, or children’s books and toys.
该平台还在利用人工智能突出显示房源的相关特色,并通过人工智能生成的摘要和评价,让用户比较心愿单中的不同房源。
The platform is also using AI to bring out relevant features of a property, and will let you compare properties in your wishlist by way of AI-powered summaries and reviews.
“我们终于首次尝试了人工智能搜索,而你们现在看到的只是这一切的开端。未来几个月,我们还会非常迅速地对其进行迭代。打造人工智能搜索并不难;难的是,当你的平台上每年有1000亿美元的交易额时,如何打造出真正适用于电子商务的人工智能搜索。”Airbnb首席执行官布莱恩·切斯基告诉TechCrunch。
“We are finally making our first foray into AI search. And what you see is just the very beginning of something. And over the coming months, we’re going to really be iterating this very quickly. It’s not hard to create AI search; it’s hard to create AI search in e-commerce when you have $100 billion going through your platform,” Airbnb CEO Brian Chesky told TechCrunch.
“任何人都可以靠‘氛围编程’做出一个搜索功能,但要做到不损害转化率,才是难点。”公司还在加大社交功能的投入,以推动人们增加旅行次数,并预订美食品鉴、手工工作坊等更多体验。去年,该应用开始允许用户通过平台与其他旅行者和朋友建立联系。
“Anyone can vibe-code a search function, but to do something that doesn’t kill conversion rate, that’s the hard part.”The company is also doubling down on social features that nudge people to take more trips and book additional experiences such as food tastings and craft workshops. Last year, the app started allowing users to connect with fellow travelers and friends on its platform.
现在,旅行者可以查看基于其联系人过往或即将进行的行程的地图。点击某个行程后,您可以查看该联系人入住的地点以及他们体验过的活动。对于注重隐私的用户,系统也提供了不与他人分享行程的选项。
Now, travelers can look at a map based on their connections’ past or upcoming trips. When you tap on a trip, you can see where your connection stayed, and which experiences they sought out. For those conscious about their privacy, there’s an option to not to share their trips with others as well.
爱彼迎(Airbnb)还正在基于住客评价及其他来源构建社区页面,以帮助旅行者发现餐饮和娱乐去处。
Airbnb is also building pages about neighborhood based on guest reviews and other sources to help travelers discover places to eat and things to do.