谷歌转向AI驱动搜索，重塑了全球最大搜索引擎为网站导入流量的方式，也同样影响着大小不一的出版商。近几个月来，谷歌一直在尝试：当出版商的内容出现在AI答案中时向他们付费。但一份新报告称，这项试点支付的金额微乎其微。这不仅让参与计划的出版商，也让那些仍在观望的出版商感到疑虑。
Google's shift to AI-powered search has upended the way the world's largest search engine generates web traffic, rankling large and small publishers alike. In recent months, the company has experimented with paying publishers when their content appears in AI answers, but a new report claims the payouts in this pilot program are miniscule. That has publishers in the program, as well as those watching from the sidelines, feeling skeptical.
据《The Information》报道，谷歌已让约100家出版商加入AI贡献试点。该计划的卖点是，当网站内容对 Gemini 驱动的搜索结果（如AI概览）作出实质性贡献时，网站可以从谷歌获得报酬。长期以来，谷歌一直抵制向出版商直接付费的想法，主张网站允许谷歌的机器人抓取内容，供搜索和知识图谱工具使用，作为交换，网站可以获得流量。但在AI时代，这种合作关系正在瓦解，因此谷歌推出了这项试点。
According to The Information, Google has admitted about 100 publishers to the AI contribution pilot. The pitch is that websites can get payments from Google when their content materially contributes to Gemini-powered search results like an AI Overview. Google has long resisted the idea of direct payments to publishers, arguing that websites get traffic in exchange for allowing Google bots to scrape their content for use in search and knowledge graph tools. In the age of AI, that relationship is breaking down, hence the AI pilot.
到目前为止，出版商为此付出的努力几乎没有得到回报。《The Information》从几家参与计划的小型和中型出版商处获悉，谷歌支付的AI报酬金额微乎其微，约相当于其广告收入的百分之零点一。支付金额令人如此失望，以至于据报道，已有多家大型出版商拒绝参与该计划。它们希望通过拒绝加入试点，迫使谷歌提出更为慷慨的条件。
So far, publishers aren't getting much for their trouble. The Information heard from several small and mid-sized publishers in the program that Google's AI payments are minuscule, equaling roughly one-tenth of one percent of their advertising revenue. These payments have been so disappointing that several larger publishers have reportedly declined to participate in the program. These publishers hope that by refusing to join the pilot, they can force Google to offer a more generous deal.