谷歌正在向约100家数字出版商支付费用，当他们的内容为其 AI 回答提供支持时。根据《信息》周二的报道，在试点项目中，几家小型和中型网站的支付金额不到其广告收入的十分之一。
Google is paying about 100 digital publishers when their content feeds its AI answers. For several small and mid-sized sites in the pilot, the payments come to less than a tenth of 1% of their advertising revenue, The Information reported on Tuesday.
Alix Coutures 和 Catherine Perloff 报道称，引用熟悉测试的人士，谷歌的支付取决于每个来源对答案的贡献程度。试点项目涵盖 AI 概览、AI 模式和 Gemini。TNW 尚未独立核实这些数字。
Alix Coutures and Catherine Perloff reported, citing people familiar with the tests, that Google pays by how much each source contributes to an answer. The pilot covers AI Overviews, AI Mode and Gemini. TNW has not independently verified the figures.
《信息》称，支付金额差异很大。早期加入的一家出版商年收入超过 100 万美元。最近加入的一家则赚取 5 万至 6 万美元。几家较小的网站在数月内收到的金额不到 1,000 美元。
Payouts vary widely, according to The Information. One publisher that joined early is making more than $1m a year. A more recent entrant has earned $50,000 to $60,000. Several smaller sites have received less than $1,000 over several months.
出版商表示，覆盖动漫、游戏等拥有强大粉丝群的细分主题的网站往往收益更高。《信息》报道，几家大型出版商拒绝加入。他们希望保持不参与能促使谷歌提出更好的方案。
Sites covering niche subjects with strong followings, such as anime and gaming, tend to earn more, publishers said. Several larger publishers have declined to join, The Information reported. They hope staying out will push Google towards a better offer.
试点项目中的出版商还表示，支付情况难以追踪。收益每月会显示在 Google 搜索控制台，但不清楚哪些内容被视为对答案的有意义贡献。
Publishers in the pilot also said the payments are hard to follow. Earnings appear each month in Google Search Console, but it is not clear what counts as a meaningful contribution to an answer.
试点项目 Digiday 首先发现，Digiday 在 9 月 14 日首次报道该方案，称其为 AI 贡献试点。Jessica Davies 和 Sara Guaglione 写道，谷歌在出版商的内容“显著”贡献到 AI 回答时支付费用。出版商告诉他们，该系统是一个黑盒。
A pilot Digiday found first Digiday first reported the scheme, called the AI contribution pilot, on 14 September. Jessica Davies and Sara Guaglione wrote that Google pays when a publisher’s content “significantly” contributes to an AI response. Publishers told them the system was a black box.
谷歌向 Digiday 确认，该方案是一个早期试点。公司表示，它正在测试如何最好地奖励高质量内容。谷歌称，这些支付是在其已提供的流量和工具之上的补充。
Google confirmed to Digiday that the scheme is an early-stage pilot. The company said it is testing how best to reward high-quality content. The payments come on top of the traffic and tools it already provides, Google said.
四面楚歌：谷歌的人工智能搜索功能也面临监管和诉讼。6月，英国竞争监管机构裁定，谷歌必须允许出版商选择退出其人工智能搜索功能。欧盟委员会正在调查这些功能对网络流量的影响，并一直询问出版商，谷歌的选择退出机制是否有效。旗下拥有《滚石》和《综艺》的Penske Media正就AI概览功能起诉谷歌。
Pressure from all sides Google’s AI search features also face regulators and lawsuits. In June, the UK’s competition regulator ruled that Google must let publishers opt out of its AI search features. The European Commission is investigating the effect of those features on web traffic, and has been asking publishers whether Google’s opt-out works. Penske Media, which owns Rolling Stone and Variety, is suing Google over AI Overviews. Yahoo CEO Jim Lanzone said last week that micropayments will never be enough for publishers. Publishers are also lobbying Washington.
雅虎首席执行官吉姆·兰佐恩上周表示，微支付永远不足以补偿出版商。出版商也在华盛顿开展游说。本周，来自300
This week, executives from more than 300 news publishers lobbied Congress for a bill that would ban AI stealth bots. In July, Cloudflare gave AI crawlers a September deadline to pay publishers or face a block.