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谷歌将就广告技术垄断案面临32亿美元索赔Google to Face $3.2 Billion Damage Claims Over Ad-Tech Monopoly

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纽约联邦法官裁定,USA Today Co.、Daily Mail General and Trust Plc以及一类大型出版商,可以就Alphabet Inc.旗下谷歌垄断广告技术市场所造成的损害,寻求超过32亿美元的赔偿。

By Leah Nylen and David Voreacos USA Today Co., Daily Mail General and Trust Plc and a class of large publishers can seek more than $3.2 billion in damages for harm caused by monopolization of advertising technology markets by Alphabet Inc.’s Google, a New York federal judge ruled.

美国联邦地区法官P. Kevin Castel在周三晚间发布的一份裁定意见中表示,将允许陪审团审判继续进行,审理谷歌与AdX广告交易平台有关的行为如何伤害大型出版商。

In an opinion late Wednesday, US District Judge P. Kevin Castel in Manhattan said he will allow jury trials to move forward on how Google’s conduct related to its AdX advertising exchange harmed major publishers.

他裁定,一类约5000家出版商可以向谷歌索赔约17亿美元,并驳回了谷歌反对损害赔偿计算方式的请求。USA Today和Daily Mail分别提起了诉讼,他认定两家公司可分别索赔约9亿美元和6亿美元。

A class of about 5,000 publishers can pursue about $1.7 billion in damages from Google, he ruled, rejecting a bid by the company to contest the damage calculations. USA Today and Daily Mail, who each sued separately, will be allowed to seek about $900 million and $600 million, respectively, he found.

美国司法部和多个州于2023年起诉谷歌,指控该公司非法垄断了广告技术领域的多个市场。这些技术用于购买、销售和投放出现在许多网站上的在线展示广告。弗吉尼亚州联邦法官认定,谷歌非法垄断了两个广告技术市场,并在上个月裁定谷歌必须让其广告技术工具能够与竞争对手运营的工具互操作,但拒绝下令拆分该业务。

The US Justice Department and a group of states sued Google in 2023, accusing the company of illegally monopolizing several areas of the advertising technology used to buy, sell and serve the online display ads that appear on many websites. A federal judge in Virginia found that that the company illegally monopolized two advertising technology markets and ruled last month that Google must make its ad tech tools work with those operated by rivals, but declined to order a breakup of the business.

纽约州这些尚未审结的诉讼所涉及的赔偿请求,针对的是同一批行为。Castel尚未确定审判日期。

The lawsuits pending in New York seek damages related to the same conduct. Castel hasn’t yet scheduled a trial date.

谷歌、USA Today和Daily Mail均未立即回应置评请求。

Google, USA Today and the Daily Mail didn’t immediately respond to requests for comment.

本案为In re: Google Digital Advertising Antitrust Litigation,案号21-md-3010,由美国纽约南区联邦地区法院审理。

The case is In re: Google Digital Advertising Antitrust Litigation, 21-md-3010. US District Court, Southern District of New York (New York).