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彭博社

苹果将于10月底推出触屏MacBook和新款iPad MiniApple Set to Debut Touch-Screen MacBook and New iPad Mini in Late October

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约翰·特努斯讨论Mac。摄影师:亚当·格雷/彭博社John Ternus discusses the Mac. Photographer: Adam Gray/Bloomberg

马克·古尔曼报道:苹果公司已计划在下周推出全新的智能家居战略,并计划在十月进行第二次发布会,推出首款触控屏MacBook和全新iPad mini。

By Mark Gurman Apple Inc., already set to introduce a revamped smart home strategy next week, is planning a second launch in October to introduce its first touch-screen MacBook and a new iPad mini.

据知情人士透露,产品发布会预计将在10月27日(星期二)左右举行。月底的公告还将包括搭载M6芯片的14英寸MacBook Pro和iMac版本,知情人士要求匿名,因为这些计划尚未公开。

The product launch is scheduled on or around Tuesday, Oct. 27, according to people with knowledge of the matter. The end-of-month announcements will also include versions of the 14-inch MacBook Pro and iMac with M6 chips, said the people, who asked not to be identified because the plans aren’t yet public.

与10月13日的智能家居活动一样,此次发布会将包括线上视频演示和现场媒体环节。Mac和iPad的首次亮相将面向从事视频制作、照片编辑和音乐制作的创意专业人士。苹果上一次在洛杉矶围绕新产品举办此类展示是在2024年。

Like its smart home event on Oct. 13, the next launch will include an online video presentation and in-person component for the press. The Mac and iPad debut will be geared toward creative professionals who work in video production, photo editing and music production. Apple last held such a showcase around new products in Los Angeles in 2024.

这些发布是首席执行官约翰·特纳斯(John Ternus)上任后创纪录的全新产品阵容的一部分。特纳斯上个月接任,他旨在将这家科技巨头引入新市场,并提升相关服务的收入。总部位于加州库比蒂诺的苹果公司发言人拒绝置评。

The unveilings are part of a record-setting slate of fresh products under Chief Executive Officer John Ternus, who took the helm last month. He’s aiming to steer the tech giant into new markets and bolster revenue from related services. A spokesperson for Cupertino, California-based Apple declined to comment.

下周的家庭活动将包括首款带显示屏的智能家居中心、新的HomePod mini以及升级版Apple TV机顶盒——全部以Siri AI助理为核心。苹果还将推出一个家庭生态系统,涵盖来自LG电子和施耐德电气的配件。

The company’s home event next week will include its first smart home hub with a display, a new HomePod mini and an updated Apple TV set-top box — all with the Siri AI assistant at their core. And Apple will introduce a home ecosystem that will include accessories from LG Electronics Inc. and Schneider Electric SE.

苹果希望扭转在家庭市场的颓势,更好地挑战亚马逊(Amazon.com Inc.)和Alphabet旗下的Google。亚马逊方面本周推出了基于Alexa+平台的全新平板系列。

Apple is looking to reverse its fortunes in the home market and better challenge Amazon.com Inc. and Alphabet Inc.’s Google. Amazon, for its part, launched a major new tablet line this week built around the Alexa+ platform.

Mac 和 iPad 发布会将标志着苹果期待已久的触控式电脑产品线的推出。代号为 K114 和 K116 的新款 MacBook Pro 将比现有型号更轻,并配备 OLED 屏幕——这是一种更清晰的显示技术,全称为“有机发光二极管”。这些设备还将搭载 iPhone 用户所熟悉的“灵动岛”屏幕界面。彭博社于 2023 年首次报道了该项目。

The Mac and iPad event will mark Apple’s long-awaited move into touch-based computers. The new MacBook Pros, code-named K114 and K116, will be lighter than current models and offer OLED screens, a sharper display technology that’s short for organic light-emitting diode. The devices also will have the Dynamic Island on-screen interface that’s familiar to iPhone users. Bloomberg News first reported on the project in 2023.

代号为 J804 和 J833 的新款 M6 Mac 外观将与现有版本保持一致,而代号为 J510 的新款 iPad mini 也将配备 OLED 屏幕、可切换至横屏侧面的视频会议摄像头以及升级后的扬声器系统。据彭博社报道,该公司还计划于明年上半年推出多款其他新款 Mac 和 iPad。

The new M6 Macs — code-named J804 and J833 — will look like their current versions, while the new iPad mini — code-named J510 — will also include an OLED screen, a videoconferencing camera that moves to the landscape side and a revamped speaker system. The company is planning several other new Macs and iPads for the first half of next year, Bloomberg has reported.