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欧洲陷入困境的汽车制造商在赴巴黎车展途中获得中国助力Europe’s Troubled Carmakers Get China Boost on Way to Paris Show

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零跑B03 来源:斯泰兰蒂斯集团Leapmotor B03 Source: Stellantis NV

由阿尔伯蒂娜·托尔索利和威廉·威尔克斯报道 欧洲汽车制造业领袖们将在下周的巴黎车展亮相,此前他们从中国竞争对手那里赢得了一些喘息空间。

European carmaking leaders are heading to next week’s Paris Motor Show after winning some breathing room from Chinese competitors.

周五,中国和欧盟贸易官员原则上达成协议,将中国向欧盟出口的混合动力汽车削减超过一半。此协议是在欧盟对华贸易失衡采取更为强硬立场之后达成的,此前这种做法曾引发人们对中欧关系进一步恶化的担忧。

Trade officials from China and the European Union on Friday agreed, in principle, on curbing Chinese exports of hybrid vehicles to the bloc by more than half. The deal follows the EU taking a more assertive approach on trade imbalances with China that had raised the prospect of a deepening rift.

该协议有望缓解大众汽车集团(Volkswagen AG)、Stellantis NV以及雷诺汽车(Renault SA)的压力,这些公司将在巴黎车展上推出众多新车型。目前关于该协议具体如何实施的细节仍然很少,比亚迪股份有限公司(BYD Co.)等企业仍将是推动电动汽车进入欧洲市场的竞争力量。

The agreement is likely to lighten the mood from Volkswagen AG, Stellantis NV to Renault SA who are due to present a slew of new models in Paris. Details on how the agreement would work remain scant for now, and the likes of BYD Co. will remain a competitive force pushing EVs into the region.

由于国内市场销售下滑,奇瑞汽车股份有限公司(Chery Automobile Co.)等中国车企大幅增加了向欧洲地区的车辆出口。混合动力汽车不同于纯电动汽车,目前在欧盟并不受到惩罚性关税的影响。其销量激增,如今已占8月份交付量的四分之一。

Chinese carmakers like Chery Automobile Co. have massively stepped up vehicle shipments to the region in response to a slump in sales in their home market. Hybrids, unlike battered-powered cars, currently don’t attract punitive tariffs in the EU. Their sales have rocketed to make up a quarter of deliveries in August.

德国汽车工业协会(VDA)主席希尔德加德·米勒(Hildegard Müller)称该协议为“一个初步的积极信号”,但表示需要更多信息才能作出最终评估。

Hildegard Müller, president of Germany’s VDA car lobby, called the accord “an initial positive signal,” but said more information was needed for a definitive assessment.

“决定性因素在于结果是否有助于实现公平竞争条件、提供规划确定性,并加强基于规则的开放贸易,”米勒在一份声明中表示。

“The decisive factor will be whether the results contribute to fair competitive conditions, provide planning certainty, and strengthen open, rule-based trade,” Müller said in a statement.

欧洲制造商正努力扭转持续深化的低迷局面。奔驰集团(Mercedes-Benz Group AG)第三季度汽车销量下降了8%,而大众汽车上个月在接到宝马集团(BMW AG)6月份类似警告之后下调了利润预期。该行业是全球表现最差的行业之一。

European manufacturers are struggling to reverse a deepening slump. Mercedes-Benz Group AG car sales dropped by 8% in the third quarter, while Volkswagen last month slashed its profit forecast following a similar warning from BMW AG in June. The sector is among the worst-performing globally.

周五在贸易问题上的缓和也意味着中方潜在报复行动可能出现一定程度的缓和。

Friday’s appeasement on trade also spells some detente over potential retaliation by China.

除了政府补贴和能源补贴之外,中国的优势——以及欧洲的劣势——实际上贯穿于整个供应链。

Beyond government support and subsidized energy, the source of China’s strength — and Europe’s weakness — runs right through the supply chain.

中国商务部部长王文涛(左)与马罗什·谢夫乔维奇本周在北京。Wang Wentao, China’s commerce minister, left, and Maroš Šefčovič in Beijing this week.

北京在稀土、电池材料以及日益增长的汽车零部件份额上的控制力,使其在一些汽车高管私下看来拥有对欧洲生产的所谓“开关”。去年中国的出口限制导致多家供应商工厂停工、生产线中断,扰乱了宝马的部分供应网络,并促使梅赛德斯考虑建立更大的库存。

Beijing’s grip on rare earths, battery materials and a growing share of automotive components gives it what some car executives privately call a “kill switch” over European production. Chinese export curbs last year halted work at several supplier plants and production lines, disrupted parts of BMW’s network and prompted Mercedes to consider larger stockpiles.

中国在电动汽车领域的竞争优势以及供应链失衡仍将笼罩巴黎车展,该车展将于10月12日至18日举行。大众、雷诺和Stellantis将发布旨在捍卫本土市场的车型,而比亚迪及其中国同仁腾势、小鹏和极氪则将带来更广泛的产品阵容。此次车展将检验欧洲是否仍能在价格、技术和吸引力方面竞争,或者是否日益需要政府保护。

China’s competitive strength on EVs and supply imbalances will still hang over the Paris gathering, which runs from Oct. 12-18. VW, Renault and Stellantis will unveil models aimed at defending their home market, while BYD and Chinese peers Denza, XPeng and Zeekr arrive with broader lineups. The show will test whether Europe can still compete on price, technology and desirability — or increasingly needs government protection.

法国总统埃马纽埃尔·马克龙将于周一出席,预计出席的首席执行官包括大众的奥利弗·布鲁梅、Stellantis的安东尼奥·菲洛萨以及雷诺的弗朗索瓦·普罗沃。他们还将与小鹏汽车创始人兼首席执行官何小鹏等人同台。

French President Emmanuel Macron is due to attend Monday, while chief executive officers expected include VW’s Oliver Blume, Antonio Filosa of Stellantis and Renault’s François Provost. They’ll be joined by the likes of He Xiaopeng, founder and CEO of Xpeng.

对于消费者而言,竞争始于价格。雷诺的低价品牌Dacia正押注其第二代Spring — — 一款在斯洛文尼亚组装的小型电动城市汽车,在法国起售价低于18,000欧元(约合20,200美元)。

For drivers, the contest begins with price. Renault’s low-cost Dacia brand is betting on the second-generation Spring, a small electric city car assembled in Slovenia and that starts at less than €18,000 ($20,200) in France.

据雷诺首席设计官劳伦斯·范登阿克尔透露,雷诺通过大幅减少零部件数量,并与该集团在中国的工程团队共同开发车辆,成功降低了成本。

Renault was able to keep costs down with measures including drastically reducing the number of parts and co-developing the vehicle with the group’s engineering team in China, according to Chief Design Officer Laurens van den Acker.

达契亚SpringThe Dacia Spring

“改善汽车经济性并非靠一个神奇的按钮,而是多种因素共同作用的结果,”他在接受采访时表示。

“There’s not one magic button that improved the economy of the car but many elements,” he said in an interview.

Spring车型凸显了欧洲大众市场品牌面临的挑战。Dacia通过削减配置和降低复杂度来控制成本;而中国竞争对手则越来越多地将低价与丰富的数字功能以及更快的车型更新周期相结合。

The Spring illustrates the challenge facing Europe’s mass-market brands. Dacia has stripped out equipment and complexity; Chinese rivals increasingly combine low prices with richer digital features and faster model cycles.

大众正在押注规模和共享工程。它正在将ID. Tiguan作为更广泛的“为欧洲”攻势的一部分进行展示,该攻势以在西班牙制造的四款小型电动汽车为核心。

VW is betting on scale and shared engineering. It’s showing the ID. Tiguan as part of a broader “For Europe” offensive centered on four smaller EVs built in Spain.

至于Stellantis,它正在追求多个中国合作伙伴,以强化其欧洲车型阵容,以期收回市场份额。作为标致、阿尔法·罗密欧和菲亚特的母公司,它将在一个大约相当于美式橄榄球场大小的展台上展示来自八个品牌的60多款车型。新概念包括基于其电动汽车合作伙伴零跑汽车技术底盘的雪铁龙全电动2CV,其售价应低于15,000欧元。

For its part, Stellantis is pursuing multiple Chinese partnerships to reinforce its European lineup in a bid to recoup market The owner of Peugeot, Alfa Romeo and Fiat will showcase more than 60 vehicles across eight brands at a stand roughly the size of an American football field. New concepts include the Citroën all-electric 2CV based on tech underpinnings from its EV partner Leapmotor. It’s price tag that should be below €15,000.

与此同时,零跑汽车将带来B03纯电动紧凑型掀背车,面向年轻城市用户,单次充电续航里程近400公里(249英里)。它还将展示旗舰豪华D19混合动力SUV。

Leapmotor, meanwhile, is bringing the B03 all-electric compact hatchback, targeting young urban users with a driving range of nearly 400 kilometers (249 miles) on one charge. It will also present the flagship luxury D19 hybrid SUV.

比亚迪将展示从Atto 2插电式混合动力车到高端腾势车型的产品线,而小鹏将展示其G9L旗舰SUV,以及机器人和飞行汽车技术。

BYD will range from the Atto 2 plug-in hybrid to premium Denza models, while XPeng will show its G9L flagship SUV alongside robotics and flying-car technology.

此次车展的举办恰逢数据显示,中国品牌在2024年8月几乎占据了欧洲新车市场的12%。根据Dataforce的数据,今年1月至8月期间,进口到欧盟的中国乘用车和轻型商用车数量激增了近四分之三,达到近77万辆。

The fair takes place after data showed Chinese brands captured almost 12% of Europe’s new-car market in August. According to figures from Dataforce, the number of Chinese cars and light commercial vehicles imported into the EU in the January through August period this year surged by nearly three quarters, to more almost 770,000.

“欧洲品牌的忠诚度基本已经不复存在,”国际汽车制造商组织秘书长弗朗索瓦·卢迪耶在接受采访时表示。

“Loyalty to Europe’s brands is pretty much gone,” François Roudier, secretary general of the International Organization of Motor Vehicle Manufacturers, said in an interview.

布鲁塞尔官员正在推进一项潜在的双轨防御策略。除了限制进口之外,提出的《工业加速器法案》将倾向于具有大量欧洲本地化内容的欧盟组装车辆。该法规目前仍在讨论中。

Officials in Brussels are pursuing a potential two-track defense. Aside from curbing imports, the proposed Industrial Accelerator Act would favor EU-assembled vehicles with substantial European content. The regulation is still under discussion.

“距离午夜还有五分钟,但仍不算太晚,可以挽救欧洲的汽车工业,”汽车零部件制造商威雅索首席执行官克里斯托夫·佩里拉说道。“我们仍然有手段为之而战。”

“It’s five minutes to midnight but still it’s not too late to save Europe’s automotive industry,” according to Christophe Perillat, chief executive officer of auto parts maker Valeo. “We still have the means to fight for it.”