拉切尔·莫尔 巴黎，10月11日 - 大众汽车首席执行官奥利弗·布鲁姆表示，他期望欧洲政策制定者能够制定出必要的框架，以确保德国汽车制造商的重组取得成功。他在周日表示，就在布鲁塞尔推动保护行业免受低成本中国竞争对手冲击之际。
By Rachel More PARIS, Oct 11 - Volkswagen chief Oliver Blume expects European policymakers to create the framework needed to make the German automaker's restructuring a success, he said on Sunday, amid a push by Brussels to shield industry from low-cost Chinese competitors. At an event titled "For Europe" on the eve of the Paris motor show, Blume said Volkswagen was working to reduce complexity across the company, whose brands range from mass-market VW to high-end marques like Porsche and Lamborghini, in what he called "the biggest transformation programme in our history".
在巴黎车展前夕举办的“为欧洲”活动上，布鲁姆表示，大众汽车正致力于降低公司内部的复杂性，该公司的品牌覆盖从大众汽车的大众市场品牌到保时捷和兰博基尼等高端品牌。他称这是“我们历史上规模最大的转型计划”。
"This is a shared responsibility: The business community must become more competitive and create attractive opportunities, while policymakers must establish the right framework conditions," he said. PRICE WAR IN ELECTRIC VEHICLES The auto show in Paris comes at a critical juncture for Europe's top carmaker, which is undergoing a major restructuring and is racing to update its mass-market electric vehicle offering as Chinese competitors rapidly gain ground in Europe.
“这是一项共同的责任：商界必须变得更具竞争力并创造有吸引力的机遇，而政策制定者则必须建立正确的框架条件，”他说。
Battered by an EV price war and falling sales at home, Chinese automakers are aggressively expanding into Europe.
电动汽车价格战 巴黎车展的举办正值欧洲最大汽车制造商面临关键时刻，该公司正在进行重大重组，并正加速更新其大众市场电动汽车产品，因为中国竞争对手在欧洲的市场份额正在快速增长。
Battling to implement sweeping job cuts and threatening to close up to four plants in Germany, Blume also faces pressure from investors to prove his turnaround strategy goes beyond downsizing to make strides in product development and software.
受电动汽车价格战和国内销售下降的冲击，中国汽车制造商正在积极扩张欧洲市场。
A suite of affordable EVs across Volkswagen's volume brands, including VW, Spain's Cupra and Czech Republic's Skoda, will be on show at the event.
布鲁姆不仅面临实施大规模裁员和威胁关闭德国多达四家工厂的压力，还承受着来自投资者的压力，需要证明他的扭转战略不仅仅是裁员，还要在产品开发和软件方面取得进展。
Volkswagen will also premiere its new ID.
大众汽车旗下大众、西班牙的库帕（Cupra）和捷克的斯柯达（Skoda）等量产品牌将在活动中展示一系列价格亲民的电动汽车。大众汽车还将首发亮相其全新ID.途观电动SUV。
Tiguan electric SUV. CHINESE PRICE WAR Volkswagen is by far Europe's top-selling automaker, with a consistent market share of roughly a quarter over the last decade, even as Chinese entrants like BYD and Leapmotor build a following.
中国价格战 大众汽车远超其他竞争对手，是欧洲销量最高的汽车制造商，过去十年其市场份额始终稳定在约四分之一，即便比亚迪和零跑等中国新进入者正在逐步建立自己的追随者群体。
Still, Volkswagen is feeling the heat.
然而，大众汽车正感受到压力。其首席执行官是呼吁欧盟采取更为保护主义立场的德国汽车业领袖之一，随着人们对北京可能的报复担忧逐渐减弱，取而代之的是对中国残酷竞争已蔓延至欧洲的担忧。
Its CEO is among German auto industry leaders calling for a more protectionist EU stance, as fears of retaliation from Beijing give way to worries that brutal competition in China has spread to Europe. EUROPEAN MARKET 'COULD BECOME VERY UNPROFITABLE' On Friday, Blume said a deal between the EU and China that could cut Chinese imports of plug-in hybrid vehicles to the bloc by more than half was an "important step" towards levelling the playing field.
欧洲市场“可能变得非常不盈利” 周五，布鲁姆表示，欧盟与中国之间的一项可能将中国对插电式混合动力汽车进口削减一半以上的协议，是“重要的一步”，旨在实现公平竞争环境。他此前也曾支持旨在激励欧洲制造业的当地含量规则。
He also previously backed proposed local content rules that would incentivise manufacturing in Europe. Gregor Williams, an analyst at Rhodium Group, said: "Industry has become a lot more concerned about the competitive challenge arising in China."
罗迪姆集团分析师格雷戈尔·威廉姆斯表示：“行业对中国带来的竞争挑战日益担忧。” 威廉姆斯表示，中国国内汽车市场的低迷正在制造出口压力。
The downturn in China's domestic auto market is creating export pressure, Williams said. "It's one thing to lose revenues," he added.
他补充道：“失去收入固然是一回事，但如果中国也成功将价格战出口到欧洲，那么欧洲市场可能变得非常不盈利。”
"But if China also manages to export the price war, the European market could become very unprofitable."