Discord 宣布推出新工具，旨在扩大在该平台投放广告的企业数量和类型。
Discord has announced tools aimed at expanding the number and types of companies that advertise on the platform.
本周，这家社交媒体公司宣布推出广告活动管理平台 Discord Ads Manager，让企业能够集中管理在 Discord 上展示的广告。据公告介绍，该工具可用于预测广告效果、创建“采用目标导向出价机制的广告活动”，以及监测广告活动的效果。
This week, the social media firm announced Discord Ads Manager, an ad campaign management platform that lets companies manage ads shown on Discord in one place. The tool can be used to perform forecasting, build “a campaign with objective-based bidding,” and monitor an ad campaign’s performance, according to the announcement.
Discord 表示：“自助服务功能将 Discord 广告服务扩展到了此前必须与 Discord 建立直接销售关系才能投放广告活动的小型工作室和营销人员，并让各种预算规模的广告主都能使用该平台。”
“Self-service access extends Discord advertising to smaller studios and marketers that previously needed a direct sales relationship to run campaigns, opening the platform to advertisers, regardless of their budget,” Discord said.