Discord 正向各种规模的公司开放其广告业务，正如 Scharon Harding 为 Ars Technica 报道的那样。
Discord is opening its advertising business to companies of any size, as Scharon Harding reported for Ars Technica.
该聊天应用已推出 Discord Ads Manager，这是一个用于在一处规划、购买和跟踪广告活动的工具，公司周二表示。部分广告商现可使用。完全自助服务预计将于 2027 年初推出。
The chat app has launched Discord Ads Manager, a tool for planning, buying and tracking ad campaigns in one place, it said on Tuesday. Select advertisers can use it now. Full self-serve access is due in early 2027.
直到现在，大多数品牌需要与 Discord 达成直接销售协议才能投放广告。新工具旨在服务较小的游戏工作室和营销人员。
Until now, most brands needed a direct sales deal with Discord to run ads. The new tool is meant for smaller game studios and marketers.
Discord 还在扩展 Video Quests，这是用户观看以换取游戏内奖励的短广告。新版本专为手机设计，要求用户观看约 15 秒。品牌可通过 Ads Manager 购买这些广告。
Discord is also expanding Video Quests, short ads that users watch in exchange for in-game rewards. The new version is built for phones and asks users to watch for about 15 seconds.
高级版 Video Quests Reserve 直接销售给大品牌活动。
Brands can buy these through Ads Manager. A premium version, Video Quests Reserve, is sold directly for big brand campaigns.
Discord 表示，这些变化将让广告商能更广泛地定位用户。
Discord says the changes will let advertisers target users more widely. More ad formats are coming, its advertising chief, Adam Bauer, told GamesBeat.
其广告负责人 Adam Bauer 告诉 GamesBeat，更多广告形式即将推出。
Discord, which says it has more than 90 million daily users, only began showing ads in 2024. It filed confidentially for a stock market listing in January, Bloomberg reported at the time.
Discord 称拥有超过 9000 万日活用户，仅于 2024 年开始展示广告。据彭博社当时报道，它于 1 月秘密申请了股市上市。用户持谨慎态度 并非所有人都满意。
Users are wary Not everyone is pleased. Some users fear that ads, along with new age checks and AI moderation, could change the platform for the worse, Ars reported.
Ars 报道称，一些用户担心广告连同新的年龄验证和 AI 审核，可能会让平台变得更糟。
Discord’s co-founder and chief technology officer, Stanislav Vishnevskiy, has said he shares that worry.
Discord 联合创始人兼首席技术官 Stanislav Vishnevskiy 表示他也有同样的担忧。
“I’m definitely the one who’s constantly bringing up enshittification,” he told Engadget last year.
“我绝对是那个不断提‘变烂’的人，”他去年告诉 Engadget。目前，Discord 的广告相当低调。它们以小弹窗和侧边栏卡片形式出现，仅在点击时打开。
For now, Discord’s ads are fairly low-key. They appear as small pop-ups and sidebar cards that only open when tapped.