Razorpay已与OpenAI达成合作，帮助印度企业在ChatGPT上启动和管理广告活动。随着人工智能驱动的产品发现成为品牌触达消费者的新渠道，此次合作旨在帮助企业适应这一变化。合作中，Razorpay的增长营销平台Engage将帮助企业准备产品目录、整理产品信息流、启动广告活动，并跟踪其在ChatGPT Ads上的表现。
Razorpay has partnered with OpenAI to help Indian businesses launch and manage advertising campaigns on ChatGPT, as AI-led product discovery emerges as a new channel for brands. Under the collaboration, Razorpay’s growth marketing platform Engage will help businesses prepare product catalogues, structure product feeds, launch campaigns and track their performance on ChatGPT Ads.
两家公司表示，该计划首批将涵盖Fastrack、Trivia、Tata Neu、Tanishq旗下Rivaah、Shaadi.com、Axis Max Life、Tanishq、Palmonas以及Narsee Monjee Institute of Management Studies等品牌。此次合作正值ChatGPT逐渐成为用户通过对话式查询而非传统关键词搜索来发现产品和服务的平台。例如，用户可以用自然语言描述自己的需求和偏好，再根据回复探索产品或服务。
The companies said the initiative will initially involve brands including Fastrack, Traya, Tata Neu, Rivaah by Tanishq, Shaadi.com, Axis Max Life, Tanishq, Palmonas and Narsee Monjee Institute of Management Studies .The partnership comes as ChatGPT becomes a platform where users can discover products and services through conversational queries rather than conventional keyword-based searches. For instance, users may describe their requirements and preferences in natural language and use the responses to explore products or services. Razorpay said Engage will provide the technology and operational support required for businesses to participate in ChatGPT Ads.
Razorpay表示，Engage将提供企业参与ChatGPT Ads所需的技术和运营支持，包括评估产品目录的投放准备情况、优化产品信息流、创建和管理广告活动，以及衡量和优化广告效果。该平台还将利用人工智能代理，根据ChatGPT Ads的最佳实践协助创建和管理广告活动。Razorpay表示，该系统将监测广告活动表现并作出调整，其团队将在必要时提供人工监督。“人们发现产品的方式正在发生变化。
This includes assessing catalogue readiness, improving product feeds, creating and managing campaigns, and measuring and optimising campaign performance. The platform will also use an AI agent to assist with campaign creation and management based on ChatGPT Ads best practices. Razorpay said the system will monitor campaign performance and make adjustments, with its team providing human oversight where required." The way people discover products is changing.
下一位顾客可能不会搜索产品或浏览广告，而是直接向人工智能助手求助，请其帮助决定购买什么。”Razorpay首席运营官拉胡尔·科塔里说。OpenAI印度企业销售负责人尼廷·巴万库勒表示，这一合作将让印度品牌更容易探索在该平台投放广告，并了解对话式产品发现如何创造新的增长机会。对品牌而言，向对话式产品发现的转变可能改变网上展示和查找产品的方式；在人工智能主导的消费者旅程中，结构化且具有情境信息的产品数据将变得至关重要，对于提升曝光度愈发重要。
The next customer may not search for a product or scroll through an ad; they may simply ask an AI assistant for help deciding what to buy," Rahul Kothari, Chief Operations Officer, Razorpay, said. Nitin Bawankule, Head of Enterprise Sales, India, OpenAI, said the collaboration would make it easier for Indian brands to explore advertising on the platform and understand how conversational discovery could create new growth opportunities. For brands, the shift towards conversational discovery could change how products are presented and found online, with structured and contextual product information becoming important for visibility across AI-led consumer journeys.
Tanishq首席营销官佩尔基·泽林表示，该珠宝品牌的首个ChatGPT广告活动将帮助其了解，随着人工智能主导的产品发现方式不断发展，消费者如何发现产品并作出购买决定。
Pelki Tshering, CMO, Tanishq, said the jewellery brand's first ChatGPT Ads campaign would help it understand how consumers discover and make purchase decisions as AI-led discovery develops.