ChatGPT 正在引入更多广告。具体来说，OpenAI 正在为其广告产品线增加视觉展示广告，使广告能够与用户要求 ChatGPT 生成的图片一同显示。此外，该公司还在扩展其广告测量工具和合作伙伴关系，并开发新的方法来评估广告与品牌的契合度。
ChatGPT is getting more ads. Specifically, OpenAI is adding visual display ads to its ad product line-up so that ads will appear alongside images that users ask ChatGPT to generate. In addition, the company is expanding its ad measurement tools and partnerships, and developing new ways to determine brand suitability.
这些新广告将于本月晚些时候在美国率先上线，初期将展示来自一组测试广告商的产品和服务。该公司指出，这些广告将明确标注，且不会影响 ChatGPT 提供的回答。
The new ads will begin to appear later this month in the U.S. only for now, and will feature products and services from an initial test group of advertisers. The ads will also be clearly labeled and won’t influence the answers ChatGPT provides, the company notes.
此举是在 Meta 推出其名为 Muse 的代理型 AI 应用之后。该应用面向所有人免费，并正成为 ChatGPT 等主流 AI 聊天机器人的强劲竞争对手。
The move follows the launch of Meta’s Muse, an agentic AI app which is free to everyone and a growing competitor for leading AI chatbots, like ChatGPT.
今年早些时候，OpenAI 已推出广告以支持其免费和低价订阅层级，并于 8 月将广告扩展至印度。
OpenAI introduced ads earlier this year to support its free and low-cost subscription tiers, and expanded them to India in August.
如今，其计划是吸引那些希望通过更具视觉冲击力的图像讲述品牌故事、从而触达潜在客户的在线广告商。一旦广告在全球范围内推出，这些广告最终将使他们能够精准触达 ChatGPT 每周 12 亿用户。
Now, the plan is to woo online advertisers who want to appeal to their potential customers by using more visual imagery to tell their stories. Eventually, those ads will allow them to target ChatGPT’s 1.2 billion weekly users, once they roll out globally.
然而，整合此类广告也可能对用户体验造成干扰。但或许这正是其目的之一：广告的存在可能促使更多轻度用户选择付费订阅以避免看到广告。
However, integrating such ads could also prove disruptive to the user experience. But perhaps that’s partly the point, as the ads could push more casual users to pay for a subscription in order to avoid them.
除了展示广告外，OpenAI 还表示正在扩展其测量工具和合作伙伴生态系统。目前，该生态系统已涵盖点击归因解决方案，包括 AppsFlyer、Triple Whale、Adjust、DV Rockerbox、Northbeam、Branch、Singular、Kochava、Airbridge 和 Tenjin；此外还包括覆盖完整营销漏斗的高级测量合作伙伴，如 Fospha、Measured 和 INCRMNTAL。
Alongside the display ads, OpenAI said it is expanding its measurement tools and partner ecosystem, which now includes click attribution solutions, AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge and Tenjin, as well as full-funnel, advanced measurement partners, Fospha, Measured and INCRMNTAL.
OpenAI 还与 Haus、Measured 和 WorkMagic 建立了合作关系，以帮助广告商开展围绕广告的“基于地理位置”的测试。
OpenAI has also partnered with Haus, Measured and WorkMagic to help advertisers explore “geo-based” experiments around ads.
该公司表示，正在与 DoubleVerify (DV) 和 Integral Ad Science (IAS) 合作，开展品牌适宜性评估的试点项目，这将帮助广告商更好地了解 ChatGPT 的广告环境。
The company said it’s working on developing brand suitability evaluation pilots with help from DoubleVerify (DV) and Integral Ad Science (IAS), which will help advertisers better understand the ChatGPT ads environment.
这些举措综合起来，标志着 OpenAI 正努力将 ChatGPT 打造为一个可行的广告支持型业务，以服务于免费和低成本套餐的用户。
Combined, the moves see OpenAI working to make ChatGPT a viable ad-supported business for those on free and low-cost plans.