OpenAI周三宣布，将在另外26个国家推出ChatGPT广告服务，这是该公司进一步发展其广告业务的最新举措。
OpenAI on Wednesday announced it will roll out ChatGPT Ads to 26 additional countries, its latest push to build out its nascent advertising unit.
这家人工智能公司一直将其推出仅8个月的广告产品视为自身业务的重要支柱；其业务还包括企业合同、消费者订阅服务以及基于使用情况的应用程序编程接口（APIs）。对于谷歌、Meta等大型科技公司而言，数字广告长期以来一直是其主要收入来源。OpenAI表示，在阿根廷、秘鲁、尼日利亚、南非和乌克兰等国家的免费用户及Go订阅用户将开始在ChatGPT中看到广告。该公司强调，这些广告与ChatGPT对用户问题的回答无关，且广告内容会明确标注。
artificial intelligence company has been touting its 8-month-old ads product as a new pillar of its business, which also includes enterprise contracts, consumer subscriptions and usage-based application programming interfaces, or APIs. Digital ads have long been a major revenue stream for other big tech companies, including Google Meta OpenAI said its free users and Go subscribers in countries including Argentina, Peru, Nigeria, South Africa and Ukraine will start to see ads in ChatGPT.
OpenAI在一份声明中表示：“我们的目标是让广告在用户追求目标、做出决策的过程中发挥积极作用；同时也要让与我们合作的企业获得良好的广告效果。”
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The ads are separate from ChatGPT's response to prompts, don't influence its answers and are clearly labeled, the company said.
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"Our goal is to make ads useful to people as they pursue their goals and make decisions — and effective for the businesses that advertise with us," OpenAI said in a release.
Anthropic正在与Nscale谈判另一笔价值数十亿美元的交易。
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SpaceX earnings live updates: Here's why analysts are bullish ahead of the report Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50% Anthropic in talks with neocloud Nscale over second multibillion-dollar deal, source tells CNBC Apple adds U.S. titanium supplier for iPhone Duo as supply stays tight OpenAI's ad business hit $1 billion in annualized revenue run rate in August, up from $100 million in March, as CNBC previously reported.
如CNBC此前报道的那样，OpenAI的广告业务在8月的年收入已达到10亿美元（年化收入），而3月时这一数字仅为1亿美元。该公司表示，目前已有超过10万广告商在该平台上投放广告。
The company said Wednesday that more than 100,000 advertisers have run campaigns on the platform.
OpenAI称，此次扩张后，ChatGPT广告服务将覆盖全球89个国家。该公司于2月份在美国开始测试广告服务，这一决策曾遭到其主要竞争对手Anthropic的嘲笑。Anthropic甚至将其广告业务作为其首个超级碗广告活动的重点，并承诺让其旗下的聊天机器人Claude保持免费状态。
Wednesday's announced expansion brings ChatGPT Ads to a total of 89 countries worldwide, OpenAI said. The company began testing ads in the U.S. in February, a decision that was ridiculed by chief rival Anthropic Anthropic made OpenAI's ads push the focus of its first Super Bowl campaign and pledged to keep its competing chatbot, Claude, ad free.
OpenAI 和 Anthropic 正在为即将到来的被普遍认为是重大的首次公开募股（IPO）做准备，尽管两家公司尚未公开披露计划何时首次上市。OpenAI 高管表示，他们正在考虑 2027 年上市，而 Anthropic 的领导层则在近几周内积极与潜在投资者会面。
Both OpenAI and Anthropic are gearing up for what are widely expected to be blockbuster initial public offerings though they have not publicly disclosed when they plan to debut. OpenAI executives have signaled that they are eyeing a 2027 listing while Anthropic's leaders have been actively meeting with prospective investors in recent weeks.
OpenAI 表示，计划在其下一阶段增长期间继续开发更多 ChatGPT 广告格式、测量功能和购买选项，同时也在探索让企业能够原生与 ChatGPT 消费者互动的新方式。
OpenAI said it plans to continue developing additional ChatGPT Ads formats, measurement capabilities and buying options during its next phase of growth. The company is also looking at new ways for businesses to natively interact with ChatGPT consumers.
“随着更多人转向 ChatGPT 来探索需求、评估选项并做出决策，我们看到了帮助他们发现产品和服务的机会，以及帮助各规模企业成长并蓬勃发展的机会，”OpenAI 表示。
"As more people turn to ChatGPT to explore needs, evaluate options, and make decisions, we see an opportunity to help them discover products and services — and to help businesses of every size grow and thrive," OpenAI said.
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