OpenAI正在ChatGPT中的图像生成过程中测试一种视觉广告格式，该格式由护栏放置，可以在广告出现之前评估对话是否在情感上脆弱或敏感。广告已在31个欧洲国家/地区投放，ChatGPT被指定为大型在线搜索引擎意味着它必须在1月份之前发布公共广告库。
OpenAI is testing a visual ad format during image generation in ChatGPT, placed by guardrails that assess whether a conversation is emotionally vulnerable or sensitive before an ad appears. Ads already run in 31 European countries, and ChatGPT’s designation as a very large online search engine means it must publish a public ad repository by January.
OpenAI正在将s放入ChatGPT的图像生成中。系统通过判断对话是否在情感上脆弱来决定他们去哪里。在欧洲，它必须在一月份之前公布所有这些记录。
OpenAI is putting s inside ChatGPT’s image generation. The system decides where they go by judging whether a conversation is emotionally vulnerable. In Europe it will have to publish a record of all of it by January.
OpenAI表示，视觉格式显示正在使用的产品或它们允许的体验，有明确的标签，并且与正在制作的图像保持分离。测试将于本月晚些时候在美国开始，最初由一批广告商参与。该公司表示，广告不会影响ChatGPT给出的答案。
The visual format shows products in use or the experiences they allow, is clearly labelled and stays separate from the image being made, OpenAI said. Testing starts later this month in the United States with an initial group of advertisers. Advertising does not influence the answers ChatGPT gives, the company said.
根据OpenAI自己的统计，ChatGPT每周有12亿人使用，并称该公司是世界上最大的人工智能原生消费者平台。该公司表示，广告使其服务于比仅订阅更大的市场。欧洲已经发布了这些广告，并且已经发布了六周了。
ChatGPT reaches 1.2 billion people a week, by OpenAI’s own count, which it calls the largest AI-native consumer platform in the world. Advertising lets it serve a bigger market than subscriptions alone, the company said. Europe already has the ads, and has had them for six weeks.
它们于8月下旬抵达31个欧洲国家，仅限Go用户免费使用。另外，Pro和Presiders看不到它们。监管机构于同一周抵达。
They arrived in 31 European countries in late August, for free and Go users only. Plus, Pro and Enterprisers do not see them. The regulator arrived in the same week.
8月31日，欧盟委员会将ChatGPT指定为大型在线搜索引擎，欧盟每月用户数量为1.591亿，而门槛为4500万。ChatGPT广告在不到200天内年化突破10亿美元。这些职责于一月份开始，即通知发出四个月后。
The Commission designated ChatGPT a very large online search engine on 31 August, on 159.1 million monthly users in the EU against a threshold of 45 million. ChatGPT Ads passed $1B annualised in under 200 days. The duties start in January, four months after the notification.
它们包括一个保存一年广告的公共存储库，其中包含广告商、运行时间、目标参数和覆盖范围。该委员会故意选择搜索引擎而不是平台，以避免向OpenAI提供对其自身产出的责任盾。这一选择对广告产生了似乎没有人有意的副作用。
They include a public repository holding a year of ads, with the advertiser, the runtime, the targeting parameters and the reach. The Commission chose search engine over platform deliberately, to avoid handing OpenAI a liability shield over its own output. That choice has a side effect on advertising that nobody appears to have intended.
《数字服务法》禁止使用敏感个人数据的广告，该规则是为在线平台提供商编写的。ChatGPT是搜索引擎。
The Digital Services Act bars ads targeted using sensitive personal data, and that rule is written for providers of online platforms. ChatGPT is a search engine.
OpenAI的位置护栏会在广告出现之前评估对话是否在情感上脆弱、敏感或其他方面不合适。委员会的指定将用户心理健康的风险列为OpenAI现在必须评估的内容之一。
OpenAI’s placement guardrails assess whether a conversation is emotionally vulnerable, sensitive or otherwise unsuitable before an ad appears. The Commission’s designation named risks to users’ mental well-being among the things OpenAI must now assess.
DoubleVerify和Integral Ad Science将评估品牌安全标准如何在受控环境中且无需访问真实对话的情况下应用。OpenAI表示，这些广告都有明确的标签，并且与其答案保持鲜明的区别。
DoubleVerify and Integral Ad Science will evaluate how the brand safety standards are applied, in a controlled environment and without access to real conversations. OpenAI says the ads are clearly labelled and stay distinct from its answers.