罗马，贾达·赞帕诺报道——意大利总理焦尔吉娅·梅洛尼已向欧盟知识产权局申请为其声音注册商标，旨在防范人工智能生成的深度伪造内容。
GIADA ZAMPANO ROME — Italian Premier Giorgia Meloni has applied to trademark her voice with the European Union’s Intellectual Property Office, seeking to protect herself against AI-generated deepfakes.
根据欧盟知识产权局周一公布的记录，该申请包含一段四秒的音频，其中梅洛尼用意大利语重复了“我是焦尔吉娅·梅洛尼”这句话。
The application filed with the EU agency includes a four-second audio recording of Meloni repeating the phrase, in Italian, “Io sono Giorgia Meloni” (“I am Giorgia Meloni”), according to the EU office’s records on Monday.
意大利《共和国报》率先报道了这一申请，一位意大利官员证实了此事。由于未获准公开表态，该官员要求匿名。
The filing, first reported by Italian daily La Repubblica, was confirmed by an Italian official who spoke on condition of anonymity because they were not authorized to speak publicly.
梅洛尼此举正值各国政府、监管机构及公众人物努力应对人工智能工具迅速蔓延的困境，这些工具能够逼真地复制声音和图像。
Meloni’s move comes as governments, regulators and public figures grapple with the rapid spread of artificial intelligence tools capable of convincingly replicating voices and images.
这段录音中的短语呼应了梅洛尼在2019年一场政治集会上发表的著名宣言：“我是焦尔吉娅，我是女性，我是母亲，我是意大利人，我是基督徒。”这一口号在意大利广为人知，并催生了一段病毒式传播的舞蹈混音视频。她的2021年自传也以“我是焦尔吉娅”为书名。
The recorded phrase echoes Meloni’s famous declaration at a 2019 political rally: “I am Giorgia, I am a woman, I am a mother, I am Italian, I am Christian.”The slogan became widely known in Italy and inspired a viral dance remix. “Io sono Giorgia” was also the title of her 2021 autobiography.
近年来，梅洛尼的操纵图像多次在网络上传播，有时甚至被冒充为真实照片。其中包括一张显示她身穿内衣坐在床上的虚假图片。
Manipulated images of Meloni have repeatedly circulated online in recent years and have at times been passed off as authentic. Among them was a fake image showing her sitting on a bed in her underwear.
梅洛尼曾警告称，深度伪造技术可以“欺骗、操纵并伤害任何人”，并敦促用户在分享网络内容前先进行核实。
Meloni has warned that deepfakes can “deceive, manipulate and harm anyone,” urging users to verify online content before sharing it.
今年5月，在有关她的虚假图片出现在网上后，她表示：“我可以保护自己，但许多人却无法做到。”
“I can defend myself, but many others cannot,” she said in May, after fake images of her surfaced online.
流行歌星泰勒·斯威夫特是2024年深度伪造技术最显眼的受害者之一。此前，大量虚假描绘她的露骨人工智能生成图片在网上广泛传播，引发了对加强法律保护的呼声，以应对未经授权的数字复制品。
Pop star Taylor Swift was among the most prominent targets of deepfakes in 2024, after sexually explicit AI-generated images falsely depicting her spread widely online, fueling calls for stronger legal protections against unauthorized digital replicas.
演员斯嘉丽·约翰逊此前也曾对人工智能生成的声音表示担忧，她曾反对OpenAI聊天机器人中一种听起来“与她本人声音惊人地相似”的语音，并拒绝参与该项目。OpenAI否认有意模仿约翰逊的声音，随后撤下了该功能。
Actor Scarlett Johansson also raised concerns about AI-generated voices after objecting to an OpenAI chatbot voice that she said sounded “eerily similar” to her own. She had declined to participate in the project. OpenAI denied intentionally imitating Johansson’s voice and later withdrew the feature.
上周，日本一家法院首次对人类声音授予了法律保护。该案涉及一位著名的日本动画声优，他要求TikTok关闭一个未经授权使用其标志性低音嗓音人工智能克隆体的账户。
And in Japan last week, a court awarded legal protection to the human voice for the first time. The case involved a popular Japanese anime voice actor who demanded that TikTok close an account over its unauthorized use of an AI clone of his trademark baritone.
意大利媒体报道称，即使梅洛尼的申请获得批准，该商标也不会自动阻止人工智能生成对她声音的模仿。不过，它可能为反对未经授权使用其声音提供额外的法律工具。
Italian media reported that even if Meloni’s application is approved, the trademark will not automatically prevent AI-generated imitations of her voice. It could, however, provide an additional legal tool against unauthorized use.
此次诉讼是在梅洛尼于2024年发起的另一场法律纠纷之后提出的。她当时起诉了一名被控利用她的肖像制作并传播深度伪造色情图片的男子。该案目前仍在意大利法院审理中。
The filing follows a separate legal battle launched by Meloni in 2024 against a man accused of creating and posting deepfake pornographic images using her likeness. The case remains pending before an Italian court.