意大利总理乔治亚·梅洛尼已向欧盟知识产权局（EUIPO）申请将其声音注册为商标。EUIPO的记录显示，她于10月5日以个人名义，通过意大利公司Praxi Intellectual Property提交了一项声音标志申请。截至10月9日，该申请仍在审查中。
Italian Prime Minister Giorgia Meloni has applied to trademark her voice at the European Union Intellectual Property Office (EUIPO). The EUIPO record lists a sound mark filed on 5 October in her own name, as an individual, through the Italian firm Praxi Intellectual Property. As of 9 October, the application was still under examination.
该商标是一段四秒的录音，梅洛尼在其中两次说道：“Io sono Giorgia Meloni”（“我是乔治亚·梅洛尼”）。据路透社报道，她的办公室证实了此次申请，并称此举旨在保护自身免受人工智能生成的深度伪造内容侵害。
The mark is a four-second recording in which Meloni says “Io sono Giorgia Meloni” (“I am Giorgia Meloni”) twice. Her office confirmed the filing, Reuters reported, describing it as a move to protect herself against AI-generated deepfakes.
该申请涵盖三个类别的商品和服务，包括可下载的多媒体文件和录音，以及书籍、报纸和杂志的出版。此外，还涵盖会议、文化活动及现场娱乐活动的组织，以及政治集会的组织。
The application covers three classes of goods and services. They include downloadable multimedia files and recordings, and publishing books, newspapers and magazines. They also cover organising conferences, cultural events and live entertainment, and organising political rallies.
这句话的出处：“Io sono Giorgia”出自她2019年一次集会演讲中的台词，后来被改编成一首迪斯科歌曲。据路透社报道，梅洛尼在2021年将其用作自传的书名。
Where the phrase comes from“Io sono Giorgia” is a line from a 2019 rally speech that was later turned into a disco track. Meloni used it as the title of her autobiography in 2021, Reuters reported.
2024年，她曾对一名撒丁岛男子提起民事诉讼，该男子被指控制作并发布了她的深度伪造色情图片。据路透社称，此案仍在审理中。
In 2024, she brought a civil case against a man from Sardinia accused of making and posting deepfake pornographic images of her. The case is still pending, according to Reuters.
今年5月，经过篡改的梅洛尼图片在网上流传，其中一张甚至显示她穿着内衣。她在一条Facebook帖子中警告称，深度伪造内容可能欺骗和操控任何人，并写道：“我可以保护自己，但许多人却做不到。”——乔治亚·梅洛尼，Facebook，2026年5月申请与选举：包括泰勒·斯威夫特和意大利歌手朱西·费雷里在内的多位艺人也曾申请将自身声音注册为商标。据《金融时报》报道，梅洛尼是已知的首位采取这一举措的主要政治家。
In May this year, manipulated images of Meloni circulated online, including one showing her in her underwear. In a Facebook post, she warned that deepfakes can deceive and manipulate anyone, and wrote: “I can defend myself. Many others cannot.”Giorgia Meloni, on Facebook, May 2026 The filing and the election Entertainers including Taylor Swift and the Italian singer Giusy Ferreri have applied to trademark their voices. Meloni is the first major politician known to do so, according to the Financial Times.
意大利将于明年举行大选。《金融时报》报道称，意大利社交媒体上流传着一些深度伪造视频，视频中梅洛尼被歪曲为在推销投资项目。此外，还有模仿她嗓音制作的政治广告，试图鼓动选民将她赶下台。
Italy holds a general election next year. Deepfake videos that falsely show Meloni promoting investment schemes have circulated on Italian social media, the FT reported. Clones of her voice have also appeared in political adverts urging voters to remove her.
据路透社援引意大利媒体的报道，即便欧盟知识产权局批准该商标注册，这一商标本身也不足以阻止他人在深度伪造内容中使用梅洛尼的声音。不过，它确实会给任何试图模仿其嗓音的人带来更多法律障碍。
Even if the EUIPO approves it, the trademark would not by itself stop anyone using her voice in deepfakes, Reuters reported, citing Italian media. It could create further legal obstacles for anyone trying to copy it.