凯尔文·陈 仅仅因为谷歌和苹果现在称其为“美国湖”，并不意味着所有人都必须跟着叫。
KELVIN CHAN Just because Google and Apple are now calling it Lake America doesn’t mean everyone has to.
在美国总统唐纳德·特朗普下令重新命名安大略湖后，这两家美国科技巨头迅速跟进，在其数字地图上重新标注了这片水域。
After President Donald Trump ordered a new name for Lake Ontario, the two U.S. tech giants quickly fell in line, relabeling the body of water on their digital maps .
此举引发了部分用户的强烈不满，这些用户此前已对两公司遵循特朗普早前的行政命令，将墨西哥湾在其地图上更名为“美国湾”感到不满。
The move sparked a backlash among some users, already unhappy with the companies’ decisions to rename the Gulf of Mexico to the Gulf of America on their maps following a previous Trump edict.
这场争议加上人们对数字隐私的持续担忧，推动了人们对非大科技公司地图服务的兴趣，尤其是谷歌地图——据大多数估计，其凭借约80%的市场份额占据主导地位。以下是一些最受欢迎的免费地图应用替代品的简要介绍：MapQuest 已有三十年历史，但被谷歌的崛起超越。它现在归加利福尼亚公司 System1 所有。
The controversy and lingering worries about digital privacy have fueled interest in map services that aren’t from Big Tech companies, especially Google Maps, which is the dominant player with about 80% of the market, according to most estimates. Here’s a rundown of some of the most popular free map app alternatives: MapQuest has been around for three decades but was overtaken by the rise of Google. It’s now owned by California company System1.
在苹果重新命名安大略湖后，MapQuest 应用的下载量于 9 月初激增，在苹果 App Store 的美国和加拿大免费应用榜上均登顶。
Downloads of the MapQuest app surged in early September after Apple renamed Lake Ontario, topping the free app charts in both the U.S. and Canada on Apple’s App Store.
MapQuest 应用提供实时交通更新和逐向导航，并显示附近的设施，如加油站和咖啡店。
The MapQuest app has real time traffic updates and turn by turn route guidance, and shows what’s nearby, like gas stations and coffee shops.
不过，该应用在美国和加拿大以外地区不可用。但其他国家的用户仍可使用 MapQuest 网站。
However, the app isn’t available outside the U.S. and Canada. But people in other countries can still use the MapQuest website.
发言人安妮·布朗利表示，在收到来自“多个国家的人们”的应用请求后，公司目前正在研究让 MapQuest 更广泛地可用。
The company is currently looking into making MapQuest more broadly accessible, after receiving requests for the app from “people in multiple countries,” spokesperson Anne Brownlee said.
地图界的另一位“老前辈” TomTom（汤普汤姆），凭借 2004 年发布的 TomTom GO 推动了 GPS 路线导航的普及，这家荷兰公司称该设备是世界上首款一体化便携卫星导航设备。
Another granddaddy in the mapping world, TomTom helped popularize GPS route mapping with the 2004 release of its TomTom GO, which the Dutch company says was the world’s first all-in-one portable satellite navigation device.
TomTom 仍在销售实体设备，但也为谷歌和安卓手机提供一款免费地图应用，该应用“专为驾驶者设计”，提供实时交通数据和路况隐患信息。
TomTom still sells physical devices but it also has a free map app for Google and Android phones that is designed “exclusively for drivers” with live traffic data and info on road hazards.
TomTom应用的移动端界面简洁朴素，没有广告，附加功能与设置也很少。不过由于该应用主要面向驾车者设计，因此并不提供步行或骑行等其他路线选项。
The TomTom app’s mobile interface is clean and basic, with no ads and few extra features or settings. But its focus on drivers means there are no other route options such as walking or cycling.
HERE WeGo被不少人视为除谷歌地图外最接近其水准的非大型科技企业地图应用。它最初是诺基亚地图，如今由包括奥迪、宝马和梅赛德斯-奔驰在内的多家德国汽车制造商联合拥有。
HERE WeGo has been hailed by some as the closest non-Big Tech alternative to Google Maps. It began life as Nokia Maps and is now owned by a consortium of German carmakers including Audi, BMW, and Mercedes-Benz.
这款免费应用支持iOS与安卓设备，提供了许多与谷歌地图类似的功能。它可为多种出行方式规划路线：驾车、公共交通、步行、骑行，在某些地区还支持打车服务。
The free app, available for both iOS and Android devices, offers many of the same features as Google Maps. There’s route mapping for various modes of transport — car, public transport, walking, bike and, in some regions, taxi.
与谷歌地图类似，用户也能在路线中添加多个停靠点；还可以切换地形图、交通状况图及卫星图等不同视图模式，不过该应用没有街景功能。
Like Google Maps, drivers can add multiple stops to routes and users can choose different maps views like terrain, traffic and satellite — but there’s no Street View.
在移动信号不佳甚至没有信号的情况下，用户可下载所在国家的地图以实现离线导航。谷歌地图同样支持离线地图下载，但可下载的区域有限，且地图文件一年后便会失效。
If mobile signal is spotty or nonexistent, users can download country maps to navigate offline. Offline maps can also be downloaded on Google Maps, but the area is limited and they expire after a year.
HERE WeGo只是众多总部位于欧盟、遵循《通用数据保护条例》（GDPR）这一严格隐私法规的冷门地图应用之一。与谷歌不同，这些应用不会大量收集用户数据来定向投放广告。
HERE WeGo is just one of many lesser-known map apps based in the European Union that embrace the bloc’s strict privacy framework known as GDPR. Unlike Google, they don’t rely on vacuuming up masses of user data to sell ads targeted at those users.
HERE WeGo的商业模式主要是与货运公司等企业签订授权协议；其他同类应用则会在提供免费版本的同时出售付费订阅服务。
HERE WeGo’s business model is based on licensing deals with businesses like trucking companies. Others sell premium subscriptions alongside free versions.
爱沙尼亚开发的Organic Maps完全免费，其数据源自由志愿者维护的OpenStreetMap数据库。总部位于荷兰的OSMand情况类似，不过若想使用除基础功能外的更多服务则需付费订阅。
Estonia’s Organic Maps is completely free and based on data from the volunteer-run OpenStreetMap database. Netherlands-based OSMand is similar, but a subscription is needed for more than just basic functions.
荷兰的Magic Earth是一款路线规划应用，官方宣称其绝不会收集个人数据或追踪用户行踪。
Magic Earth is a Dutch route planner that says it never collects personal data or tracks user movements.
来自斯洛伐克的Sygic是一款GPS导航应用，提供免费的离线地图服务，但若想获得交通信息更新、测速摄像头预警及行车记录仪功能等额外服务，则需购买订阅服务。
Sygic, from Slovakia, is a GPS route navigation app that offers free offline maps, but you’ll have to buy a subscription to get extra features including traffic updates, speed camera warnings and a dashcam function.
Mapy.com是一款来自捷克科技公司的户外路线规划应用，以其详尽的徒步 hiking 和越野 trail 地图而闻名，且可下载供离线使用。
Mapy.com, from a Czech technology company, is an outdoor route planner known for detailed hiking and trail maps that can be downloaded for use offline.
需要在城内不开车就能穿行至目的地吗？Citymapper是一款免费的行程规划应用，是Google Maps在寻找城市公共交通最佳路线方面的主要竞争对手。
Need to get across town without a car? Citymapper is a free journey planning app that’s a major rival to Google Maps when it comes to finding the best routes around a city on public transportation.
该应用覆盖全球430个城市，提供公交车、地铁和渡船路线，以及出租车、共享单车和电动滑板车等选项。
The app covers 430 cities around the world and options include bus, subway and ferry routes as well as taxi, rental bike and scooter options.
这款GPS导航地图专注于为驾驶员提供路线导航。它以众包的方式获取其他驾驶员实时上报的交通信息，如车祸和警方的测速摄像头等。
This GPS navigation map is focused on providing route guidance for drivers. It’s known for crowdsourcing real time traffic information such as car accidents and police speed cameras from other drivers.
但不要被名称所误导。尽管它拥有自己的独特应用程序和品牌，但Waze实际上是由Google于2013年收购的。
But don’t be fooled by the name. Although it has its own distinct app and branding, Waze is actually owned by Google, which bought it in 2013.
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