罗伯特·弗兰克（Robert Frank）主笔的《内部财富》（Inside Wealth）通讯是您了解高净值投资者及其服务行业的每周指南。
The Inside Wealth newsletter by Robert Frank is your weekly guide to high-net-worth investors and the industries that serve them.
点击此处立即获取访问权限 根据一项最新调查，Z世代已经成为高端艺术品最活跃的买家，改变了长期由婴儿潮一代主导的市场格局。
here to get access today Gen Zers have become the most active buyers of high-end art, changing the face of a market long dominated by Baby Boomers, according to a new survey.
根据巴塞尔艺术展（Art Basel）与瑞银集团（UBS）联合发布的由艺术经济学（Arts Economics）进行的《全球收藏家调查》，在2025年和2026年上半年，Z世代在纯艺术品上的花费超过了其他任何一代人。Z世代的消费额是婴儿潮一代、X世代、千禧一代以及更老一代的两倍多。调查显示，在2026年购买价格超过100万美元艺术品的收藏家中，Z世代几乎占了一半。
In 2025 and the first half of 2026, Gen Z spent more on fine art than any other generation, according to the Art Basel and UBS Survey of Global Collecting by Arts Economics. Gen Zer spending was more than twice as high as that of Baby Boomers, Gen Xers, Millennials and older generations. Gen Z made up nearly half of all collectors buying artworks priced above $1 million in 2026, according to the survey.
该调查涵盖了3,100名资产超过100万美元且目前活跃于艺术品市场的高净值受访者。
The survey included 3,100 high-net-worth respondents, with assets over $1 million, who are currently active in the art market.
调查中的Z世代在艺术品上的平均花销为347,460美元，比前一年增长了19%。相比之下，2025年高净值收藏家的整体平均花销为124,265美元。
The Gen Zers in the survey spent an average of $347,460 on art, up 19% from the previous year. That compares to overall average spending by high-net-worth collectors of $124,265 in 2025.
Z世代也是其他收藏品类别中消费最高的人群。他们在体育纪念品、葡萄酒、威士忌和烈酒以及奢侈收藏运动鞋方面的消费领先优势最大，远超婴儿潮一代、X世代和千禧一代。差距最大的是珠宝和宝石领域，2026年，Z世代在这方面的平均花费达到151,310美元，是消费第二高的X世代（29,500美元）平均水平的五倍多。
Gen Zers were also the biggest spenders in other collectible categories. They held the biggest lead over Boomers, Gen Xers and Millennials in sports memorabilia, wine, whisky and spirits, and luxury collectible sneakers. One of the biggest margins was in jewelry and gems, where in 2026, Gen Z spent $151,310 on average, more than five times the average among Gen X collectors ($29,500), the next-highest-spending cohort.
瑞银美洲艺术咨询主管马修·牛顿（Matthew Newton）表示：“这展现了关于谁在购买艺术品的全新画面。艺术界正在展开广泛的讨论，以适应和吸引这一代人。这告诉我们，这些人已经身处市场之中，并且非常活跃。” 除了消费能力的提升，Z世代在画廊、博物馆和艺术博览会上的存在感也越来越强。巴塞尔艺术展首席执行官诺亚·霍罗维茨（Noah Horowitz）表示，全球的巴塞尔艺术展正在成为吸引Z世代（尤其是女性）的磁石。
"This tells a very different picture of who's out there buying art," said Matthew Newton, Head of Art Advisory Americas at UBS. "There is a wide conversation happening in the art world to accommodate and attract this generation. This tells us that those individuals are already out there and already very active." Along with spending, Gen Zers are also becoming a larger presence at galleries, museums and art fairs. Noah Horowitz, CEO of Art Basel, said the Art Basel fairs worldwide are becoming magnets for Gen Zers, especially women.
“自从新冠疫情以来，我们看到大量新的VIP观众不断涌入我们的展览，”他说。“他们更多是女性，年龄更小，更具自我创业精神。而且我们发现他们的消费倾向也很高。当他们投入时，投入程度非常显著。”Z世代的收藏者也更倾向于保留从家庭继承的艺术品。在拥有继承作品的收藏者中，近90%的Z世代仍然持有这些作品，而X世代的持有率仅为64%。这一发现与艺术市场上普遍认为Z世代和千禧一代不想保留父母收藏、可能会将其出售的观点相矛盾。
"Since Covid, we've seen significant volume, fair on fair on fair, of new VIP audiences coming to our shows," he said. "They are more female. They are younger, they are more self made. And what we're seeing is they also have a high proclivity to spend. When they lean in they lean in significantly." Gen Zers are also more likely to hold on to art inherited from their families. Of those who had inherited works, almost 90% of Gen Z collectors still held them, compared with only 64% of Gen X collectors. The finding contradicts widely held notions in the art market that Gen Zers and Millennials don't want their parents' collections were likely to put them up for sale.
女性在艺术市场的影响力也在不断扩大。随着她们通过收入、创业和继承获得更大比例的全球财富，女性的收藏范围比男性更广泛，调查显示。男性更倾向于购买高价位的作品，13%的男性购买了价值超过10万美元的作品，而女性这一比例为7%。但女性在绘画、摄影、数字作品和新兴艺术家等多种媒介上的参与度更高，调查亦如此。
Women are also becoming a larger force in the art market. As they gain a larger share of global wealth, through earnings, startups and inheritances, women are collecting more broadly than men, according to the survey. Men were more likely to buy at higher price points, with 13% of men buying works over $100,000 compared to 7% for women. But women had higher participation across mediums, including painting, photography, digital works and emerging artists, according to the survey.
Z世代和女性的推动正在帮助艺术市场在近三年的下滑后实现快速复苏。报告显示，2025年艺术市场总销售额增长了4%，达到596亿美元。2026年上半年，花费在100万至1000万美元之间的收藏家中，19%是新收藏家（收藏时间不超过五年），而仅有4%来自收藏时间超过20年的极为成熟的群体，报告称。
The boost from Gen Zers and women is helping to drive a rapid recovery for the art market after nearly three years of declines. Total sales in the art market increased 4% in 2025, to $59.6 billion, according to the report. In the first half of 2026, 19% of collectors spending between $1 million and $10 million were new collectors (collecting up to five years) versus only 4% from the very well-established segment (collecting more than 20 years), according to the report.
Arts Economics创始人Clare McAndrew表示，今年市场前景看好。
Clare McAndrew, founder of Arts Economics, said the outlook for the market this year looks strong.
“展望未来，我们看到情绪相当积极，”她说。“在我们审视的每一个细分领域，无论是六个月、十二个月，还是五年或十年，大多数人都预期艺术市场将会增长。”
"Looking ahead, we see the sentiment fairly positive," she said. "In every segment that we looked at, over six months, over 12 months, over 5 or 10 years, a majority expected the art market to grow."