在接受采访时，亚马逊消费电子部门负责人Panos Panay确认，公司将淘汰Fire品牌，转而推出运行原生Android系统的Alexa平板系列，而非定制的Fire OS，并且可以完整访问Play商店，而这在Fire平板上不可用。
In an interview with , Amazon's head of consumer electronics, Panos Panay, confirmed the company would phase out the Fire brand in favor of Alexa Tablets new lineup runs proper Android, instead of the custom Fire OS, and has full access to the Play Store, which wasn't available on Fire tablets.
更糟的是，Gmail、Google日历、YouTube、Google云端硬盘等服务只能通过浏览器使用，官方Google应用在亚马逊应用商店中不可用。
To make matters worse, Gmail, Google Calendar, YouTube, Google Drive, and other services were only available via the browser on Fire tablets; the official Google apps were not available in the Amazon Appstore.
Panay对彭博社表示，Fire平板“未能满足客户的需求”。
Fire tablet line "wasn't giving customers what they were asking for," Panay told Bloomberg, which appears to be access to …