
《社交网络》上映时,马克·扎克伯格特意组织员工们一同观看这部他称之为“很有趣”的电影。不过,这次组织大家观看续集的可能性微乎其微。
When The Social Network came out, Mark Zuckerberg organised a staff viewing of a film he described as “fun”. A group corporate outing to the sequel is unlikely.
《社交网络》并未将这位脸书创始人及其公司描绘成完美无缺的正面形象(后来扎克伯格称这部电影“令人难受”),但影片确实展现了这位初出茅庐的年轻人如何带领脸书用户数突破5亿大关,公司估值也达到250亿美元——这些数字如今看来实在微不足道:如今Meta的用户数已达36亿,市值更是高达1.8万亿美元。
The Social Network hardly portrayed the Facebook founder and his company in a hagiographical light (Zuckerberg later described the film as “hurtful”), but there was at least an element of the plucky upstart to the rise of Zuckerberg as he takes Facebook to 500 million users and a valuation of $25bn (ridiculously small numbers now – Meta has 3.6 billion users and is worth $1.8tn).
然而到了影片结尾,一个意志坚定的CEO形象已然成型,他的公司也即将称霸全球。《社交清算》便从这一节点切入,明确传达出这样的观点:无论是扎克伯格本人、他的公司,还是整个科技行业,如今都成了企业界的“反派”。
By the end of that film, though, a steely CEO is emerging and his company is on the brink of global hegemony. The Social Reckoning picks up from there, with a clear perspective that both the founder and his company – as well as the industry they represent – are corporate villains now.
即将上映的关于OpenAI的纪录片《Artificial》也会进一步印证这一点——据悉,片中OpenAI首席执行官萨姆·奥尔特曼的形象被刻画得极为负面。埃隆·马斯克则作为“反派三人组”的最后一员登场:在亚历克斯·吉布尼耗时四小时拍摄的纪录片《马斯克》中,除了偶尔使用AI虚拟形象外,马斯克均以本人形象出镜,这部影片讲述的正是这位全球首位万亿富翁的故事。
This is set to be underlined by the release of the OpenAI drama, Artificial, where its CEO, Sam Altman, is reportedly given a deeply unflattering portrayal. Elon Musk completes the villainous trilogy by appearing as himself – aside from the odd deployment of an AI avatar – in Alex Gibney’s four-hour documentary, Musk, about the world’s first trillionaire.
科技行业显然是这些影片的共同主题,另一个共同点则是对企业领袖们的尖锐刻画。过去电影里的反派多是流氓、前政府特工,或是操着英式口音的贵族;如今,科技行业的高管们则成了新的“达斯·维达”。
Tech is the obvious thread joining these films, but another is the scathing portrayal of the company leaders in them. Film villains used to be hoodlums, ex-deep state operatives, people with posh British accents. Tech execs are the new Darth Vader.
杰里米·斯特朗的选角也印证了这一点:从年龄上看,他似乎稍显年长,不太适合饰演2019至2021年间的扎克伯格——影片故事发生时这位Meta首席执行官才30多岁,而斯特朗如今已47岁;不过在大众印象中,他正是《继承之战》里那个饱受折磨的罗伊家族继承人肯德尔。
This is underlined by the casting of Jeremy Strong, who looks a touch on the old side to be playing 2019-2021 era Zuckerberg (the Meta CEO was in his mid-30s at the time of the film’s events whereas Strong is 47), but is embedded in our minds as the tortured Roy family scion Kendall in Succession.

在这部影片中,斯特朗将角色内心压抑的怒火演绎得淋漓尽致:在难以承受的压力下,他最终收回了此前“绝对支持言论自由”的立场,这一转变也成了整部影片中最能体现扎克伯格人性的一面。
Strong also brings a straitjacketed simmer to the role here, one that breaks slightly at the end as he backtracks on being a “free speech absolutist” under intolerable pressure. It is the most human Zuckerberg moment in the entire film.
彼得·布拉德肖评价斯特朗的表演:“他出色地模仿了扎克伯格,无论是站姿还是坐姿都宛如一个‘雷鸟人偶’般僵硬。”这一形象远不如杰西·艾森伯格在《社交网络》中塑造的扎克伯格那样惹人同情;它简直就是Meta作为庞大且冷酷无情的“反派企业”的实体化体现。
Peter Bradshaw describes Strong’s performance as a “very interesting Zuckerberg impersonation, standing and sitting like a Thunderbird puppet”. It is much less sympathetic than Jesse Eisenberg’s in The Social Network and is a sort of corporeal representation of Meta as the monolithic, corporate bad guy.
这种刻画方式与多位前Meta员工的观感不谋而合,其中包括举报人阿图罗·贝哈尔,他称这一形象“十分准确”。另一位前员工向《卫报》透露,扎克伯格在开会时“毫无情绪波动”(当然,对于一位执掌着市值达1.8万亿美元企业的CEO来说,这也算意料之中吧)。而斯特朗的表演恰恰体现了这一点。
Elements of the portrayal chime with some former Meta employees, including a whistleblower, Arturo Béjar, who describes it as “accurate”. Another former employee tells the Guardian that Zuckerberg was “unemotional” in meetings (perhaps what you’d expect from a $1.8tn company CEO, admittedly). Well, Strong’s performance certainly is that.
在豪根爆料事件之前,脸书在公众心目中的形象便已出现转折——剑桥分析丑闻引发了人们对用户数据隐私及其使用方式的广泛质疑。
There had already been a turning point in public perception of Facebook before the Haugen leaks, with the Cambridge Analytica scandal, which raised questions about the privacy of account holders’ data and how it is used.
2021年豪根的爆料进一步加剧了公众的不安情绪。到了2022年,英国少女莫莉·拉塞尔因在Instagram上浏览到有害内容而自杀,此时全球范围内对社交媒体的监管已然成为必然趋势。
Haugen’s revelations in 2021 compounded this disquiet. By the time of the 2022 inquest for British teenager Molly Russell, who took her own life after watching harmful content on Instagram, regulation of social media around the world was inevitable.
《社交清算》的整体基调以及斯特朗的表演都反映了这一社会心态的转变。在英国,该片放映时会穿插一段由莫莉家人创办的网络安全公益组织的广告,她的父亲在广告中直言:“Instagram害死了我的女儿。”针对莫莉的遭遇,Meta方面回应称已努力提升平台的安全性。
The tone of The Social Reckoning and Strong’s performance reflect this shift. In the UK, screenings of the film are carrying an advert for the online safety charity established by Molly’s family, in which her father says: “‘Instagram helped kill my daughter”. Responding to Russell, Meta says it has worked to improve the safety of its platforms.
然而,社会各界对社交媒体的监管、法律及政治层面的抵制,再加上《社交清算》的上映,都反映出公众对这些企业声明的极度不信任。
The regulatory, legal and political backlash against social media – as well as the release of The Social Reckoning – reflects a lack of trust in such statements.
影片中由斯特朗饰演的扎克伯格宣称:“这场争论已经结束了。”倘若果真如此,那么《社交清算》所描绘的世界里,Meta显然站在了争论的错误一方。
Strong’s Zuckerberg says in the film that “the debate is over”. If it is, The Social Reckoning portrays a world where Meta is on the wrong side of it.