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特斯拉为迎合欧洲监管机构弃用“自动驾驶”这一名称Tesla Drops ‘Self-Driving’ Branding to Appease Europe Regulators

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为争取欧洲监管机构对驾驶辅助系统的批准,特斯拉公司决定不再使用“完全自动驾驶”这一名称,以此避免该名称引发“具有误导性且危险”的。

Inc. is backing away from its Full Self-Driving branding to help secure approval for the driver-assistance system in Europe, distancing the company from a name that has drawn criticism as dangerously misleading.

近期,特斯拉已在欧洲官网改用“特斯拉辅助驾驶”这一名称;而在美国官网,该技术仍被称为“完全自动驾驶(受监控版)”。

The automaker has begun using the name “Tesla Assisted Driving” on its European websites in recent days. The US version of the same site is continuing to use “Full Self-Driving (Supervised)” for the technology.

长期以来,特斯拉的驾驶辅助技术命名方式一直引发监管机构、安全倡导者乃至部分车主的争议:该名称容易让人误以为车辆具备完全自动驾驶能力,但实际上驾驶员仍需时刻保持警觉、随时准备接管车辆控制权。批评者还指出,首席执行官埃隆·马斯克曾多次发布缺乏事实依据的言论,过度夸大特斯拉产品的技术能力。

Tesla’s driver-assistance branding has long been a point of contention with regulators, safety advocates and even some Tesla customers, who say the name gives the impression of full autonomy even though drivers must still be alert and ready to take control of their vehicles. Chief Executive Officer Elon Musk has also been faulted by critics for pushing overly aggressive or unfounded claims about Tesla vehicles’ capabilities.

去年,加利福尼亚州机动车管理局曾以特斯拉的驾驶辅助技术营销宣传涉嫌误导消费者为由,威胁要暂停其在该州的汽车销售;后来特斯拉采取了多项整改措施,包括停用“Autopilot”这一名称、明确说明“完全自动驾驶”功能需要驾驶员全程监管,该处罚才得以撤销。

The California Department of Motor Vehicles last year threatened to suspend Tesla’s sales in the state over allegedly misleading marketing of driver-assistance technology. Authorities backed down after the company took “corrective action,” including phasing out its Autopilot branding and specifying when Full Self-Driving — also known as FSD — must have driver supervision.

“完全自动驾驶”功能是特斯拉汽车业务的重要盈利来源,公司通常向用户收取每月99美元的订阅费用。该功能也是马斯克推动特斯拉转型为自动驾驶与机器人技术领域的先锋科技企业的核心抓手。

FSD is a significant financial driver for Tesla’s automotive business, which typically charges drivers $99 a month for the system. It’s also key to Musk’s efforts to refashion the carmaker as a tech-forward company pioneering autonomous vehicles and robotics.

目前特斯拉正试图将这一功能引入欧洲市场,不过当地对该技术的接受度仍较低。今年4月,荷兰监管机构批准了FSD功能,但同时强调该版本的功能限制远多于美国版,还明确指出“配备受监控版FSD的车辆并不具备自动驾驶能力”。目前特斯拉仍在为该功能争取欧洲其他国家的监管许可。

Tesla is now seeking to bring the FSD system to Europe, which has been slow to embrace the technology. When Dutch regulators in April approved FSD, they emphasized that it was a more restrictive version than what is used in the US and said in a statement that “a vehicle with FSD Supervised is not self-driving.”The company continues to seek approval in other countries across the continent.