
租车巨头Turo将开始在其市场上标注哪些特斯拉汽车配备了该车企的高级驾驶辅助系统“完全自动驾驶(受监督)”,即FSD。这一合作可能进一步推动该驾驶软件的普及。
Car rental giant Turo will start advertising which Teslas on its marketplace are outfitted with the automaker’s advanced driver assistance system, Full Self-Driving (Supervised) — or FSD, a collaboration that could boost further adoption of the driving software.
在该平台上出租汽车的符合条件的Turo“车主”还将获得为期一个月的FSD免费试用。Turo表示,正与特斯拉合作,直接访问该车企的API,以验证哪些汽车已启用FSD。
Eligible Turo “hosts” who rent out their cars on the platform will also receive a free one-month trial of FSD. Turo said it is working with Tesla to directly access the automaker’s API to verify which cars have FSD enabled.
此次宣布发生在特斯拉公布更新数据仅几天后,数据显示,这家车企终于让更多客户为该软件付费,该软件可以处理大多数驾驶任务,但仍需要人类监督。
The announcement comes just a few days after Tesla offered updated figures that show the carmaker is finally getting more customers to pay for the software, which can handle most driving tasks but still requires human supervision.
上周,特斯拉透露,全球约有170万客户为FSD付费,而迄今已制造并销售的汽车超过1000万辆。该公司表示,在北美第三季度交付汽车的客户中,超过75%购买了FSD订阅服务。与第二季度相比,这一比例增长了约20%,尽管该公司在美国的销量一直在下降。
Last week, Tesla revealed that around 1.7 million customers have paid for FSD globally, out of more than 10 million cars built and sold to date. The company said more than 75% of customers who took delivery of a car in North America during the third-quarter paid for an FSD subscription. That was a roughly 20% increase from the second quarter, though the company’s U.S. sales have been in decline.
特斯拉在过去一年大部分时间里一直在重新设计部分展厅,将FSD作为更多的卖点。上周,该公司首席执行官埃隆·马斯克在一篇帖子中表示,这一努力正在奏效。“人们是买了带车的FSD,而不是反过来,”马斯克写道。
Tesla has spent much of the last year re-working some of its showrooms to focus more on FSD as a selling point. In a post last week, the company’s chief executive Elon Musk said the effort is working. “People are buying FSD with a car attached, not the other way around,” wrote Musk.
“客户现在进来就说:‘我们能体验一次FSD驾驶吗?’他们不再询问Model 3、Model Y或Cybertruck,”特斯拉财务主管瓦伊布哈夫·坦内贾在上周的财报电话会议上表示。
“Customers are now coming in and saying: ‘Can we get into an FSD drive?’ They’re not asking for [Model] 3, [Model] Y, or Cybertruck,” Tesla’s finance chief Vaibhav Taneja said on last week’s earnings call.
对于Turo来说,增加FSD租赁服务,为该公司提供了提升其最受欢迎车辆租赁量的机会。Turo表示,特斯拉的Model 3和Model Y是今年其平台上第三和第四受欢迎的车辆。“[这]项整合进一步增加了车主的赚钱机会,因为人们对自动驾驶技术的兴趣在增长,”Turo表示。
For Turo, the addition of FSD rentals gives the company a chance to boost what are already some of its most heavily-rented vehicles. Turo said Tesla’s Model 3 and Model Y are the third and fourth-most popular vehicles on its platform this year. “[T]his integration further increases host earning opportunities as interest in self-driving technology grows,” said Turo.
“与特斯拉的这一行业首创整合,是Turo重新定义汽车租赁和用车方式的又一例证。”Turo首席执行官安德烈·哈达德在一份声明中表示。“大多数旅行者体验驾驶辅助技术的机会有限,但需求显而易见。我们自己的研究显示,55%的美国人对旅行中使用无人驾驶技术感兴趣,在Z世代中这一比例升至71%。Turo的市场模式具有独特优势,能够弥合消费者好奇心与实际体验之间的差距。”
“This industry-first integration with Tesla is another example of how Turo is redefining what car rental and access can look like,” Turo chief executive Andre Haddad said in a statement. “Most travelers have had limited opportunity to experience driver’s assistance technology, but the demand is clear. Our own research shows that 55% of Americans are interested in driverless technology for travel, growing to 71% for Gen Z. Turo’s marketplace model is uniquely positioned to close the gap between consumer curiosity and hands-on access.”
通过Turo租用配备完全自动驾驶(FSD)功能特斯拉的客户,将看到警示语,要求驾驶员监控该软件,并随时准备接管车辆。驾驶员还可以选择观看特斯拉制作的教程。
Customers who rent an FSD-enabled Tesla through Turo will be served cautionary language that requires drivers to monitor the software, and be ready to take over at any moment. Drivers will also have the option to view a Tesla-created tutorial.
“启用后,您的车辆将在您的主动监督下带您前往几乎任何地方,只需极少干预。”Turo应用的一张截图如此显示。
“When enabled, your vehicle will drive you almost anywhere with your active supervision, requiring minimal intervention,” a screenshot of the Turo app reads.
与此同时,根据Turo提供的另一张截图,车辆挂牌信息允许车主将车辆宣传为“自动驾驶”。
The listings themselves, meanwhile, allow owners to promote their cars as “Self-Driving,” according to another screenshot provided by Turo.