东京 -- 丰田汽车公司已在泰国推出一种在日本常见的汽车融资方式，旨在使其车辆更具亲和力，并帮助抵御低价中国竞争对手的冲击。
TOKYO -- Toyota Motor has begun offering a type of auto financing in Thailand that is common in Japan, a move designed to make its vehicles more affordable and help fend off inexpensive Chinese rivals.
随着中国汽车制造商在长期由日本品牌主导的东南亚地区提升低成本电动汽车的销量，丰田正押注通过降低月供来捍卫市场份额。该融资方案名为“残价贷款”（zankure），即根据车辆在三至五年合同结束时的预估价值设定残值。买家仅需偿还车辆价格与其估算残值之间的差额，因此月供低于传统汽车贷款。
As Chinese automakers boost sales of low-cost electric vehicles in Southeast Asia, which has long been dominated by Japanese brands, Toyota is betting lower monthly payments can defend market Under the financing scheme, called zankure a vehicle's estimated value at the end of a three- to five-year contract is set as the residual value. Buyers repay only the difference between the vehicle price and its estimated residual value, resulting in lower monthly payments than conventional auto loans.
例如，在五年期、残值占比30%、年利率4%的合同下，月供可比标准贷款低约30%。
For example, on a five-year contract with a 30% residual value and a 4% interest rate, monthly payments can be roughly 30% lower than under a standard loan.
合同到期时，买家有三种选择：归还车辆、以旧换新或按残值购买车辆。
At the end of the contract, the buyer has three options: return the vehicle, trade it in or buy it at the residual value.
丰田于8月在泰国启动该计划，并在全国近乎所有丰田经销店提供该服务。虽然类似产品曾在新加坡和马来西亚等市场有限推出，但泰国标志着丰田在东南亚最大汽车市场实施的首次大规模推广。
Toyota launched the program in Thailand in August, making it available through nearly all Toyota dealerships nationwide. While similar products have been offered on a limited basis in markets such as Singapore and Malaysia, Thailand marks the company's first large-scale rollout in Southeast Asia's biggest auto market.
历史上，泰国消费者倾向于一次性付清购车并长期使用。然而近年来，家用电器和摩托车等产品的分期付款日益普遍，为固定月供付款计划铺平了道路。
Historically, Thai consumers tended to purchase vehicles outright and keep them for long periods. In recent years, however, installment payments for products such as household appliances and motorcycles have become increasingly common, paving the way for fixed monthly payment plans.
丰田还认为该计划是提升二手车市场透明度的一种方式。泰国的私人交易非常普遍，导致很难评估合适的转售价值。通过提前设定残值，该方案有助于以更清晰的价格流通二手车。丰田表示，更广泛地认可丰田汽车的强劲转售价值将进一步增强品牌的竞争力。
Toyota also sees the program as a way to improve transparency in the used-car market. Private transactions are widespread in Thailand, making it difficult to assess appropriate resale values. By setting residual values upfront, the scheme can help circulate used vehicles with clearer pricing. Toyota says broader recognition of the strong resale value of Toyota vehicles will further strengthen the brand's competitiveness.
该举措也是丰田推动从新车销售之外的“价值链业务”中扩大利润的一部分。公司计划到2030财年将此类收入提高40%，达到3万亿日元（约180亿美元）。二手车销售和金融服务是其中的关键领域，残值融资是其中的一项服务。
The initiative is also part of Toyota's push to expand earnings from "value chain businesses" beyond new-car sales. The company aims to raise such revenue 40% to 3 trillion yen ($18 billion) by fiscal 2030. Used-car sales and financial services are among the key areas, with residual value financing serving as one of the offerings.
其他日本汽车制造商，包括本田汽车和三菱汽车，也在泰国和菲律宾等市场扩大了融资业务。
Other Japanese automakers, including Honda Motor and Mitsubishi Motors, have also expanded financing operations in markets such as Thailand and the Philippines.
近50年来，丰田一直保持泰国汽车市场的最大份额，而该市场传统上一直由日本品牌主导。然而近年来，价格低于同类燃油车的中国制造电动汽车正逐渐获得市场认可。
For nearly 50 years, Toyota has maintained the largest share of Thailand's auto market, which has traditionally been dominated by Japanese makes. In recent years, however, Chinese-made EVs priced below comparable gasoline-powered models have gained traction.
根据KPMG咨询公司的数据，泰国乘用车销量在1月至6月期间同比增长15%，达到约35万辆。电动汽车占销量的31%，创历史新高，较去年同期上升约14个百分点。政府补贴和大量中国制造余剰车辆的涌入推动了这一增长。
According to KPMG Consulting, Thailand's passenger vehicle sales rose 15% year-on-year to approximately 350,000 vehicles in the January-June period. EVs accounted for a record 31% of sales, up about 14 percentage points from a year earlier. Government subsidies and an influx of surplus Chinese-made vehicles have contributed to the surge.
中国比亚迪推出了一系列新车型，包括Atto 3电动SUV。该车售价约为67万泰铢（约19,900美元），大约比丰田Yaris Cross SUV（约82万泰铢）低20%。2025年，比亚迪在泰国的销量排名第三，仅次于丰田和本田。
China's BYD has launched a succession of new models, including the Atto 3 electric SUV. The vehicle is priced at around 670,000 baht ($19,900), roughly 20% less than Toyota's Yaris Cross SUV at about 820,000 baht. In 2025, BYD ranked third in Thailand by sales, behind Toyota and Honda.
根据日本对外贸易组织的数据，中国汽车制造商在泰国汽车市场的份额在2026年达到26%，较2021年提高了约20个百分点。相比之下，包括丰田在内的日本品牌的合计份额下降了约21个百分点，降至64%。
According to the Japan External Trade Organization, Chinese automakers' share of Thailand'sed vehicle market reached 26% in 2026, up roughly 20 percentage points from 2021. By contrast, Japanese brands, including Toyota, saw their combined share fall about 21 points to 64%.
研究公司GlobalData预测，泰国年度新车销量将在2038年增长约50%，达到95万辆。
Research firm GlobalData forecast Thailand's annual new vehicle sales will expand by roughly 50% to 950,000 vehicles by 2038.
中国竞争对手的崛起正促使日本汽车制造商重新思考其在泰国的战略。铃木汽车于2024年宣布将停止当地生产，并将其装配厂出售给福特汽车。本田已整合两家装配厂并大幅削减产能，而日产则关闭了其两家装配厂中的一家，将产能集中在另一家。
The rise of Chinese competitors is prompting Japanese automakers to rethink their strategies in Thailand. Suzuki Motor announced in 2024 that it would cease local production and sold its assembly plant to Ford Motor. Honda has consolidated two assembly plants and significantly reduced production capacity, while Nissan has ended production at one of its two assembly plants and concentrated output at the other.