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“广撒网靠运气”:利用人工智能申请工作如何适得其反Is it OK for jobseekers or employers to use AI?

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求职者或雇主使用人工智能可以吗?研究表明,毕业生越来越多地利用人工智能在求职申请中进行虚假包装。但一些人表示,他们的同龄群体别无选择。

Is it OK for jobseekers or employers to use AI? Graduates are increasingly using AI to misrepresent themselves in job applications, research suggests. But some say their peer group has no choice.

丹尼尔·托马斯(Daniel Thomas)、奥利弗·斯密斯(Oliver Smith)报道 你会使用人工智能来帮自己写简历或求职信吗?在求职的在线测评或视频面试中呢?

By Daniel Thomas, Oliver Smith Would you use AI to help you write a CV or cover letter? How about during an online assessment or video interview for a job?

毕业生和招聘人员表示,我们正越来越多地利用这项技术来协助求职,许多雇主在合理范围内也乐见其成。但它究竟在何时从可接受跨越到不道德、甚至是作弊的界限呢?

We are increasingly using the technology to help us with job applications, graduates and recruiters say, with many employers happy for us to do so within reason. But when does it cross a line from being acceptable to unethical, or even cheating?

22岁的汤姆(Tom)来自梅德斯通,去年获得地理学学位。他说自己申请了200多份工作,直到上个月才终于找到一份餐厅经理的工作。

Tom, 22, from Maidstone graduated last year with a geography degree and says he applied for over 200 jobs before finally landing a role last month as a restaurant manager.

他说这个过程“令人筋疲力尽”且“打击士气”,雇主常常甚至不予回复,如果没有人工智能的一些帮助,他是无法挺过这一关的。

He says the process was "exhausting" and "demoralising", with employers often not even getting back to him, and he wouldn't have got through it without some help from AI.

“雇主希望你在申请中投入百分之百的最佳状态,但如果我一天申请10到20份工作,现实情况是你根本做不到。”虽然汤姆表示他从未在测评或面试中使用过这项技术,但他确实用它来协助撰写求职信和简历,或是寻找招聘流程中初筛会捕捉到的合适“流行词”。

"Employers want you to put your absolute best into the application, but if I'm applying for 10 to 20 jobs in a day, the reality is you can't do that." While Tom says he never used the technology in an assessment or interview, he did use it to help him with cover letters and CVs or to find the right "buzz words" that early stage screening in a recruitment process will pick up on.

他还认为,当一些公司自身正使用人工智能来筛选候选人时,却要求候选人不要使用,这是“虚伪的”。

He also thinks it's "hypocritical" for companies to ask candidates not to use AI when some are using it themselves to screen candidates.

“这就是感觉像走钢丝的地方。你不能过多使用人工智能,否则你就不像个人。但如果你写得不像人工智能,你可能会被人工智能筛选系统漏掉。”“学生的竞争更加激烈”今年夏天,学生雇主协会(ISE)调查了155家英国最大的毕业生雇主,发现他们对候选人在招聘过程中“某些阶段”使用人工智能正变得“越来越接受”。

"That's where it feels like a weird tightrope. You can't use AI too much because otherwise you're not human. But if you don't write like an AI, you may get skipped by the AI screening." 'More competition for students' This summer, the Institute of Student Employers (ISE) surveyed 155 of the UK's biggest graduate employers and found they were becoming "more accepting" of candidates using AI during recruitment "at some stages of the recruitment process".

据该行业协会称,最常被接受的用途是撰写求职信或简历,其次是完成在线申请问题。

According to the trade group, the most commonly accepted use was writing cover letters or CVs, followed by completing online application questions.

然而,调查还发现,约 92% 的雇主在招聘筛选过程中遇到或怀疑存在 AI “不当使用” —— 比去年的 85% 有所上升。最常见的情况包括在在线视频面试中将 AI 用作实时助手,或用于完成在线测评。

However, it also found some 92% of employers had encountered or suspected AI "misconduct" in the job selection process - up from 85% last year. Most commonly this included using AI as a real-time assistant during online video interviews or to complete online assessments.

此外,该技术还帮助求职者同时撰写多份申请 —— 业内称为 “广撒网、碰运气”。ISE 联合首席执行官 Stephen Isherwood 表示,这 “加剧了竞争,增加了学生的压力”,而毕业生招聘市场本已竞争激烈。“并非公平竞争的赛道”能源巨头 EDF 早期职业招聘负责人 Hollie Moody 表示,考虑到当前就业市场之 “残酷”,她不怪毕业生在申请中使用 AI。但她认为这正成为一个问题。

On top of this, the tech is also helping candidates write multiple applications at the same time - something known in the industry as "spray and pray". And Stephen Isherwood, joint chief executive of the ISE, says it is "driving up the competition and pressure on students" in an already competitive graduate recruitment market. 'It's not a level playing field' Hollie Moody, head of early careers recruitment at energy giant EDF, says she doesn't blame graduates for using AI in applications given how "brutal" the jobs market is right now. But she does think it's becoming a problem.

EDF 三周前开放毕业生招聘计划,但决定提前关闭,因收到 1.2 万份申请 —— 较去年增长 10%。

EDF opened its graduate recruitment scheme three weeks ago, but took the decision to close it early after receiving 12,000 applications - a 10% increase on last year.

Moody 称 AI 几乎肯定助推了这一增长,并补充说该技术在实际筛选过程中 “被更自由地使用”。

Moody says AI almost certainly contributed to this, adding that the tech is being used "a lot more freely" in the actual selection process.

“我们没有一个公平竞争的赛道,因为你会发现,有些候选人会在整个流程中全程使用 AI,而其他候选人则不会。”与许多公司一样,EDF 现已发布关于求职申请中 AI 适当使用的指引,并致力于让招聘流程尽可能 “防 AI”。

"What we don't have is a level playing field, because what you'll find is that some candidates will absolutely use AI throughout the whole process, and other candidates won't." Like many firms, EDF now issues guidance on the appropriate use of AI in job applications, and is trying to make its recruitment process as "AI-proof" as possible.

公司仅在招聘后期阶段阅读简历,并采用基于技能与行为的在线测评及视频面试,以更好地评估候选人技能。

It only reads CVs in the later stages of the hiring process and uses skills and behaviour-based online assessments and video interviews to better assess candidates' skills.

但 Moody 表示,部分申请人仍试图钻空子,尤其是在视频面试中。

But Moody says some applicants still try to bend the rules, particularly in video interviews.

“我们(听到)的很多回答都千篇一律。或者人们可能会停顿,等待人工智能给出答案。这感觉几乎就像人们在照本宣科。”一名不愿透露真名的近期入职的见习会计师告诉BBC,他曾申请过50个毕业生职位,并在每一次申请中都使用了人工智能。但他表示,人工智能仅被用于研究职位、整理简历以及为视频面试生成模拟练习题。

"A lot of the answers [we hear] are the same. Or people might pause whilst they wait for AI to come back to them with an answer. It's almost like people are reading a script." One recently employed trainee accountant, who didn't want us to use his real name, told the BBC he'd applied for 50 graduate jobs and used AI in every application. But he says it was only for researching roles, tidying up his CV and generating mock practise questions for video interviews.

虽然他表示自己绝不会利用这项技术在考核中作弊,但他认识会这样做的人。

While he says he would never use the tech to cheat on assessments he knows people who would.

“我认识的人申请了100个工作岗位,一段时间后他们变得绝望了。如果他们看到其他人都在使用人工智能,他们就会想我该如何竞争?”ISE表示,在经历去年的急剧下降后,毕业生市场已经趋于稳定,但形势依然严峻。该机构称,目前每个毕业生职位平均吸引141份求职申请。

"I know people who have applied for 100 jobs and after a while they become desperate. If they see everyone else is using AI, they think how can I compete?" According to the ISE, the graduate market has stabilised after a sharp fall last year but remains tough. Graduate roles currently attract an average of 141 applications each, it says.

虽然在其调查的雇主中,只有16%的人工智能用于筛选候选人,但由于收到了大量的求职申请,超过一半的雇主计划引入人工智能。

And while only 16% of employers it surveyed are using AI to screen candidates, more than half plan to introduce it due to the large volumes of applications they are receiving.

EDF目前并未使用人工智能筛选,但霍莉·穆迪(Hollie Moody)表示,他们未来可能不得不使用。

EDF does not currently use AI screening but Hollie Moody says they may have to in future.

她表示,在求职申请中使用人工智能是一个雇主和员工将继续努力应对的“道德困境”。但她强调,人工智能无法取代她的公司在寻找新员工时所看重的特质。

She says the use of AI in job applications is a "moral dilemma" that employers and employees will continue to grapple with. But she stresses it cannot replace what her firm is looking for in new recruits.

“这关乎真实性,也关乎个性。我们希望业务中存在思想的多样性。”

"It's about authenticity, but also personality. We want diversity of thought in the business."