
百事公司(PepsiCo)周四向一家印度法院表示,如果继续禁止使用“功能饮料”标签,其最畅销的产品可能在两个月内全国断货,尽管竞争对手红牛目前仍可自由销售其产品。
PepsiCo (PEP.O) told an Indian court on Thursday that a continued ban on the "energy drink" label could drive its top-selling products out of stock nationwide in two months, though rival Red Bull is free to sell its own products for now.
此前,德里高等法院再次拒绝允许百事公司恢复生产带有这一重要标签的饮料。该标签此前已被印度食品安全标准局(FSSAI)这一监管机构禁止。
The remarks came as the Delhi High Court again refused to let PepsiCo resume making drinks carrying the prized label, barred by the regulator, the Food Safety and Standards Authority of India (FSSAI). "There will be no goods in the market after a couple of months," PepsiCo's lawyer, Sandeep Sethi, told the court.
百事公司的律师桑迪普·塞蒂(Sandeep Sethi)对法院表示:“几个月后市场上将无货可售。我的竞争对手却能够生产。”红牛上个月获得了法院对监管机构命令的暂缓执行令,但竞争对手百事公司、怪物饮料(Monster)和信实消费品公司(Reliance Consumer)目前仍限于销售带有该标签的现有库存。
"My competitors are able to manufacture." Red Bull won a court reprieve last month from the regulator's order, but rivals PepsiCo, Monster (MNST.O) and Reliance Consumer have so far been limited to selling existing stocks bearing the label.
这起案件是对食品安全监管机构在印度快速增长的功能饮料市场(主要建立在百事公司的基础上)中,对产品标签监管力度的考验。
The case is a test of how far the food safety regulator can go in policing product labels in India's rapidly growing energy-drink market, built largely on PepsiCo's .
今年6月,在人们对这类产品的健康风险日益担忧之际,监管机构下令高咖啡因饮料制造商放弃使用“功能饮料”这一术语。
In June, the regulator ordered makers of high-caffeine drinks to drop the term "energy drink", amid growing concerns about the health risk of such products.
欧睿国际(Euromonitor)的数据显示,自从百事公司于2017年推出Sting以来,功能饮料在印度蓬勃发展,其售价20卢比(约合0.21美元)的塑料瓶在15岁至19岁人群以及农村地区备受欢迎。
Energy drinks boomed in India after PepsiCo launched Sting in 2017, with its 20-rupee ($0.21) plastic bottles proving popular among 15- to 19-year-olds and in rural areas, Euromonitor says.
百事公司还在该市场销售其功能饮料Adrenaline Rush。
PepsiCo also sells its energy drink Adrenaline Rush in the market.
塞蒂对法院表示,重新开始是一个“漫长而繁琐的过程”,公司的罐子已经购买并印好。他补充说:“这将对我们的整个分销系统造成灾难性的破坏。”
Starting over was "a long cumbersome process", Sethi told the court, with the company's cans already bought and printed. "That will play havoc with our entire distribution system," he added.
法院尚未对禁令的是非曲直作出裁决,该案的下一次听证会定于10月30日举行。
The court has yet to rule on the merits of the ban, with the next hearing in the case set for October 30.