纽约 - 谷歌于10月15日宣布，将在由人工智能（AI）驱动的搜索结果中更突出、更靠前地显示网站和文章的链接，因为品牌和新闻出版商警告称其流量出现急剧下降。该字母表子公司在两年多前开始在搜索结果中整合更多AI功能。
NEW YORK - Google announced on Oct 15 it will start displaying links to websites and articles more prominently and higher up in search results powered by artificial intelligence (AI), as brands and news publishers warn of a sharp decline in their traffic. The Alphabet subsidiary began integrating more AI features in its search results over two years ago.
2024年5月，它推出了AI Overviews，在这一功能中，谷歌为搜索查询生成摘要答案，而不仅仅是像过去那样仅显示链接。
In May 2024 it launched AI Overviews, where Google generates summarized answers to search queries, rather than only showing links as it historically did.
随后，2025年3月，谷歌推出了AI Mode，该模式在单独窗口中打开，提供比AI Overviews更全面的答案和更多链接。
Then in March 2025 Google added AI Mode which opens in a separate window and provides a more comprehensive answer and more links than AI Overviews.
现在，上下文链接将在AI生成的搜索内容中“更频繁”地出现，并且位置更靠前。
Now, contextual links will be featured more “more frequently” and higher up in AI-generated search content.
谷歌还将在全球范围内扩展其链接“轮播”，即显示在AI Overviews直接下方的卡片，展示相关文章的标题和图片。
Google will also expand worldwide its link “carousel”, which are cards displayed directly below AI Overviews that show headlines with images for relevant articles.
算法将优先展示用户之前标记为“首选来源”的网站的文章，并且还能够从相关的社交媒体帖子和其他论坛中提取内容。
The algorithm will prioritise articles from sites a user has previously identified as “preferred sources”, and it will also be able to pull in content from relevant social media posts and other forums.
谷歌还将使AI生成摘要末尾显示的链接对希望“深入了解”的用户更具吸引力和突出性。
Google will also make links displayed at the end of AI-generated summaries “more engaging and prominent” for users who want to “dig deeper”.
在2025年第二季度财报中，Alphabet首席执行官桑达尔·皮查伊表示，AI Overviews在全球200多个国家拥有超过20亿月活跃用户。
During its second quarter 2025 results, Alphabet CEO Sundar Pichai said that AI Overviews had more than two billion monthly users in over 200 countries.
多项研究表明，用AI摘要取代传统搜索会显著降低用户打开建议链接的比率。
Several studies have shown that replacing traditional search with AI summaries significantly reduces the rate at which users open the suggested links.
根据咨询公司Chartbeat的一份报告，新闻网站出版商在2025年7月至2026年7月期间，来自谷歌的流量下降了40%。
According to a report by consultancy Chartbeat, news website publishers saw a 40% drop in traffic coming from Google between July 2025 and July 2026.
8月，代表法国日报的Apig集团向竞争当局警告称，AI摘要违反了2022年与新闻出版商达成的协议。
In August, Apig, a group representing daily newspapers in France, alerted the Competition Authority that AI summaries were in breach of agreements reached with news publishers in 2022.