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CNN、Axios等出版商加入谷歌AI新闻计划CNN, Axios and other publishers join Google's AI news program

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资料照片:2025年6月24日,英国伦敦,谷歌公司办公室外可见谷歌标志。路透社/卡洛斯·哈索/资料照片FILE PHOTO: The Google logo is seen outside the company's offices in London, Britain, June 24, 2025. REUTERS/Carlos Jasso/File Photo

10月15日:Skydance旗下CNN、《金融时报》、Axios及其他出版商加入了谷歌的AI新闻计划,以授权其内容用于生成式AI功能,并探索推动受众参与的方式。

Oct 15 : Skydance's CNN, the Financial Times, Axios and other publishers joined Google's AI news program to license their content for generative AI features and explore ways to drive audience engagement.

谷歌这家搜索引擎巨头周四表示,该计划最初去年作为试点项目启动,当时的合作伙伴包括《华盛顿邮报》,如今已覆盖全球超过400家出版物。

The search-engine giant said on Thursday that the program, which started as a pilot last year with partners like The Washington Post, now includes more than 400 publications globally.

此次协议标志着CNN自派拉蒙Skydance完成对华纳兄弟探索的收购以来的首次合作,因为首席执行官大卫·埃利森正试图将合并后的公司定位为以技术驱动的媒体企业。

The deal marks CNN's first partnership since Paramount Skydance completed its acquisition of Warner Bros Discovery, as CEO David Ellison seeks to position the combined company as a technology-driven media business.

作为这些协议的一部分,出版商将提供增强的内容权利,使谷歌能够开发新的AI功能,而谷歌则将向参与的新闻机构支付内容费用。财务条款未予披露。

As part of these agreements, publishers will provide enhanced content rights, allowing Google to develop new AI features, while Google will pay participating news organizations for their content. Financial terms were not disclosed.

“谷歌在生成式AI方面的创新已经改变了人们发现信息和内容的方式,而如今这些工具将帮助我们探索发现和吸引受众的新方式,”CNN战略合作伙伴与业务发展高级副总裁萨姆·费利克斯表示。

"Google's innovation with generative AI has changed how people discover information and content, and now those tools will help us explore new ways to discover and engage audiences," said Sam Felix, CNN's senior vice president of strategic partnerships and business development.

谷歌表示,这些AI功能将附带明确的署名和直接链接,帮助读者与他们所重视的来源建立联系。

Google said the AI features will come with clear attribution and direct links, helping readers to connect with the sources they value.

此次公告正值出版商加大法律力度,以防止AI公司未经许可使用其内容训练大型语言模型之际。

The announcement comes at a time when publishers are stepping up legal efforts to prevent AI companies from using their content without permission to train large language models.

新闻出版商也正面临推荐流量下降的问题,因为搜索引擎正推出AI生成的答案,使用户能够在不点击进入网站的情况下获取信息。

News publishers are also grappling with declining referral traffic as search engines roll out AI-generated answers that allow users to consume information without clicking through to websites.

CNN表示,此次协议符合其保护知识产权的战略,并补充称,它拥有多个商业合作伙伴,并正在与其他行业参与者进行持续讨论。

CNN said the deal is in line with its strategy to protect its intellectual property, adding that it has multiple commercial partnerships and ongoing discussions with other industry players.

该网络在全球范围内运营电视、流媒体和数字新闻服务,包括CNN国际频道和CNN原创内容,以及面向消费者的直接订阅服务和CNN新闻源。

The network operates television, streaming and digital news services worldwide, including CNN International and CNN Originals, as well as a direct-to-consumer subscription service and CNN Newsource.