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巴西选举法院为WhatsApp竞选渠道设定规则Brazil's electoral court sets rules for WhatsApp campaign channels

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巴西利亚的巴西选举法院大楼 · 图片:FILIPE COELHO / PexelsBrazil's electoral court building in Brasília · Photo: FILIPE COELHO / Pexels

巴西最高选举法院已制定新规,明确何时WhatsApp广播频道算作官方竞选工具,此举恰逢10月25日卢拉与弗拉维奥·博尔索纳罗总统决选前一周。

Brazil's top electoral court has set new rules on when WhatsApp broadcast channels count as official campaign tools, a week before the October 25 presidential runoff between Lula and Flavio Bolsonaro.

巴西最高选举法院(Tribunal Superior Eleitoral)发布新指南,阐明候选人使用的WhatsApp广播频道何时算作官方竞选材料,该裁决正好落在10月25日总统卢拉与挑战者弗拉维奥·博尔索纳罗决选前一周。

Brazil's top electoral court, the Tribunal Superior Eleitoral, has issued new guidance on when WhatsApp broadcast channels used by candidates count as official campaign material, with the ruling arriving exactly one week before the October 25 presidential runoff between President Lula and challenger Flavio Bolsonaro.

该决定旨在填补一个日益突出的空白,因为两阵营都越来越依赖即时通讯应用渠道直接触达选民,以此规避巴西选举法严格监管的传统广告规则。通过澄清哪些渠道活动受竞选支出和披露规则约束,法院旨在遏制过去巴西选举中备受关注的无监管数字信息传播。

The decision addresses a gap that has grown more pressing as both campaigns have leaned on messaging-app channels to reach voters directly, bypassing traditional broadcast advertising rules that are tightly regulated under Brazilian electoral law. By clarifying which channel activity falls under campaign-spending and disclosure rules, the court aims to curb the kind of unregulated digital messaging that has drawn scrutiny in past Brazilian elections.

该裁决为双方在竞选最后一周提供了更清晰的规则手册,届时数字宣传通常会加强。选举官员预计将通过选举日监督新标准的执行情况,因为越来越多的巴西人通过即时通讯应用而非电视关注竞选动态。

The ruling gives both camps a clearer rulebook for the final week of campaigning, when digital outreach typically intensifies. Electoral officials are expected to monitor compliance with the new standard through election day, as millions of Brazilians increasingly follow campaign updates through messaging apps rather than television.

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