巴西最高选举法院将针对总部位于美国的社交媒体公司Meta的每日罚款翻倍，称其未能遵守关于其平台上政治内容展示方式的命令。
Brazil’s top electoral court has doubled a daily fine for the United States-based social media company Meta, saying it failed to comply with an order about how political content is shown on its platforms.
周一，最高选举法院（TSE）给予Meta 24小时时间，证明其在内容推送中并未偏向某一位总统候选人。
On Monday, the Superior Electoral Court (TSE) gave Meta 24 hours to show that it is not favouring one presidential candidate over the other in its content feeds.
此决定是在巴西总统选举决战不到一周前作出的，届时左翼现任总统路易斯·伊纳西奥·卢拉·达席尔瓦将对阵右翼参议员弗拉维奥·博尔索纳罗。
The decision comes less than a week before Brazilians vote in a presidential run-off that pits left-wing incumbent Luiz Inacio Lula da Silva against right-wing senator Flavio Bolsonaro.
“就在决选前几天仍未遵守，表明所处罚款不足，”TSE法官在周一的命令中表示。
“The continued noncompliance, just a few days before the run-off election, demonstrates that the fine imposed was insufficient,” a TSE judge said in Monday’s order.
该命令还将不遵守的处罚金额从50万巴西雷亚尔（约10万美元）提高至100万巴西雷亚尔（约20万美元）。
The penalty for noncompliance was also increased in the order, from 500,000 Brazilian reals ($100,000) to one million reals ($200,000).
该法院命令是针对卢拉竞选团队的投诉作出的，该团队称Meta阻止了其在Instagram上的个人资料得到全面推广，并且在搜索中不可见。
The court order is in response to a complaint from Lula’s campaign that Meta prevented his profile from being fully promoted on Instagram and from being visible in searches.
卢拉竞选团队还主张，卢拉支持者的帖子被审核人员不成比例地删除，而审核人员则允许推广其对手或质疑选举诚信的内容传播。
His campaign has also argued that posts by Lula’s supporters are being disproportionately taken down by moderators, who are instead allowing content promoting his rival or questioning the integrity of elections.
民间团体和数字权利监测机构支持这些指控，称Meta旗下的Facebook、Instagram和WhatsApp三个平台压制了来自左翼领袖卢拉的内容，同时提升了推广博尔索纳罗的帖子。
Civil society groups and digital rights monitors have supported those allegations, saying Facebook, Instagram and WhatsApp — three platforms run by Meta — have suppressed content from the left-leaning leader while boosting posts promoting Bolsonaro.
Meta否认在其平台上偏向任何候选人，尽管承认卢拉竞选团队的一些广告曾因技术错误临时下线。
Meta has denied favouring either candidate on its platforms, although it admits some of Lula’s campaign ads were taken offline temporarily due to technical errors.
卢拉和博尔索纳罗将于周日进行最终投票决战。博尔索纳罗是一名前被监禁总统的儿子，他在10月4日的首轮投票中表现优于许多分析师的预期。
Lula and Bolsonaro are set to face off in a final round of voting on Sunday. Bolsonaro, the son of an imprisoned former president, performed better than many analysts expected in the first round of voting on October 4.
他获得47%的选票，而卢拉获得45%。然而，两人均未超过避免决选所需的50%门槛。选前民调显示，两人进入周日投票时几乎旗鼓相当。社交媒体偏见一直是巴西政坛双方争议的焦点。
He garnered 47 percent of the vote, compared with Lula’s 45 percent. Neither, however, crossed the 50-percent threshold needed to avoid a run-off. Pre-election polling puts the two virtually neck-and-neck going into Sunday’s vote. Social media bias has been a point of contention on both sides of Brazil’s political sphere.
本月早些时候，卢拉的竞选团队推出了一个网站，记录支持者关于其活动在Meta及其他社交媒体平台上遭到不公平限制的投诉。
Earlier this month, Lula’s campaign launched a website to document complaints from supporters about their activities being unfairly restricted on Meta and other social media platforms.
包括非营利组织CTRL+Z在内的多个数字权利团体发布的调查结果显示，Meta可能帮助博索纳罗在其平台上获得了过大的影响力，而许多巴西人将这些平台作为主要新闻来源。
Several digital rights groups, such as the nonprofit CTRL+Z, have published findings that suggest Meta may have helped Bolsonaro have an outsized presence on its platforms, which many in Brazil use as their main source of news.
“巴西公民有权知道为什么他们的账户被封禁，为什么他们的帖子消失了，为什么他们的账户失去了传播力，以及为什么他们被阻止评论、转发和保存内容，”CTRL+Z在其网站上写道。
“Brazilian citizens have the right to know why their accounts were banned, why their posts disappeared, why their accounts lost reach, and why they are being prevented from commenting, reposting, and saving content,” CTRL+Z wrote on its website.
“Meta不能成为巴西选举辩论的无形法官。”周五，巴西报纸《圣保罗页报》报道称，其审查了Meta员工之间的内部消息，这些消息承认他们意识到对卢拉和博索纳罗社交媒体影响力的不一致对待。
“Meta cannot be the invisible judge of the Brazilian electoral debate.”On Friday, the Brazilian newspaper Folha de S Paulo reported it had reviewed internal messages between Meta employees acknowledging they were aware of the inconsistent treatment of Lula and Bolsonaro’s social media presence.
巴西政治竞选活动在Facebook和Instagram等社交媒体平台上的支出大幅增加，在最近的选举中超过了电视或街头广告等传统渠道，CTRL+Z执行董事丹妮埃拉·达席尔瓦表示。
Political campaigns in Brazil have dramatically increased their spending on social media platforms like Facebook and Instagram, outpacing traditional avenues like television or street advertising in recent elections, said Daniela da Silva, the executive director of CTRL+Z.
根据最高选举法院收集的数据，Facebook在2024年市政选举中获得了超过2亿雷亚尔（4000万美元）的收入，位居该周期广告供应商之首。
According to data collected by the Supreme Electoral Court, Facebook received more than 200 million reals ($40m) in revenue in the 2024 municipal elections, ranking at the top of advertising suppliers for that cycle.
尽管有这笔收入，达席尔瓦表示，Meta和其他公司并未认真对待其对选举公平性的责任。
Despite that revenue, da Silva said that Meta and other companies were not taking their responsibility towards election fairness seriously.
“这些都是非常强大、非常富有的公司，它们确实有能力做得比现在更多，”她对半岛电视台说。
“These are very powerful, wealthy companies, and they do have the capacity to do much more than they are doing,” she told Al Jazeera.
包括绿色和平国际组织、全球见证组织和巴西乐施会在内的100多个民间团体已加入CTRL+Z，共同签署一封信，呼吁巴西当局执行旨在约束Meta的规则。
More than 100 civil society groups, including Greenpeace International, Global Witness and Oxfam Brazil, have joined CTRL+Z to sign a letter calling on Brazilian authorities to enforce rules meant to rein in Meta.
他们还推动该公司本身更好地删除深度伪造和虚假信息，并就其内容审核方式提供明确规则。
They have also pushed the company itself to do a better job removing deepfakes and disinformation, and to provide clear rules on how it moderates content.
“我们希望了解审核标准的透明度，设立人工审核渠道，并及时回应，以保护选举，”该组织在其网站上表示。
“We want transparency regarding moderation criteria, a human review channel, and timely responses to protect the election,” the group said on its website.