10月21日，胡斯华纳首席执行官表示，该公司正将部分机器人割草机的生产从英国转移到捷克共和国，并考虑在亚洲增加制造业务。与此同时，更廉价的竞争对手正在侵蚀这家公司三十年前开创的市场中的领先地位。
Oct 21 - Husqvarna is shifting some production of robotic lawnmowers from Britain to the Czech Republic and weighing increased manufacturing in Asia, its CEO said on Wednesday, as cheaper rivals chip away at its lead in the market it pioneered three decades ago.
欧洲大部分地区遭遇干旱，导致第三季度需要修剪的草坪减少，在消费者本就对花园设备购买持观望态度之际，这进一步打击了销售。但问题不止于天气。
Drought across much of Europe left less grass to mow during the third quarter, hurting sales at a time when consumers were already holding back on garden equipment purchases. But the problems go beyond the weather.
“我们今年失去了一些销量，”首席执行官格伦·英斯通对路透社表示，并称胡斯华纳在销量方面失去的欧洲市场份额多于销售额方面失去的份额。
"We have lost some volume this year," CEO Glen Instone told Reuters, saying Husqvarna had lost more European market share in units sold than in sales value.
这家瑞典公司守住了传统经销商的阵地，但在实体店和线上渠道面临严峻得多的竞争，而这些销售渠道历来不是其重点。
The Swedish company has held its ground among traditional dealers, but faces much tougher competition in shops and online, sales channels in which it has historically been less active.
这迫使该公司重新考虑，在不削弱长期以来使其产品与众不同的高端定位的前提下，它能在多大程度上降价。
That is forcing it to reconsider how much it can cut prices without undermining the premium positioning that has long distinguished its products.
英斯通表示，胡斯华纳可能不得不降低其胡斯华纳品牌机器人割草机约1000欧元（1122美元）的起售价，但他排除了与售价低于500欧元的机器竞争的可能性。
Instone said Husqvarna would likely have to lower the roughly €1,000 ($1,122) starting price of its Husqvarna-branded robotic mowers, though he ruled out competing with machines costing less than €500.
挑战还延伸到胡斯华纳如何以及在哪里制造其机器。英斯通表示，由于制造成本更低，该公司正将部分生产从位于英国牛顿艾克利夫的工厂转移到捷克。
The challenge extends to how and where Husqvarna makes its machines. It is moving some production from its Newton Aycliffe factory in Britain to Czechia because of lower manufacturing costs, Instone said.
英斯通表示，胡斯华纳还在考虑在亚洲生产，尽管更长的运输时间和需要持有更多库存可能会侵蚀这一举措带来的潜在节省。
Instone said Husqvarna was also considering production in Asia, although longer shipping times and the need to hold more stock could eat into potential savings from such a move.
该公司周三早些时候表示，正将部分电池驱动手持工具的生产从两家欧洲工厂转移到亚洲，包括其在中国的自有工厂和外部供应商，该举措将在2028年全面生效。
The company said earlier on Wednesday it was moving production of some battery-powered handheld tools from two European factories to Asia, including its own plant in China and external suppliers, with the move to be fully effective in 2028.
就在去年，胡斯华纳才开始将生产从中国转移到欧洲，以减少受美国关税影响的风险。
Just last year, Husqvarna had begun moving production from China to Europe to reduce its exposure to US tariffs.
其捷克子公司去年还就中国产机器人割草机涉嫌倾销向欧盟发起调查，尽管Instone表示，胡斯华纳无需额外关税也能竞争。
Its Czech subsidiary also initiated an EU investigation into alleged dumping of Chinese robotic mowers last year, although Instone said Husqvarna could compete without additional duties.
尽管今年实现了9.35亿瑞典克朗（9440万美元）的已实现节约，但疲软的销售和不断上升的成本仍在持续侵蚀胡斯华纳的盈利。但Instone表示，即使欧洲需求不复苏，进一步的节约也有望在2027年恢复盈利能力。
Despite 935 million Swedish crowns ($94.4 million) of realised savings this year, weak sales and rising costs have continued to erode Husqvarna's earnings. But Instone said further savings could restore profitability in 2027 even without European demand recovery.
在斯德哥尔摩，该公司股价在季度亏损超出预期后暴跌约10%，跌至14年来的最低点。
The company's shares plunged around 10% to a 14-year low in Stockholm following a bigger-than-expected quarterly loss.