通用汽车正在为 OnStar 增加一款个人 AI 助手，这是这家美国车企对这项推出 30 年的订阅制联网汽车服务进行的更广泛改版的一部分。
General Motors is adding a personal AI assistant to OnStar as part of a broader makeover of the subscription-based connected car service that the U.S. automaker launched 30 years ago.
公司周三在纽约举行的 GM Forward 活动上表示，OnStar AI 助手将于未来几个月在 2027 款凯迪拉克 Lyriq 电动车上首发，随后将推广到更多通用汽车车型。公司还表示，将于 2027 年推出一款新的 OnStar 手机应用，该应用将与车载软件相辅相成并实现同步。此次活动还发布了一系列涵盖软件、自动驾驶、电动汽车及电气架构的其他技术公告。
The OnStar AI Assistant will debut in the 2027 Cadillac Lyriq EV in the coming months, with more GM vehicles to follow, the company said Wednesday at its GM Forward event in New York, where it made a series of other technology announcements covering software, automated driving, EVs, and its electrical architecture. The company said it will launch a new OnStar mobile app in 2027 that will complement and sync up with its in-car software.
新的 OnStar 手机应用将取代 2020 年推出的现有 OnStar Guardian 应用，以及别克、凯迪拉克、雪佛兰和 GMC 的车辆品牌应用。
The new OnStar mobile app will replace the current OnStar Guardian app that launched in 2020 as well as vehicle brand apps for Buick, Cadillac, Chevrolet, and GMC.
这次以技术为核心的重启不同以往的 OnStar 现代化尝试，显著地将智能体 AI 置于核心位置。通用汽车在其历史上多次更新安全和道路救援服务，尤其是过去五年，试图跟上特斯拉等新兴且技术领先的竞争对手的步伐。
This tech-centric reboot is unlike other attempts to modernize OnStar and it notably puts agentic AI at the center. The company has updated the safety and roadside assistance service numerous times in its history, especially in the past five years as it tried to stay apace of emerging and tech-forward competitors like Tesla.
2021 年，公司将 OnStar Guardian 应用的服务范围扩大至任何拥有兼容手机的人，即使他们不拥有通用汽车车辆也可使用；该应用提供碰撞检测、紧急救援和位置共享功能。一年后，通用汽车开始使用 Google Cloud 的对话式 AI Dialogflow 来识别特定的语音请求，并于 2023 年进一步扩展，使驾驶员能获得路线规划和导航协助等常见问题的回答 —— 这都是通用汽车到 2030 年建立 250 亿美元订阅业务计划的一部分。
In 2021, the company expanded its OnStar Guardian app, which offered crash detection, emergency assistance and location sharing, to anyone with a compatible phone, even if they didn’t own a GM vehicle. A year later, GM started using Google Cloud’s conversational AI Dialogflow to recognize specific spoken requests and expanded in 2023 to give drivers responses to common queries like routing and navigation assistance — all part of GM’s plan to build a $25 billion subscription business by 2030.
通用汽车持续专注于生成式 AI，但依赖谷歌提供体验。公司去年表示，Google Gemini 将于 2026 年在车辆上推出。
GM continued to focus on generative AI, but relied on Google to provide the experience. The company said last year that Google Gemini would roll out in vehicles in 2026.
OnStar AI 助手是公司内部自主研发的成果，旨在为驾驶员和乘客提供互动且定制化的体验 —— 并进一步深度融入他们的日常生活。
The OnStar AI Assistant is an in-house effort and one aimed at giving the driver and passengers an interactive and custom experience — and become even more embedded in their daily lives.
“OnStar 正在向连接智能平台转型，不再仅仅是人们过去所熟知的呼叫中心，而是一个用于解读、理解并为车主提供预测性、主动式支持的机制，”通用汽车首席产品官斯特林·安德森在 GM Forward 活动前接受 TechCrunch 采访时表示。
“OnStar is now transitioning to be a connected intelligence platform, not just the call center that it’s historically been known as, but a mechanism for interpreting, understanding, and providing predictive, proactive support to its owners,” GM’s chief product officer Sterling Anderson told TechCrunch in an interview ahead of the GM Forward event.
例如，车辆上的摄像头将连接到软件，以提供实时画面以及碰撞和安全录像。用户可以设置连接摄像头，在车辆感知到即将发生的事件时自动开启 —— 例如激烈的鸣笛声 —— 然后记录该事件并将其上传至 OnStar 应用程序。用户将能够使用语音控制车辆上的某些功能，包括空调，并询问关于任何特定车辆功能的问题。
For instance, cameras on the vehicle will be connected to the software to offer live views as well as crash and safety recordings. Users can set up the connected cameras to turn on automatically if the vehicle senses an impending event — for instance an aggressive horn honk — then capture the event and upload it to the OnStar app. Users will be able to use voice to control certain functions on the vehicle, including climate, and ask questions about any specific vehicle feature.
此次发布正值整个汽车行业努力跟上中国车企步伐之际，后者掌握着车辆核心技术 —— 这些技术不再是生硬附加的噱头或功能。但这要求通用汽车改变其软件开发方法，采用 AI 工具，甚至设计新的电气和中央计算车辆架构。
The launch coincides with efforts throughout the auto industry to stay apace of Chinese automakers with technology that is central to the vehicle — and no longer a slapped on gimmick or feature. But that has required GM to change its approach to software development, adopt AI tools, and even design a new electrical and centralized compute vehicle architecture.
此次宣布还发生在通用汽车因与第三方共享数据而受到批评甚至罚款之后。今年早些时候，美国联邦贸易委员会最终确定了一项命令，禁止通用汽车及其 OnStar 远程信息处理服务与消费者报告机构共享某些消费者数据。该最终命令还要求该车企在数据收集方面对消费者更加透明，并就某些数据收集获得其明确同意。
The announcement also comes after GM has been criticized and even fined for sharing data with third parties. Earlier this year, the Federal Trade Commission finalized an order that bans General Motors and its OnStar telematics service from sharing certain consumer data with consumer reporting agencies. The finalized order also requires the automaker to be more transparent with its consumers and obtain their explicit consent on certain data collection.
通用汽车周三表示，客户将有权决定共享哪些数据，且录像有时间限制并经过加密。通用汽车表示，其和 OnStar 无法访问连接摄像头的录像。
GM said Wednesday that customers will have the ability to decide what data is shared, and that the recordings have time limits and are encrypted. GM said it and OnStar cannot access Connected Camera recordings.
通用汽车的一位发言人随后表示，第三方共享是“针对特定功能且基于同意的，仅在提供所请求功能所需时共享信息”。根据通用汽车的说法，客户可以管理权限并撤回同意，但选择不共享某些数据的客户可能会导致相关功能的使用受限，而其他OnStar服务将继续提供。
A GM spokesperson later shared that third-party sharing a “feature-specific and consent-based, with information shared only as needed to provide requested functionality.”Customers can manage permissions and withdraw consent, however those who choose not to share certain data may have limited access to related features, while other OnStar services would continue, according to GM.