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彭博社

爱马仕包含中国在内的地区销售额未达预期Hermès Sales Miss Estimates in Region That Includes China

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摄影:Yen Duong/彭博社Photographer: Yen Duong/Bloomberg

爱马仕国际公司(Hermès International SCA)报告称,包含中国在内的地区上季度销售额零增长,显示这家Birkin包制造商也未能幸免于影响中国购物者的消费收紧。

Hermès International SCA reported no sales growth in the region that includes China last quarter, a sign the Birkin bag maker isn’t immune to the spending curbs affecting Chinese shoppers.

按固定汇率计算,亚太地区(不含日本)——这家奢侈品集团最大的市场——第三季度收入持平,而分析师预期为增长1.55%。该地区贡献了爱马仕总收入的约40%。

Revenue in Asia-Pacific excluding Japan — the luxury group’s biggest market — was flat at constant exchange rates in the third quarter, compared with analyst expectations for 1.55% growth. The region generates about 40% of Hermès’ total revenue.

这家法国公司在周四的声明中表示:“大中华区在更艰难的环境下保持稳定。”

“Greater China was stable over the period in a more difficult context,” the French company said in a statement Thursday.

此前竞争对手LVMH上周公布了令人失望的销售业绩,受中国影响,中国经济放缓和对海外财富征收更严苛的税收正拖累该国一些最富有的消费者。总体而言,爱马仕期内销售额增长4.3%,增幅小于预期。

The results come after rival LVMH posted disappointing sales last week, hurt by China, where an economic slowdown and tougher taxation of overseas wealth are weighing on some of the country’s richest consumers. Overall, Hermès sales in the period rose 4.3%, a smaller increase than expected.

该股今年已下跌36%,有望创下自1993年在巴黎上市以来最差的年度表现。

The shares have dropped by 36% this year, on track for the worst annual performance since the company listed in Paris in 1993.

分析师对该品牌维持超高端地位的能力表示担忧,他们指出其备受追捧的Birkin包和Kelly包在门店和二手销售平台上更容易买到。

Analysts have raised concerns about the brand’s ability to preserve its ultra-exclusive status as they point to the easier availability of its coveted Birkin and Kelly handbags both in stores and on second-hand sales platforms.

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