Etsy周四表示，将不再允许商家在其在线市场上销售AI生成的食谱和图案，这是该平台为加强人工智能使用规则而采取的更广泛举措的一部分。
Etsy said Thursday it will no longer allow merchants to sell AI-generated recipes and patterns on its online marketplace, as part of a wider push to set firmer rules around the use of artificial intelligence on its platform.
在一篇博客文章中，Etsy表示，将禁止销售使用AI创建的“功能性指南”，包括图案、烹饪食谱和说明。该公司称，这些产品通常以数字下载形式销售，例如钩针或缝纫图案，用户随后“投入精力以完成成品”。
In a blog post, Etsy said it's banning the sale of "functional guides" that are created using AI, including patterns, cooking recipes and instructions. The products are usually marketed as digital downloads, such as crochet or sewing patterns. Users then "put in effort to achieve a finished product," the company said.
Etsy表示，卖家还将被要求展示使用该说明制作的实际成品，而非AI生成或模拟的结果，“以便买家知道预期效果”。
Sellers will also be required to show an actual item made using the instructions, not an AI-generated or simulated result, "so buyers know what to expect," Etsy said.
Etsy在给卖家的另一份通知中表示，之所以做出这些更改，是因为AI有可能削弱买家和卖家对平台的信任。
Etsy said in a separate notice to sellers that it was making the changes as AI threatens to erode buyers' and sellers' trust in the platform.
公司写道：“如今，许多活跃买家表示，他们无法分辨哪些商品涉及AI生成内容。这已成为在Etsy上更频繁购物的前三大障碍之一。而你们，我们的卖家社区，也告诉我们，你们担心自己的作品与以误导方式使用AI的商品混在一起展示，并且买家越来越难以识别你们在创作商品中所扮演的角色。”
"Today, many active buyers say they can't tell which items involve AI-generated content," the company wrote. "It's become a top-three barrier to shopping more often on Etsy. And you, our seller community, have told us you're concerned about your work appearing alongside items that use AI in misleading ways, and that it's becoming harder for buyers to recognize your role in creating your items."
作为此举的一部分，Etsy表示，将禁止卖家在没有任何人工参与的情况下创建机器人生成的商品列表。卖家还将被要求至少提供一张所售实际商品的未经编辑的照片。
As part of the move, Etsy said it's barring sellers from creating bot-generated listings without any human involvement. Sellers will also be required to include at least one unedited photo of the actual item they're selling.
Etsy告诉卖家，只要商家“在创作中发挥明确作用并对过程保持透明”，平台将继续允许销售AI生成的艺术作品。公司补充道：“卖家仍须在商品使用AI创作时进行披露，不得将AI生成的作品虚假宣传为手工制作或完全属于自己的原创。”
Etsy told sellers it will continue to allow AI-generated art on its platform as long as merchants "play a clear role in what they create and are transparent about the process." "Sellers must still disclose when an item is created using AI and cannot misrepresent AI-generated work as handmade or entirely their own creation," the company added.
Etsy 成立于 2005 年，以其工艺制作者和手工艺品的混合而闻名。随着该公司面临来自转售商的大量通用、大批量生产商品的涌入，以及来自亚马逊和沃尔玛的日益激烈的竞争，还有 TikTok、Temu 和 Shein 等较新的电商新秀的挑战，Etsy 更加倚重这一声誉。
Founded in 2005, Etsy is known for its mix of craft makers and artisan goods. The company has been leaning more into that reputation as it has battled an influx of generic, mass-produced items from resellers and increasing competition from Amazon and Walmart, as well as newer e-commerce upstarts like TikTok, Temu and Shein.
误导性的 AI 生成产品或图片给 Etsy 和其他在线市场带来了新的挑战。近年来，Etsy 一直在努力遏制 AI 制作的钩针编织图案和其他 AI “垃圾内容” 的泛滥。亚马逊最近要求卖家标注包含 AI 生成人物的照片或视频，以回应近期强制要求披露的立法。
Misleading, AI-generated products or images present a new challenge for Etsy and other online marketplaces. Etsy has in recent years struggled to curb the proliferation of AI-made crochet patterns and other AI "slop." Amazon recently required sellers to label photos or videos that feature AI-generated people in response to recent legislation mandating the disclosure.
虽然 Etsy 对商品信息中 AI 的使用进行了打击，但它一直在网站的更多地方融入这项技术。该公司利用 AI 建立更详细的购物者画像，并在搜索结果中呈现相关产品。
While Etsy has cracked down on the use of AI in listings, it's been infusing the technology throughout more of its website. The company has used AI to build more detailed profiles of shoppers and surface relevant products in search results.
Etsy 还与 OpenAI 在购物功能方面建立了合作伙伴关系，包括推出一款用于产品发现的 ChatGPT 应用程序。
Etsy has also partnered with OpenAI on shopping features, including launching a ChatGPT app for product discovery.