字号·· | 护眼
海峡时报

苹果进军折叠屏手机市场,iPhone Duo开始销售Apple launches into foldable market as iPhone Duo sales begin

点「原文对照」整页切到原文,或双击某段只看那段的原文。

苹果公司推出了可折叠手机iPhone Duo,该产品于10月23日正式上市,市场需求极为强劲,但由于供应不足,发货时间被推迟到了1月底。

Apple has entered the foldable phone market with the iPhone Duo, which went on sale on Oct 23 and drew strong demand, with delivery dates slipping to late January.

早期评测普遍称赞了iPhone Duo的设计及其可折叠结构,但也指出了其摄像头功能的局限以及部分应用程序需要调整的问题。一些评论者认为,这款手机更像是一个经过精良设计的原型机,而非真正意义上的成熟产品。

Early reviews praise the Duo’s design and hinge, but note camera limits and app changes. Some reviewers say it feels like a polished prototype, not a finished product.

尽管许多国家面临严重的供应短缺问题,但市场研究机构IDC预测苹果公司的进入将推动可折叠手机市场的进一步发展。IDC预计到2027年,苹果将在可折叠手机市场的销售额和销量方面均占据领先地位。

Apple faces tight supply in many countries, but IDC says its entry could widen foldable adoption. IDC expects Apple to lead the market by 2027 in both value and units.

苹果首款可折叠手机iPhone Duo的销量于10月23日正式开始。市场分析师们正在关注这款产品是否能够像iPhone当初改变智能手机市场那样,重新塑造小型可折叠手机的市场格局。

AI generated SYDNEY – Sales of Apple’s first folding phone, the iPhone Duo, began on Oct 23, with market watchers betting on whether the device can reinvent the small foldables market just like the iPhone did for smartphones.

iPhone Duo的市场表现将成为新任首席执行官约翰·特努斯(John Ternus)上任后的首次重要考验——这位前硬件部门负责人仅在9月份接任后不到一周就推出了这款手机。此外,这款手机对可折叠手机这一细分市场也将产生深远影响:多年来,三星电子(Samsung Electronics)和华为技术(Huawei Technologies)等竞争对手一直在该领域推出高端产品。

The Duo’s reception could prove an early test for new chief executive John Ternus, the former hardware chief who unveiled the phone barely a week after taking charge in September. It could also have large implications for a niche category in which rivals such as Samsung Electronics and Huawei Technologies have sold premium offerings for several years.

10月16日预购开放后不久,由于需求远超供应,苹果公司宣布iPhone Duo的发货时间将推迟至1月底。该公司表示客户的购买热情“实在令人难以置信”。

Within minutes of pre-orders opening on Oct 16, Apple’s estimated delivery dates for the Duo had slipped to late January as demand outpaced supply.

在悉尼,作为当地首家于10月23日销售这款手机的苹果门店,顾客们从早上8点开门前就开始排队等候。48岁的工程师西蒙·克里什南(Simon Krishnan)花费3,899澳元(约合3,500新元)购买了一款配备512GB内存的iPhone Duo。他表示:“虽然价格昂贵,但这确实是一件‘奢侈品’;毕竟人生苦短,值得为之买单。”

The US company called the response from customers “nothing short of extraordinary”. In Sydney, the first Apple store to sell the phones on Oct 23, a queue of customers formed outside before opening at 8am local time. Simon Krishnan, a 48-year-old engineer, paid A$3,899 (S$3,500) for a Duo with 512GB memory.

早期评测对iPhone Duo的设计以及其坚固、几乎看不见的折叠结构给予了高度评价。对于那些屏幕上存在明显折痕的手机来说,这一设计无疑是一个重大突破——因为长期以来,屏幕折痕一直是阻碍消费者购买的可折叠手机的主要因素。

“This is a bit of a luxury item for me, because it’s so expensive, but I just think, you know what? Life’s too short,” he said. Mixed reviews Early reviews have praised the Duo’s design as well as its sturdy and barely visible hinge, a major feat for phones whose prominent creased screen has long been a drawback and potential deterrent for buyers.

在悉尼,10月23日首家开售这款手机的苹果门店外,顾客在当地时间上午8点开门营业前就排起了队。图片来源:路透社In Sydney, the first Apple store to sell the phones on Oct 23, a queue of customers formed outside before opening at 8am local time. PHOTO: REUTERS

但评论人士表示,相机方面的妥协——包括缺少长焦镜头,以及第三方应用仍需针对新屏幕尺寸进行适配——可能会让部分买家失望。他们还指出,Duo 在折叠后的较小形态下,不如标准版 iPhone 适合用户每天执行的大量快速任务,多位知名评论人建议许多苹果客户不要购买 Duo。

But reviewers have said camera compromises including the absence of a telephoto lens and third-party apps that still need to be reworked for the new display size could disappoint some buyers. They have also said the Duo in its smaller, folded state is less handy for the litany of quick tasks that most users carry out each day on standard iPhones, with several prominent reviewers recommending against the Duo for many Apple customers.

“试用 Duo 一周非常有趣,但感觉像是用了一个极其打磨精良的原型机——而不是我想买并随身携带的成品,”长期关注苹果的评论人 John Gruber(博客 Daring Fireball 作者)在评测中写道。

“It’s been a lot of fun trying the Duo out for a week, but it feels like I’ve gotten to use an extraordinarily polished prototype – not a finished product that I’d want to buy and carry,” longtime Apple commentator John Gruber, author of the blog Daring Fireball, wrote in a review.

科技评论人 Marques Brownlee(网名 MKBHD)在 YouTube 评测中说:“如果你只是个普通人,日常不过是发短信、刷社交媒体、偶尔浏览网页,那它大概率不适合你。但如果 2000 美元对你不算什么,而且你喜欢这个概念,在度过学习曲线、习惯没有面容识别之后,它是一款非常好玩的手机。”

Tech commentator Marques Brownlee, popularly known as MKBHD, said in a YouTube review that “if you’re just a regular person who doesn’t do much more than texting, social media and browsing here and there, then it is probably a no. But if the US$2,000 doesn’t mean much to you, and you like the idea, after the learning curve and getting used to not having facial identification, it is a really fun phone.”

供应紧张 难觅踪迹 有限的供应量可能会让排队在苹果门店前购买 Duo 的粉丝失望。

Tough to find The limited supplies could disappoint Apple fans lining up in front of stores to buy the Duo.

苹果告诉路透社,现货供应情况因国家而异,在美国、澳大利亚、加拿大、墨西哥以及英国和欧洲大部分地区库存有限。

Apple told Reuters that walk-in availability would vary by country, with limited stocks in the US, Australia, Canada, Mexico and much of Britain and Europe.

在中国、法国、香港、印度和日本,机型仅面向已在线下单的客户供应。

In China, France, Hong Kong, India and Japan, units would be available only for customers who had ordered online.

在中国管辖的澳门特别行政区,iPhone Duo 仅面向现场购买客户供应,社交媒体帖子和媒体报道显示,粉丝们在开门前数小时就已排队。

In the China-governed territory of Macau, where the iPhone Duo will be available for walk-in customers only, fans lined up hours in advance of the store opening, social media posts and media reports showed.

“折叠屏手机已成熟多年,但普及率与传统智能手机相比仍相对有限。苹果的入局可能会让这种形态触达更广泛的受众,”市场研究机构 IDC 副总裁 Francisco Jeronimo 表示。

“Foldables have been an established category for years, but adoption has remained relatively limited compared with conventional smartphones. Apple’s entry could bring the format to a much broader audience,” said Francisco Jeronimo, vice-president at market researcher IDC.

IDC 预计,2026 年苹果将凭借 31% 的折叠屏手机出货量占据 44% 的折叠屏市场价值份额。IDC 预测,到 2027 年,苹果将在该品类的市场价值和出货量两方面均成为市场领导者。

IDC expects Apple will take 44% of the foldable value in 2026 on 31% of foldable units. By 2027, it will become the market leader in the category both in value and units shipped, IDC forecast.

“苹果为这种外形规格提出了令人信服的理由,”杰罗尼莫在体验了一周护照形状的 Duo 后表示。

“Apple has made a convincing case for this form factor,” Jeronimo said after spending a week with the passport-shaped Duo.

“现在面临的下一个考验是:将热情转化为供货、采纳,以及为智能手机市场开启持久的新篇章,”杰罗尼莫说。

“Now comes the next test: turning excitement into availability, adoption and a lasting new chapter for the smartphone market,” Jeronimo said.

阅读媒体原文 ↗